在現今的資訊時代下，交友軟體創造了新的人際交友方式，成為現代人與建立社交網絡的管道之一，因此在挑選配對對象時，資訊之類型及程度皆為考量之要點，本研究導入涉入理論，將使用者做高、低涉入之分群，進而探討在交友軟體之使用動機，以及不同族群在選擇配對對象時，面對各類型的資訊之感受與魅力特質為何。實驗以交友軟體Tinder做為研究樣本，套用魅力工學之評價構造法捕捉高、低涉入族群之魅力因子之差異，並透過迴歸量化分析。
研究結果顯示，高、低涉入族群在資訊之魅力因素感受上，有部分的魅力因子相同，但綜觀來看是具有差異性的，吸引低涉入族群之六大魅力構面為【親切好相處的】、【共鳴的】、【順眼好看的】、【有眼界有格調的】、【正向健康的】及【坦蕩蕩的】，而吸引高涉入族群之魅力因素感受則為【好相處有親和力的】、【共鳴的】、【有經營自己/有自我要求的】、【認真誠懇的】、【善良有愛心的】、【自然不做作的】、【注重生活品質有格調的】、【大方直接的】及【有個人想法的/有特色的】，而高涉入族群之交友軟體使用動機主要為尋找戀愛關係、打發時間、找到同溫層的朋友/好奇；低涉入族群則為好奇、打發時間。低涉入族群中，以打發時間為動機的使用者認為【坦蕩蕩的】魅力構面最為重要，高涉入族群中，以打發時間及找到同溫層的朋友為動機的使用者分別認為【認真誠懇】的與【有經營自己有自我要求】的構面最為重要，研究結果期望能提供給交友軟體的使用者、相關領域的研究員或設計師做為設計之參考。

In the internet generation, dating apps has created a new mode of interpersonal friendship and become one of the popular ways of establishing relationships. Therefore, when selecting a new partner, the type and levels of personal information are the main points of consideration. This research uses the involvement theory categorizes users into high involvement and low involvement, and then explores the difference in information attractive factors between high and low involvement, also survey the motivation of using dating apps. The experiment uses the dating app Tinder as the research sample, applies the evaluation grid method of miryoku engineering to capture the attractive factors of the high and low involvement, and converts the results into questionnaires. The questionnaire results are quantitatively analyzed through regression analysis.
Research results show that some of the high and low involvement attractive factors are the same, but overall they are different. There are six abstract reasons of low involvement groups, as follows: [kind/sociable], [strike a chord], [easy on the eyes], [have wide horizons/have sense], [positive attitude/upright] and [frank], and nine abstract reasons of high involvement, as follows: [virtuous/benevolent], [strike a chord], [enjoy life/self-discipline], [sincere(make friends)], [friendly/easy going], [natural/not artificial], [care about quality of life/stylish], [honest/straightforward] and [have a mind of own/have personality trait], the motivations of high involvement are mainly to ‘find a boyfriend/girlfriend’, ‘kill time’, ‘find like-minded friends’ and ‘curious’, the motivations of low involvement are mainly to ‘kill time’ and ‘curious’. Low involvement users who's motivation are ‘kill time’ think that the abstract reason [frank] is the most important. High involvement users who's motivation are ‘kill time’ believe that [sincere] is most important, and users who's motivation are ‘find like-minded friends’ care about [enjoy life/self-discipline], the research results can be provided to users of dating apps, researchers in related fields or designers as reference for design.

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