近年來由於日圓大幅貶值，赴日旅遊逐已經取代香港，成為台灣民眾僅次於大陸地區的偏好出國目的地。而其中大阪地區以超越其他日本地區的成長幅度，逐漸受到台灣民眾的青睞；然而，航空業者於「台灣－大阪」的國際航線競爭異常激烈，不但有一般航空業者長久盤踞龍頭的寶座，更有新興的低成本航空業者自進入市場後就以飛快的速度增長市場占有率。究因於此，本研究期望以台灣民眾為例，以聯合分析法尋找國人心中對於「台灣－大阪」國際航線的最佳的機票產品組合。
　　本研究以產品屬性理論將機票屬性歸納為十種，經由前測問卷的篩選結果後，將「航空公司品牌」、「班機啟／回程時間」、「航班票價」與「機場接駁交通便利度」作為最終採納的四種屬性，並根據文獻與現實狀況分別給予不同之水準。在進行正式問卷時，本研究以聯合分析法設計時12種不同的產品組合，再根據市場區隔理論分別對於各個不同的群體進行統計分析。其中全體受測者對於各屬性的重視度依序為「航班票價」、「班機啟／回程時間」、「機場接駁交通便利度」和「航空公司品牌」，最喜愛的產品組合為「日本航空、早去晚回的班次，含稅票價偏低的航班，並且無論是在台灣何處起飛，當地的機場必須有從市區高速直達的辦法」。
　　另外各個群體的分析結果顯示，幾乎所有群體都最在乎票價和班機起／降落時間。有鑒於此，日後航空公司可以考慮盡量推出相應的行銷策略來提升更多的消費者購買意願。

Abenomics policy has led to a dramatic weakening of the Japanese yen which gains Taiwanese volition to consider Japan as a favorable oversea destination. Amongst the tourist spots of Japan, Kansai has become more popular to Taiwanese since the early 2000s. However, the competition of “Taiwan-Kansai” international route has been extremely fierce amongst full-service carriers and low-cost carriers. Viewing from the total market share of oversea travel passengers of the same route, on the one way, China Airlines has always enjoyed its supremacy of leading market share; on the other way, Peach Aviation has elevated the most market share from the last four-year ever since the first entered in late 2012. The main purpose of the study should be dedicated to finding out the most optimal combination of flight ticket in the route “Taiwan-Kansai” through the conjoint analysis, furthermore, the study narrows down the respondents to Taiwanese only.
Firstly, the study conducts the pre-test questionnaire filtering ten heterogeneous attributes from the different literatures by product attributes theory. Secondly, through the statistics methodology of conjoint analysis, the treatise then sets various levels of each attributes determining from the preceding, and manages to generate manifold combination of levels also known as “Cards” in the phase of official questionnaire. Thirdly, raw data of official questionnaire should be devided into segments with variegated characteristic by market segmentation theory. Finally, regardless of the segmentations the result shows that people demonstrate the most concern of timing and price of flight-ticket. It could enlighten the existing airways to introduce the market strategies relative to their target customers’ preferences.

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參考網站資料
中華民國交通部觀光局
(http://admin.taiwan.net.tw/public/public.aspx?no=315)
交通部民用航空局
(http://www.caa.gov.tw/big5/index.asp)
Global Flight Tracker and Travel Planning. Track real-time flight status, departures and arrivals, airport delays, and airport information.
(flightStats.com)
Travel Industry News & Conferences
(eyefortravel.com)
XE Currency Converter Reviews
(www.xe.com)