隨著健身習慣的風氣越來越盛行，在台灣的體育館與健身房遍地可見。愈來愈多人了解鍛鍊身體與健身的好處，健身已經不再是年輕男子用來秀肌肉的專利，而是許多人常見保持健康的方法。該研究以新營健身聯盟的會員為探索對象，去探討其健身意圖是否受到態度、主觀規範、感知行為控制的影響。本研究採用計劃行為理論（TPB）作為研究架構。 數據分析由Surveycake網站執行。研究發現顯示態度與主觀規範都會對使用者的健身意圖產生正向影響，但感知行為控制不會。

With the habit of exercise is beginning to take hold, gyms and fitness club are wall-to-wall in Taiwan. More and more people understand the benefits of having workout and increasing muscle mass. Instead of training is no longer be a patent for young men to show their muscles, it is a common phenomenon for many people to maintain their health. The purpose of the study is to whether these three factors- attitude, subjective norm, and perceived behavior control will impact on workout intention. And then this study adopted Theory of Planned Behavior (TPB) as conceptual framework. The data analysis was conducted by online website Surveycake.com. Though the analysis, the research findings shows that both attitude and subjective norm have positive impact on workout intention, but perceived behavior control hasn’t impact on workout intention.

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