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研究生: 莊旻靄
Chuang, Min-Ai
論文名稱: 重複夥伴聯盟比例對公司績效的影響:二階段模型及以國內與國際重複夥伴聯盟為調節變數
The Impact of Repeated Partnerships on Firm Performance: A Two-Stage Model and the Moderating Effects of Domestic and International Repeated Partnerships
指導教授: 曾瓊慧
Tseng, Chiung-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際企業研究所
Institute of International Business
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 56
中文關鍵詞: 重複夥伴聯盟策略聯盟
外文關鍵詞: Repeated Partnership, Strategic Alliance
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  • 摘要 i ABSTRACT iii 目錄 viii 表目錄 x 圖目錄 xi 第一章 緒論 1 第二章 文獻回顧 4 一、 重複聯盟的理論依據 4 二、重複聯盟背後的不同策略考量 12 三、國際與國內策略聯盟為公司帶來的優劣勢比較 13 四、 研究缺口 15 第三章 研究假說 16 一、 重複夥伴聯盟比例與公司績效 17 二、重複國際夥伴聯盟比例的調節效果 19 三、重複國內夥伴聯盟比例的調節效果 21 第四章 研究方法 23 一、資料來源與樣本篩選流程 23 二、變數操作與衡量方式 25 第五章 研究結果 29 一、分析前檢驗:敘述統計、相關係數、Hausman檢定 29 二、固定效果模型分析結果 32 第六章 結論與建議 36 一、實證結果與分析 36 二、對學術領域的研究貢獻 39 三、對管理層面的研究貢獻 40 四、研究限制與未來方向 41 參考文獻 43

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