資訊變革日新月異的大環境中，企業在面對這瞬息萬變的商業競爭中，除了既有不斷的商品標準化、最大利益化外，透過創新的商業模式因應市場及消費者便利需求更是不容忽視，由農業純樸的社會、到工商業社會再轉變到資訊爆炸的年代，不斷不斷的持續架構著新產業鏈的模式，隨著消費需求的變異持續創新著商業模式以符合競爭的消費市場。
　　本研究動機是透過Y公司早期的農業社會，歷經幾代社會背景的變異至今，從抽水機泵浦製造產業轉型幾個階段，並透過個案公司訪談探討來分析轉型過程中，個案公司所呈現其商業核心價值的成長變化，再藉由創新的商業模式讓抽水機泵浦產業能夠透過轉型來因應未來的挑戰。
　　本研究使用個案研究分析法及深度訪談法來訪談個案公司資深的核心人員在個階段轉型的各層面的變化，並藉由商業模式九要素探討比較三個時期商業核心價值，關鍵資源、關鍵流程及商品核心客群，解析轉型的過如何使策略的過程有效提升關鍵資源以改變傳統泵浦產業舊有現象的不足，在同樣能夠滿足客戶核心價值的條件之下，如何有效地提升公司的利潤。
1. Y公司在產品及市場的改變為主要因素引發轉型的契機，如此Y公司就能立即反應回饋市場的變遷及客戶需求。
2. Y公司以目標客戶為核心引發的過程中用「關鍵資源」、「關鍵流程」、「價值主張」必定會有變動，以達到符合市場的需求。
研究發現，Y公司以泵浦設計開發技術為主要核心，不斷應變著不同時期市場的轉換並滿足各類客戶的需求，在產品、客群及價值不斷地滿足市場，並藉由內、外部改變成就新的組織功能實現區隔化商業模式，讓競爭對手難以模仿競爭，獲得市場信賴。

In an environment where information changes rapidly, companies are facing a lot of business competition. Innovative business models need to respond to the needs of the market and consumers, continuously standardize products and maximize profit. From the agricultural society to the industrial and commercial society, the society type have been transformed into the information explosion period. Good companies need to continuously create a new industrial chain model and they will possess high competitive power in consumer market to respond accordingly to every kind of consumer`s requirement.

The motivation of this research is about the Y Company which has undergone several generations of changes in the social background from the early agricultural society to the present. This study analyzes several stages of the pump manufacturing industry transformation and interviews with this case to discuss its transformation process.
In order to help us understand the growth and changes of the company’s core business values. Through innovative business models, the pumping industry can transform to overcome challenges in the future.

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