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研究生: 周晉宇
Chou, Chin-Yu Shannon
論文名稱: 團隊訊息處理、雙元性和新產品開發績效之影響因素:團隊衝突和企業導向的干擾效果
Influential Factors for Team Information Processing, Ambidexterity, and New Product Development Performance: The Moderating Effects of Team Conflict and Entrepreneurial Orientation
指導教授: 吳萬益
Wu, Wann-Yih
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所碩士在職專班
Institute of International Management (IIMBA--Master)(on the job class)
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 78
中文關鍵詞: 團隊反思團隊忘卻學習團隊訊息處理新產品開發績效雙元性團隊衝突企業導向曲線關係
外文關鍵詞: Team reflexivity, Team unlearning, Team information processing, NPD performance, Ambidexterity, Team conflict, Entrepreneurial orientation, Curvilinear relationship
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  • ABSTRACT I 摘要 II ACKNOWLEDGEMENTS III TABLE OF CONTENTS IV LIST OF TABLES VII LIST OF FIGURES VIII CHAPTER ONE INTRODUCTION 1 1.1 Research Background and Motivation 1 1.2 Research Objective 3 1.3 Research Procedure 4 1.4 Research Structure 5 CHAPTER TWO LITERATURE REVIEW 6 2.1 Definition of Research Construct 6 2.1.1 Team Reflexivity 6 2.1.2 Team Unlearning 7 2.1.3 Team Information Processing 8 2.1.4 Ambidexterity 9 2.1.5 Team Conflict 10 2.1.6 Entrepreneurial Orientation 11 2.1.7 NPD Performance 12 2.2 Hypothesis Development 13 2.2.1 The Effect of Team Reflexivity on Team Unlearning, Team Information Processing, and Ambidexterity 13 2.2.2 The Effect of Team Unlearning on Team Information Processing and Ambidexterity 14 2.2.3 The Effect of Ambidexterity on Team Information Processing and NPD Performance 16 2.2.4 The Effect of Team Information Processing on NPD Performance 17 2.2.5 The Curvilinear Effect of Team Information Processing and Team Conflict Square on NPD Performance 18 2.2.6 The Moderating Effect of Entrepreneurial Orientation on the Relationship between Ambidexterity and NPD Performance 20 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 22 3.1 The Research Model and Summary of Hypotheses 22 3.2 Measurement 23 3.2.1 Team Reflexivity 24 3.2.2 Team Unlearning 24 3.2.3 Team Information Processing 25 3.2.4 Ambidexterity 28 3.2.5 Team Conflict 29 3.2.6 Entrepreneurial Orientation 29 3.2.7 NPD Performance 30 3.3 Sample and Data Collection 31 3.4 Data Analysis Procedure 32 3.4.1 Descriptive Statistics 32 3.4.2 Factor Analysis and Reliability Test 33 3.4.3 Hypothesis Testing Technique 33 CHAPTER FOUR RESEARCH RESULTS 35 4.1 Descriptive Analysis 35 4.2 Factor Analysis and Reliability Test 37 4.2.1 Team Reflexivity 38 4.2.2 Team Unlearning 39 4.2.3 Team Information Processing 39 4.2.4 Ambidexterity 41 4.2.5 Team Conflict 42 4.2.6 Entrepreneurial Orientation 43 4.2.7 NPD Performance 44 4.3 Evaluation of Measurement Model 45 4.4 Evaluation of Structural Model (Hypothesis Testing) 47 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 54 5.1 Research Discussion and Conclusion 54 5.2 Research Implication 59 5.3 Research Limitation and Future Research Direction 61 REFERENCES 63 APPENDICES 70 Appendix 1: Survey Questionnaire 70

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