人力就業市場不管對於公司或者是求職者個人而言都是競爭激烈的。以公司層面來說，為了要吸引人才必須要和其他競爭公司有所差異化。建立雇主品牌就是一種差異化的手段。透過雇主品牌的建立，可以提高公司在求職市場上的能見度，並且進一步增加求職者的應徵意圖。以個人層面來說，由於每位求職者都有著不同的人格特質，他們所意識到的個人組織配適度也會有所不同。除此之外，意識到自己個人組織配適度高的求職者也會有較高的應徵意圖。因此，本研究採用五大人格特質來探討具有何種人格特質的求職者會有較高的配適度。綜合以上，本研究主要目的是探討組織吸引力、雇主品牌、人格特質、個人組織配適度對應徵意圖的影響。並且以實習經驗為調節變數，進一步探討有無實習經驗對於雇主品牌、個人組織配適度是否有增強效果。
本研究結果顯示如下:
1.組織吸引力可以增強企業的雇主品牌。
2.高和善性(Agreeableness)、高嚴謹自律性(Consciousness)、高外向性(Extraversion)、高經驗開放性(Openness to experience)、低情緒敏感性(Neuroticism)的求職者會有較高的個人組織配適度。
3.雇主品牌與個人組織配適度皆會增加求職者的應徵意圖。
4.實習經驗可以增強組織吸引力對雇主品牌的影響效果。

Currently the labor market is competitive, not only for job applicants but also for companies. From the company’s perspective, appealing to talent means that companies have to differentiate themselves from their competitors. Building employer branding is one of the ways for differentiation. It can not only help companies to increase their visibility in the labor market but also increase job applicants’ intention to apply. From the perspective of job applicants, different personalities will perceive different degrees of P-O fit. In addition, job applicants with higher perceived P-O fit will have higher application intentions. Thus, this study adopted the Big five personality to explore the kind of personality that will have higher perceived P-O fit. To sum up, the purpose of this study is to explore the effects of organizational attractiveness, employer branding, personality, and P-O on application intention. Additionally, this study further added internship experience as a moderating variable to investigate whether internship experience will reinforce the effects of organizational attractiveness to employer branding and personality toward P-O fit. There were four findings in this study. First, organizational attractiveness can increase company’s employer branding. Second, job applicants with higher agreeableness, consciousness, extraversion, openness to experience and low neuroticism will have a higher perceived P-O fit. Third, both employer branding and P-O fit can increase job applicants’ application intention. Forth, it was proven that internship experience can help a company to build their employer branding by increasing its organizational attractiveness.

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