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研究生: 陳姿含
Chen, Tzu-Han
論文名稱: 城市觀光發展策略之比較分析—以台南市與高雄市為例
Comparison of Tourism Developments in Tainan and Kaohsiung
指導教授: 姜渝生
Chiang, Yu-Sheng
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 都市計劃學系
Department of Urban Planning
論文出版年: 2008
畢業學年度: 96
語文別: 中文
論文頁數: 117
中文關鍵詞: 城市觀光觀光發展文化觀光文化政策
外文關鍵詞: Urban Tourism, Tourism Development, Cultural Tourism, Cultural Policy
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  • 國際觀光是極具發展潛力的產業,但台灣於現階段的觀光發展上尚有相當大的進步空間,因此本文企圖就城市發展國際觀光之策略進行全面性的探索,尤其是文化在城市觀光中所可扮演的功能,並採用台南市與高雄市作為國內比較案例城市。
    本文內容主要有以下五點:1﹚搜集與城市觀光及文化有關的基本論述與研究方法,以建立本研究分析架構;2﹚探討國外成功案例,並彙整其通則與策略,以作為比較分析之參依據;3﹚分析國內案例城市在城市觀光發展上的策略構成與比較其異同;4﹚探討國內案例城市的城市觀光吸引力;5﹚綜整前述四點,針對國內案例城市進行課題探討與策略建議。
    結果顯示,國內案例城市在城市觀光發展上的相同之處主要是受到中央政府的政策所影響,而不同之處則是受到文化、經濟發展背景不同所影響;此外,台南市與高雄市的城市觀光發展尚介於「引入」與「發展」階段之間,其最大課題目前為觀光資源的整合與執行機制的建立落實。

    In this study, the role and impact of culture on tourism and tourism development strategies are examined via a comparative study focusing on Tainan and Kaohsiung.
    First, a framework for effective tourism development strategies is established by deconstructing successful examples outside Taiwan. Second, one compared and contrasted the strategies implemented by Tainan and Kaohsiung. Third, the impact on tourism of these strategies in their respectively cities is examined. And last, the shortcomings of the present strategies are discussed and potential improvements are suggested on the basis of the study.
    The results show that the similar tourism development strategies in Tainan and Kaohsiung are affected by the tourist policies made by central government, and the differences are influenced by the cultural and economical diversities. Furthermore, the tourism developments in Tainan and Kaohsiung are still in the phase between “involvement” and “development” in the destination lifecycle. Consequently, this study suggests that Tainan and Kaohsiung should be devoted to integrate tourist resources and build up the effective organization.

    第一章 緒論 1 1.1 研究動機和目的 1 一、研究動機 1 二、研究目的 2 1.2 研究計畫 3 一、研究範圍 3 二、研究內容與方法 3 三、研究流程 5 1.3 案例選擇 6 一、國內案例選擇 7 二、國外案例選擇 7 第二章 理論基礎與相關文獻回顧 9 2.1 理論基礎 9 一、城市觀光 9 二、文化與城市觀光發展之關係 18 三、文化、經濟對於城市觀光發展過程的策略與影響 22 2.2 相關文獻回顧 24 一、分析城市觀光的發展政策 24 二、調查後工業化社會的城市觀光 25 三、觀光業所屬都市經濟與都市管理變化 25 2.3 本研究之分析架構 27 一、案例選擇 27 二、比較架構 27 第三章 城市觀光發展之國外相關案例研究 29 3.1 全球前50大觀光城市類型分析 29 3.2 國外案例研究 31 一、歷史城市—愛丁堡與京都 31 二、轉變城市—鹿特丹與匹茲堡 46 3.3 國外案例之城市觀光發展策略 57 一、地方政府與觀光產業的管理策略 57 二、首要觀光產品 57 三、次要觀光產品 58 四、城市意象 58 五、內部與外部可及性 59 第四章 台南市與高雄市的城市觀光發展 63 4.1 台南市與高雄市的歷史與經濟發展背景 63 一、歷史城市—台南市 63 二、轉換城市—高雄市 64 4.2 台南市與高雄市城市觀光資源分析 65 一、歷史城市—台南市 65 二、轉變城市—高雄市 67 4.3 台南市與高雄市的城市觀光發展歷程 72 一、全國觀光發展 72 二、台南市與高雄市城市觀光發展歷程及異同 73 4.4 台南市與高雄市的城市觀光吸引力 82 一、全球性旅遊指南分析 82 二、旅行社套裝行程分析 86 三、國際觀光旅館過夜人數分析 90 4.5 台南市與高雄市的城市觀光發展策略建議 97 一、台南市與高雄市發展城市觀光所面臨之課題 97 二、台南市與高雄市的城市觀光發展策略擬定 103 第五章 結論與建議 110 5.1 結論 110 5.2 後續研究建議 112 參考文獻 113

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