擴增虛擬實境之感性工學系統建立在設計者、消費者、製造者，三者間的溝通介面。工業設計運用數位造型工具來設計產品，運用「擴增虛擬實境」來「視覺」感受，並運用「快速成型技術」可以提供「觸感」感受，讓消費者對於產品造型的看法在產品尚未實體化前就可以與設計者溝通，並讓消費者的觀點可以導入產品開發的流程中。

　　本研究應用擴增虛擬實境建構感性工學系統，運用此系統調查消費者對於手機造型的感受，建立感性工學之四個資料庫：(1)228組形容詞之感性語彙資料庫 (2)440張手機圖面之手機圖面資料庫(3)9種設計項目與26種設計類目之手機型態資料庫(4)10組形容詞語彙和20之手機建立設計要素與意象之感性工學知識庫。

　　探討擴增虛擬實境之感性工學系統，針對代表性形容詞語彙之設計要素與意象關係規則的探討與說明。並討論擴增虛擬實境與虛擬實境兩者的實驗環境，對於手機造型表現的感覺結果比較，經由成對T檢定驗證後得知，兩者並無顯著差異，故以擴增虛擬實境所提出的感性工學方式是可以作為讓受測者驗證造型的介面；手機造型的設計概念的直覺性與操作性，擴增虛擬實境是較優於虛擬實境；但在色彩的表現因受限於現有硬體設備的表現，虛擬實境是較優於擴增虛擬實境。

　　Augmented reality of the Kansei Engineering System (KES) develops from the communicating interface among the three aspects: the designer, the consumer, and the manufacturer. The work of Industrial design is to use digital software and programs to design products. Moreover, by exerting ‘Augmented Reality’ to visualize the product and by exerting ‘Rapid Prototyping’ to offer texture, consumers can communicate with the designer before the product is manufactured and thus their opinions and feedback can be included in the process of the product development.

　　The purpose of the research was to exert Augmented Reality to construct the KES, applying such a system to an investigation of consumers’ feelings about appearances of cell-phones. Four databases were adopted to set up the KES, including (1) 228 pairs of adjectives as the Kansei-word database, (2) 440 cell phone pictures as the image database, (3) 9 design elements and 26 design categories as the model database, and (4) 10 pairs of adjectives and 20 design elements and images as the knowledge database.

　　This research discussed the Augmented Reality of KES, focusing on and explaining the relationship or rules between design elements corresponding to a specific adjective and their images conveyed to the consumers. In addition, the research probed and compared the experimental environment of Virtual Reality with that of Augmented Reality, and according to the result of the T-test, there was no significant difference between the two environments in consumers’ feelings about cell phone designs. Therefore, the KES proposed in the way of Augmented Reality is a workable interface for the subjects to examine and experience cell phone designs. In designing cell phones, Augmented Reality is superior to Virtual Reality in the concepts of intuition and operation. On the contrary, Augmented Reality is inferior in presenting colors because of the limits of existing hardware.

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