自從民國86年證券業推動電子下單政策後，影響了金融軟體資訊產業環境，本研究目的在探討金融資訊軟體產業廠商在面對產業環境的轉變下，應該如何透過內部核心資源與資源特性選取適當的策略以因應產業環境的改變，進而達到企業生存的目的。
本研究透過個案訪談發現：(1) 產業結構從發展時期到政府推動電子下單廠商間的產品差異度降低、產品整合與企業多角化經營程度提高，市場集中度則沒有明顯變化。(2) 核心資源的不可模仿性、移轉性、專有性以及不可替代性的資源特性兩個時期間的轉變分別是產業發展時期時，核心資源是具有不可模仿性、低移轉性以及專有性的專業財工以及技術能力，與具有不可替代性的資金、廠房等有形資產。當產業發展進入政府推動電子下單初期，專業財工以及技術能力仍是核心資源，但有形資產不再是核心資源，取而代之的是具有不可模仿性、低移轉性與不可替代性的管理者的思維能力與經驗；政府推動電子下單後期，管理者的思維能力與經驗是唯一的核心資源。(3) 金融資訊軟體廠商在產業結構的變化，需搭配內部核心資源，採取先發展升級現有產品與服務，再尋求其他產業領域發展的雙元策略。

The environment of financial software industry has been influenced by the government encouraged securities E-trading in 1997, hence the purpose of this study is looking into how does the company should choose appropriate strategies to cope with the changes in the industry environment through enteral core resources and resource attributes in order to achieve the company sustainable operating.
The study find that: (1) The differences of industry structure between the period of industry developing and the period of government encouraged E-trading are the product differentiation is going down, on the contrary the product integration and the diversification is going up. However, there is not obvious change between two periods on industry concentration. (2) The core resources have attribution of imperfect imitability、transferability、appropriability and irreplaceability. The differences of corporation core resources and resource attributes between the period of industry developing and the period of government encouraged E-trading are financial engineering and code writing capabilities have imitability、transferability and appropriability, in addition the capital、plant and equipment have irreplaceability. However, the resource attributes has replaced after the government encouraged E-trading and the result came out with the company operator thinking capability has imperfect imitability、transferability、appropriability and irreplaceability. (3) The company should consider its own resource attributes to make the ambidextrous strategy. This strategy is implemented in order which is upgrading available product in priority then exploring the chances in the other industry.

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