| 研究生: |
柯崔哲 James, Trevor |
|---|---|
| 論文名稱: |
National Culture and Trust: A Cross Cultural Comparison on Trusting Building Processes and Trust in Canad a and Taiwan National Culture and Trust: A Cross Cultural Comparison on Trusting Building Processes and Trust in Canad a and Taiwan |
| 指導教授: |
李元墩
Lee, Yuan-Duen |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際經營管理研究所碩士在職專班 Institute of International Management (IIMBA--Master)(on the job class) |
| 論文出版年: | 2007 |
| 畢業學年度: | 95 |
| 語文別: | 英文 |
| 論文頁數: | 86 |
| 外文關鍵詞: | National culture, Trust, Trust building processes, Business relationships |
| 相關次數: | 點閱:70 下載:2 |
| 分享至: |
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Trust is increasingly important in the business world. In recent years globalization has allowed us to interact with a number of dissimilar cultures. Since trust is of extreme importance in forming business relationships, an examination of national culture, trust building processes, and trust in Taiwan and Canada revealed that national culture can affect the way in which a person forms inter-personal business relationships. The basis of this study focused on Hofstede’s cultural dimensions. This study attempted to show that individualism/collectivism, uncertainty avoidance, masculinity/femininity, and power distance can determine to what extent people from different national cultures form trust via a number of trusting building processes.
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