中小企業在2017年的統計中占台灣總體企業的97.70%，就業人口占78.44%，總體銷售額占30.22%，以上數據，在在凸顯出中小企業實為台灣之中堅力量，對維持台灣經濟穩定成長與永續發展、創造就業之貢獻絕不容小覷。
本研究以典型新創中小企業之個案獲取競爭優勢的過程與使用的競爭策略為例，說明不論是已在紅海產業內的，抑或是即將投身於紅海產業內的中小企業，想要獲取產業內的競爭優勢，團隊需把握機會與資源反覆拼湊與隨時空背景推移不斷修正自身之集中化差異化策略是必要的，如此一來至少能夠站穩立足點並在過程中找尋讓企業成長的契機。
因此本研究嘗試結合Timmons, Spinelli, and Tan (1994)創業資源的觀點、Grant(2016)競爭優勢的觀點以及Baker & Nelson(2005)資源拼湊的觀點深入探討在中小企業的創業歷程中是如何透過一系列反覆的資源拼湊過程執行利基市場(niche market)的集中化差異化策略(Porter, 1985)逐步獲取競爭優勢，在競爭激烈的太陽能產業市場中把握稍縱即逝的超額利潤。
本研究個案賴奕達先生與其團隊背景為一司空見慣之創業典型，但卻能把握每個階段每個時點之關鍵機會與轉捩點，透過創業者與團隊優秀的溝通技巧，結合創造力與領導力發揮自身的競爭優勢，隨著時間推移不斷反覆拼湊修正自身之集中化差異化策略，靈活運用中小企業因應環境變遷的彈性優勢進一步獲取紅海產業中的競爭優勢，期能帶給已進入或即將進入相似市場的中小企業創業主一參考方向。

This study takes the process of acquiring competitive advantage in a typical case of newly-created small and medium-sized enterprises and the competitive strategy used as an example. It shows that whether it is in the Red Sea industry or the small and medium-sized enterprises that are about to devote themselves to the Red Sea industry, they want to acquire the industry. The competitive advantage, the team needs to grasp the opportunity and resources to reconcile and change the time and space background to constantly correct its own centralized differentiation strategy is necessary, so at least to stand firm and find the opportunity to grow the enterprise in the process.
Therefore, this study attempts to combine the perspectives of Timmons, Spinelli, and Tan (1994) entrepreneurial resources, Grant's (2016) competitive advantage point of view, and Baker & Nelson's (2005) resource patchwork perspective to explore how SMEs are engaged in the entrepreneurial process. A series of repetitive resource patching processes to implement the niche market's centralized differentiation strategy (Porter, 1985) gradually gain competitive advantage and capture fleeting excess profits in the highly competitive solar industry market.
This research case, Mr. Lai and his team background is a common entrepreneurial model, but it can grasp the key opportunities and turning points at each point in each stage, and develop their own skills through the excellent communication skills of entrepreneurs and teams, combined with creativity and leadership. Competitive advantage, over time, repeatedly splicing and revising its own centralized differentiation strategy, flexibly using SMEs to further obtain the competitive advantage in the Red Sea industry in response to the elastic advantages of environmental changes, and bring the products that have entered or are about to enter similar markets. SME entrepreneurs a reference direction.

Baker, T., & Nelson. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. 50(3), 329-366.
Barney. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Brush, C. G., Greene, P. G., Hart, M. M., & Edelman, L. F. (1997). Resource configurations over the life cycle of ventures. 3152329.
Dollinger. (2003). Entrepreneurial strategies. 89-125.
Ernst, H., Kahle, H. N., Dubiel, A., Prabhu, J., & Subramaniam, M. J. J. o. P. I. M. (2015). The antecedents and consequences of affordable value innovations for emerging markets. 32(1), 65-79.
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition: John Wiley & Sons.
Halme, M., Lindeman, S., & Linna, P. (2012). Innovation for inclusive business: Intrapreneurial bricolage in multinational corporations. Journal of Management Studies, 49(4), 743-784.
Lichtenstein, B. M. B., & Brush, C. (2001). How do “resource bundles” develop and change in new ventures? A dynamic model and longitudinal exploration. Entrepreneurship theory practice, 25(3), 37-58.
Lvi-Strauss, C. (1966). The savage mind: University of Chicago Press.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers: John Wiley & Sons.
Penrose, E., & Penrose, E. T. (2009). The Theory of the Growth of the Firm: Oxford university press.
Porter. (1985). Creating and sustaining superior performance. 167.
Porter. (2008). The five competitive forces that shape strategy. 86(1), 25-40.
Porter, M. E. (1985). Creating and sustaining superior performance. 167.
Salunke, S., Weerawardena, J., & McColl-Kennedy, J. (2013). Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66(8), 1085-1097.
Senyard, J., Baker, T., Steffens, P., & Davidsson, P. (2014). Bricolage as a path to innovativeness for resource‐constrained new firms. Journal of Product Innovation Management, 31(2), 211-230.
Senyard, J. M., Baker, T., & Davidsson, P. (2011). Bricolage as a path to innovation for resource constrained new firms. Paper presented at the Academy of Management Proceedings.
Sharfman, M. P., Wolf, G., Chase, R. B., & Tansik, D. (1988). Antecedents of organizational slack. Academy of Management review, 13(4), 601-614.
Singer, B. (1995). Contours of development. Journal of Business Venturing, 10(4), 303-329.
Timmons, J. A., Spinelli, S., & Tan, Y. (1994). New venture creation: Entrepreneurship for the 21st century (Vol. 4): Irwin Burr Ridge, IL.
Wernerfelt. (1984). A resource‐based view of the firm. Strategic management journal, 5(2), 171-180.
Wernerfelt. (1995). The resource‐based view of the firm: Ten years after. Birger Strategic management journal, 16(3), 171-174.
Yin. (1989). Origin of regional, rooted low‐angle normal faults: A mechanical model and its tectonic implications. 8(3), 469-482.
涂敏芬. (2015). 從隨創力看平台策略演化: 一個微型企業的掙扎啟示. 提升競爭力與經營管理學術研討會, 1-24.
秦劍. (2012). 基於創業管理視角的創業拼湊理論發展及其實證應用研究.
劉常勇,& 謝如梅. (2006). 創業管理研究之回顧與展望: 理論與模式探討. 創業管理研究, 1-43.
潘淑滿. (2003). 質性研究: 理論與應用: 臺北市: 心理出版社.
鄭硯中. (2014). 兩個資源拼湊觀點下的創業歷程. 1-62.
謝如梅, 莊為傑, & 方世杰. (2011). 資源拼湊, 創業經驗與新事業機會之初探性
研究: 社會網絡觀點.
蕭瑞麟, 歐素華, & 吳彥寬. (2017). 逆勢拼湊: 化資源制約為創新來源. 中山管理
評論, 25(1), 219-268.
蕭瑞麟, 歐素華, & 蘇筠. (2017). 逆強論: 隨創式的資源建構過程. 臺大管理論叢,
27(4), 43-73.

網路資料來源:

Bloomberg(2019). https://www.bloomberg.com/asia
EnergyTrend(2019). https://www.energytrend.com.tw
IEK工研院產業情報網(2019). http://ieknet.iek.org.tw/
經濟部中小企業處(2018).
https://www.moea.gov.tw/Mns/dos/content/ContentLink.aspx?menu_id=9432