| 研究生: |
蔡依娟 Tsai, Yi-Chuan |
|---|---|
| 論文名稱: |
夥伴配適性、夥伴情感承諾、夥伴專業知識對突破式服務創新的影響-以價值共創為中介變數 The Influence of Partner Compatibility, Partner Affective Commitment, Partner Expertise on Radical Service Innovation - The Mediation Effect of Value Co-Creation |
| 指導教授: |
劉佳玲
Liu, Chia-Ling |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2013 |
| 畢業學年度: | 101 |
| 語文別: | 中文 |
| 論文頁數: | 72 |
| 中文關鍵詞: | 夥伴配適性 、夥伴情感承諾 、夥伴專業知識 、價值共創 、突破式服務創新 |
| 外文關鍵詞: | partner compatibility, partner affective commitment, partner expertise, value co-creation, radical service innovation |
| 相關次數: | 點閱:104 下載:0 |
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有關服務創新的研究,主要探討的議題是終端消費者與組織之間的共同參與關係,進而促進服務創新,鮮少以組織為研究對象,進行組織之間如何透過建立服務網絡來達成突破式服務創新的議題研究。再加上,大多的探討議題是協同網絡對於新產品開發上的探討,較少以突破式服務創新作為探討對象。因此,本研究提出三個主要影響因素對於企業進行價值共創的相關研究,進而影響企業的突破式服務創新。
本研究針對傳統製造業、流通業、服務業等產業發放問卷。填答者則鎖定為企業的董事長、總經理、協理、課長、廠長等為發放對象,共發放276份問卷,有效回收數119份,有效回收率43.11%。本研究採用SPSS17.0統計軟體分析,使用敘述性統計、信效度分析、迴歸分析、變異數分析等方法進行樣本分析與假說檢定。
研究結果發現:(1)夥伴配適性對價值共創有正向影響。(2)夥伴情感承諾對價值共創有正向影響。(3)夥伴專業知識對價值共創有正向影響。(4) 價值共創對突破式服務創新有正向影響。
With regard to service innovation issue, many researchers focus on the value-created when end-customers co-participate with business. Few researches investigate how the firms build up service network with other organizations to enhance their radical service innovation. Moreover, concerning collaboration network, many researchers focus on product innovation rather than service innovation. Based on the above research gaps, this study investigates three main factors influencing value co-creation and further enhancement of radical service innovation.
The samples of this study are from manufacturing and service industries. This study targets on the presidents, general managers, associated managers, and section managers. Two hundred and seventy six (276) questionnaires were sent out and 119 valid questionnaires were returned. SPSS17.0 was used for data analysis including reliability and validity analysis, regression analysis, t test, and ANOVA test.
The results of this study show that (1) partner compatibility is positively related to value co-creation, (2) partner affective commitment is positively related to value co-creation, (3) partner expertise is positively related to value co-creation, (4) value co-creation is positively related to radical service innovation.
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校內:2023-12-31公開