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研究生: 安乃駒
An, Nai-chu
論文名稱: 二階層供應鏈下最佳退貨價格與模組化設計之探討
Optimal return price and modular design under two-echelon supply chain
指導教授: 張秀雲
Chang, Shiow-yun
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業與資訊管理學系
Department of Industrial and Information Management
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 65
中文關鍵詞: 供應鏈單期訂購模式退貨政策模組化生產
外文關鍵詞: supply chain, single period problem, modularity, return policy
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  •   退貨制度已普遍存在於市場中,對零售商而言,產品快速的汰舊換新使得需求呈現高度不確定,退貨政策允許零售商將剩餘之產品以固定價格退回給製造商。對製造商而言,退貨政策可以刺激零售商的訂購量,加速消化產品庫存。因此藉由退貨政策,可以讓零售商與製造商共同來承擔產銷風險。而針對退回之商品,製造商有許多的處理方式,其中模組化的導入較能降低損失,最終產品是由許多的單位模組所組成,產品被退回後也可以分解成具有較高殘值的標準化元件,並能重新再利用這些元件。
      本研究建立在一個二階層的供應鏈系統下,包含一個製造商與多個零售商。製造商具有模組化生產的能力,且生產的成本與退貨之殘值均受到模組化程度的影響,製造商欲找出最佳的退貨價格與模組化程度。另一方面,零售商會根據製造商的退貨價格與其他相關參數,決定出最適訂購量,假設期末未售出之產品無法再次銷售,必須進行退貨且視為殘值來處理。製造商扮演賽局中領導者的角色,零售商則為追隨者,雙方之決策均以本身的獲利最大化為目的。
      當需求服從均勻分配或常態分配,本研究嘗試求解製造商的最佳退貨價和模組化程度,在數值分析中發現到這兩個決策變數呈現出正相關的性質。隨著退貨價格的增加,零售商的訂購量和期望利潤會隨之上升,而愈多的訂購數量同時能夠刺激製造商提高模組化程度以降低生產成本。本研究還探討了不同的需求變異和模組化相關參數之敏感度分析,發現當需求變異愈小時,有助於雙方獲利的提升,而均勻分配和常態分配對於研究結果之影響並無顯著之差異。

    Since the product demands are uncertain, retailers are allowed to return unsold products to manufacturers under return policies. Return policies motivate more orders from retailers, hence the inventory of manufacturers could be reduced. On the other hand, returned policies will cut down the profit because products can not be resold after the selling season. Therefore, manufacturers introduce the concept of modularity to reduce loss for the returned products. Modularity is defined as that one product is composed of several modular devices which the returned products can be also separated into.
    This study focuses on the two-echelon supply chain with one manufacturer and numerous retailers. The manufacturer is capable of modular production. Production cost and salvage depend on the degree of modularity. Manufacturer and retailers play the roles of leader and followers respectively and maximize their own profits. Manufacturer would like to determine the optimal return price and degree of modularity. Retailers then figure out the optimal ordering based on the return price provided by the manufacturer.
    We find that the optimal return price and degree of modularity are positive related. The order quantity and retailers’ profits rise when the refund is increased. Meanwhile, more order quantity will cause the manufacturer to choose higher degree of modularity to reduce production cost. The study also investigates the sensitivity of profit and decision with respect to demand variation and modular parameters.

    摘要......................................................i Abstract.................................................ii 致謝....................................................iii 目錄.....................................................iv 表目錄...................................................vi 圖目錄..................................................vii 第一章 緒論..............................................1 1.1 研究背景與動機........................................1 1.2 研究目的..............................................2 1.3 研究流程與架構........................................3 第二章 文獻回顧..........................................5 2.1 單期訂購問題..........................................5 2.2 退貨政策..............................................7 2.2.1 零售端的退貨政策....................................8 2.2.2 批發端的退貨政策...................................10 2.2.3 退貨政策相關之延伸議題.............................13 2.3 模組化...............................................14 2.3.1 模組化的定義.......................................15 2.3.2 模組的分類.........................................17 2.3.3 模組化的優缺點.....................................18 2.3.4 模組化設計之相關研究...............................19 2.4 可重構製造系統.......................................21 2.5 小結.................................................22 第三章 研究方法.........................................23 3.1 問題與環境描述.......................................23 3.2 假設與限制...........................................26 3.3 符號定義.............................................27 3.4 模式建立.............................................28 3.4.1 零售商模式.........................................29 3.4.2 製造商模式.........................................31 3.5 模式特性分析.... ................................35 3.5.1 零售商之性質分析...................................35 3.5.2 製造商之性質分析...................................37 第四章 數值範例與分析...................................40 4.1 數值範例.............................................40 4.1.1 模組化程度與退貨價均為決策變數.....................40 4.1.2 模組化程度已知下退貨價之決策.......................45 4.2 敏感度分析...........................................48 4.2.1 探討需求變異的影響.................................48 4.2.2 探討模組化相關參數的影響...........................50 第五章 結論與未來研究方向...............................56 5.1 結論.................................................56 5.2 未來研究方向.........................................57 參考文獻.................................................58 附錄 退貨價格對零售商利潤之影響.........................64 自述.....................................................65

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