| 研究生: |
林義傑 Lin, Yi-Chieh |
|---|---|
| 論文名稱: |
以知識管理觀點探討組織結構、組織學習、溝通能力對新產品開發績效之影響 -以高科技產業為例 A Study of Organizational Structure, Organizational Learning, and Communication Skills on New Product Development Performance by Knowledge Management View Point – Evidence from High-Tech Corporations |
| 指導教授: |
方世杰
Fang, Shih-Chieh |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系碩士在職專班 Department of Business Administration (on the job class) |
| 論文出版年: | 2014 |
| 畢業學年度: | 102 |
| 語文別: | 中文 |
| 論文頁數: | 76 |
| 中文關鍵詞: | 組織結構 、組織學習 、溝通能力 、新產品開發績效 |
| 外文關鍵詞: | Organizational structure, Organizational learning, Communication skills, New product development performance |
| 相關次數: | 點閱:132 下載:1 |
| 分享至: |
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近年來台灣科技產業面對歐美國家的技術競爭,以及開發中國家的低價競爭,許多公司面臨到相當大的競爭壓力,台灣本身並無廣大市場,政府資源亦有限,若要突破目前困境,需要提升企業的研發水準,將產業技術提高到另一個層次。Rene Cordero (1990) 指出研發績效包括新產品成功率和新產品開發時間,公司的新產品又決定了公司未來的獲利,因此提升新產品的開發成功率非常重要。因此,本研究主要在探討高科技公司如何提升新產品績效,領先同業推出新產品,為企業帶來可觀的獲利。
本研究以知識管理的觀點來探討組織學習與溝通能力對新產品開發績效的影響,並利用組織結構作為此模型的調節變數,企圖找出影響新產品開發績效重要的變數,而問卷的發放對象為科技公司員工,且曾參與過新產品開發的重要成員,本研究將問卷分析後得到以下四點結論:(一)、增加公司的組織的學習能力是提升新產品開發績效的關鍵:由本研究的分析結果指出,企業內部的組織學習能力與新產品開發績效有正向關係,因此若能提升組織學習能力就能增加新產品開發績效。(二)、加強公司組織的溝通能力是提升新產品開發績效的關鍵:由本研究的分析結果指出,企業內部的組織溝通能力與新產品開發績效有正向關係,因此若能提升組織溝通能力就能增加新產品開發績效。(三)、增加組織正式化程度可加快新產品開發時間:由本研究的分析結果指出,組織正式化程度越高會提高組織學習對新產品開發時間的正向關係,因此若能增加組織正式化程度就能縮短新產品開發時間。(四)、降低組織集權化程度可加快新產品開發時間:由本研究的分析結果指出,組織集權化程度越高會降低溝通能力對新產品開發時間的正向關係,因此若能降低組織集權化程度就能縮短新產品開發時間。
Taiwanese companies in recent years are facing harsh challenges from the world with technology competition from European and American enterprises and price competition from emerging countries. To break through the current dilemma, we must enhance the performance of new product development. In this research, many Taiwanese high-tech companies were surveyed by quantitative analysis, the results in this research that how the performance of new product development can be improved are identified as the following four points: (1) New product development performance can be improved by speeding organizational learning ;(2) New product development performance can be improved by enhancing organizational communication ;(3) the duration of new product development can be shortened by increasing the degree of formalization ;(4) the duration of new product development can be shortened by reducing the degree of centralization.
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校內:2019-09-05公開