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研究生: 蔡依娟
Tsai, Yi-Chuan
論文名稱: 夥伴配適性、夥伴情感承諾、夥伴專業知識對突破式服務創新的影響-以價值共創為中介變數
The Influence of Partner Compatibility, Partner Affective Commitment, Partner Expertise on Radical Service Innovation - The Mediation Effect of Value Co-Creation
指導教授: 劉佳玲
Liu, Chia-Ling
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2013
畢業學年度: 101
語文別: 中文
論文頁數: 72
中文關鍵詞: 夥伴配適性夥伴情感承諾夥伴專業知識價值共創突破式服務創新
外文關鍵詞: partner compatibility, partner affective commitment, partner expertise, value co-creation, radical service innovation
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  • 有關服務創新的研究,主要探討的議題是終端消費者與組織之間的共同參與關係,進而促進服務創新,鮮少以組織為研究對象,進行組織之間如何透過建立服務網絡來達成突破式服務創新的議題研究。再加上,大多的探討議題是協同網絡對於新產品開發上的探討,較少以突破式服務創新作為探討對象。因此,本研究提出三個主要影響因素對於企業進行價值共創的相關研究,進而影響企業的突破式服務創新。
    本研究針對傳統製造業、流通業、服務業等產業發放問卷。填答者則鎖定為企業的董事長、總經理、協理、課長、廠長等為發放對象,共發放276份問卷,有效回收數119份,有效回收率43.11%。本研究採用SPSS17.0統計軟體分析,使用敘述性統計、信效度分析、迴歸分析、變異數分析等方法進行樣本分析與假說檢定。
    研究結果發現:(1)夥伴配適性對價值共創有正向影響。(2)夥伴情感承諾對價值共創有正向影響。(3)夥伴專業知識對價值共創有正向影響。(4) 價值共創對突破式服務創新有正向影響。

    With regard to service innovation issue, many researchers focus on the value-created when end-customers co-participate with business. Few researches investigate how the firms build up service network with other organizations to enhance their radical service innovation. Moreover, concerning collaboration network, many researchers focus on product innovation rather than service innovation. Based on the above research gaps, this study investigates three main factors influencing value co-creation and further enhancement of radical service innovation.
    The samples of this study are from manufacturing and service industries. This study targets on the presidents, general managers, associated managers, and section managers. Two hundred and seventy six (276) questionnaires were sent out and 119 valid questionnaires were returned. SPSS17.0 was used for data analysis including reliability and validity analysis, regression analysis, t test, and ANOVA test.
    The results of this study show that (1) partner compatibility is positively related to value co-creation, (2) partner affective commitment is positively related to value co-creation, (3) partner expertise is positively related to value co-creation, (4) value co-creation is positively related to radical service innovation.

    目錄 中文摘要I AbstractII 誌謝III 目錄IV 表目錄VI 圖目錄VIII 第一章 緒論1 第一節 研究動機1 第二節 研究目的3 第三節 研究流程3 第二章 文獻探討5 第一節 夥伴配適性5 第二節 夥伴情感承諾7 第三節 夥伴專業知識8 第四節 價值共創9 第五節 突破式服務創新11 第三章 研究設計與研究方法15 第一節 研究架構15 第二節 研究假說15 第三節 變數操作性定義與衡量20 第四節 問卷設計與抽樣方法25 第五節 資料分析方法與工具27 第四章 研究結果與分析31 第一節 敘述性統計分析31 第二節 信度與效度分析37 第三節 相關分析42 第四節 企業基本資料對研究變數影響之分析43 第五節 迴歸分析與假說驗證52 第五章 結論與建議61 第一節 研究結論分析61 第二節 理論與實務意涵62 第三節 研究限制64 第四節 未來研究建議65 參考文獻66 附錄69 表目錄 表3-1 假說推論彙整20 表3-3-1 各變數之操作性定義21 表3-3-2 夥伴配適性衡量題項22 表3-3-3 夥伴情感承諾衡量題項22 表3-3-4 夥伴專業知識衡量題項23 表3-3-5 價值共創衡量題項24 表3-3-6 突破式服務創新衡量題項24 表3-4 問卷回收統計表27 表4-1-1 樣本企業之產業別分佈32 表4-1-2 樣本企業之填答人職位分佈32 表4-1-3 樣本企業之員工人數分佈33 表4-1-4 樣本企業之資本額分佈33 表4-1-5 樣本企業成立時間分佈34 表4-1-6 聯盟夥伴的聯盟形式分佈34 表4-1-7 樣本企業聯盟時間分佈35 表4-1-8 聯盟企業之產業別分佈36 表4-1-9 各變數敘述統計量37 表4-2-1 問卷信度分析38 表4-2-2 夥伴配適性問項效度分析40 表4-2-3 夥伴情感承諾問項效度分析40 表4-2-4 夥伴專業知識問項效度分析41 表4-2-5 價值共創問項效度分析41 表4-2-6 突破式服務創新問項效度分析42 表4-3-1 變數間相關係數與顯著程度表42 表4-4-1 不同產業與研究變數之變異數分析45 表4-4-2 不同員工數與研究變數之變異數分析46 表4-4-3 不同資本額與研究變數之變異數分析47 表4-4-4 企業規模對各變數之t檢定48 表4-4-5 不同聯盟型式與研究變數之變異數分析49 表4-4-6 不同聯盟時間與研究變數之變異數分析50 表4-4-7 不同聯盟產業與研究變數之變異數分析51 表4-5-1 夥伴配適性對價值共創具有正向影響之檢定52 表4-5-2 夥伴情感承諾對價值共創具有正向影響之檢定53 表4-5-3 夥伴專業知識對價值共創具有正向影響之檢定54 表4-5-4 價值共創對突破式服務創新具有正向影響之檢定55 表4-5-5 價值共創於夥伴配適性與突破式服務創新的中介效果 檢定56 表4-5-6 價值共創於夥伴情感承諾與突破式服務創新的中介效果 檢定58 表4-5-7 價值共創於夥伴專業知識與突破式服務創新的中介效果 檢定60 表5-1-1 假說檢定結果彙整61 圖目錄 圖1-1 本研究之研究流程4 圖3-1 研究架構15 圖3-2 資料分析流程與分析方法30 圖4-5-1 價值共創於夥伴配適性與突破式服務創新的中介效果 檢定示意圖57 圖4-5-2 價值共創於夥伴情感承諾與突破式服務創新的中介效果 檢定示意圖58 圖4-5-3 價值共創於夥伴專業知識與突破式服務創新的中介效果 檢定示意圖60

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