旅遊是可以紓壓的，放鬆的一種方法。旅遊的受歡迎帶動許多行業的發展，使旅行可以有多元化的去做選擇。近年來很多的遊客選擇了團體和個人的方式來旅遊，使得訂房網站的受歡迎程度增加。提供旅遊者有更多選擇和多元的方法來取得訂房相關的訊息，透過網路無地區的限制，讓國外的訂房者也能經由訂房平台來將旅遊地點附近的選擇資訊獲得和訂房。主要有的訂房平台可以在台灣使用的，例如: Agoda、Hotels.com、Booking.com等，這些訂房網提供消費者許多住宿的資訊，使得消費者能迅速尋找自己的需求和資訊，也能於平台上獲得價格資訊，而訂房網站以多元化的產品服務和價格吸引消費者，有些平台會以優惠方式吸引消費者來訂房，這些線上訂房網站，使用這些方法，希望能獲得消費者關注，使消費者能再次光臨來使用此平台訂房。本篇主要是研究訂房平台的服務品質中之有形性和保證性是否會對消費者的忠誠度有所影響，透過三個構面:服務品質、顧客價值與顧客忠誠度，來探討服務品質的好壞，最後是否影響顧客下次再次使用該平台的意願。而在結論的部分主要給與讀者兩方面的回饋，在學術上提供後續研究者研究上建議參考，和提供相關性的產業參考，和之後欲從事相關性領域的人，在運用方面有些大概的參考，讓提供服務品質給消費大眾的供給方能多些參考的資訊，讓其了解消費者的需求，提供更多消費者滿意的服務與產品，進而使顧客對該品牌或企業擁有忠誠度。

Travel is a way to relieve stress and relax. The popularity of tourism has driven the development of the transportation industry, hotel and catering industry, and travel industry, so that travel can have a variety of choices. In recent years, many tourists have chosen to travel by way of independent travel and backpackers, which has increased the popularity of online booking platforms. Provide tourists with more choices and channels to obtain information on accommodation.
In this study, the booking platforms provide more travellers with more diverse platforms to manage the arrival information,and a total of 304 valid samples were collected from the network questionnaires.The main results are as follows: (1) Whether the service quality of the reservation website will affect its satisfaction in
the minds of consumers.(2) Whether the increase in customer value will affect customer loyalty to the booking website.(3) Whether the service actually received will affect the customer's value by affecting the willingness to reuse or recommend others to use.

中文部分
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15. 簡永在（2002）。顧客關係策略與顧客價值、滿意度及行為意向關聯性之研究。國立臺北科技大學商業自動化與管理研究所碩士論文。
16. 黃珮茹（2016）。探討服務品質、知覺價值、滿意度與忠誠度之關聯 -以近視雷射手術為例。未出版碩士論文，國立台灣大學健康政策與管理研究所。
17. 黃明娟 (2017)。服務品質、知覺價值、顧客滿意度與顧客忠誠度之關聯性研究-以寵物美容業為例，淡江大學企業管理學系碩士在職專班碩士論文。
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19. 蕭志同、廖宛瑜、陳建文 (2006)。博物館服務品質、認知價值、滿意度、忠誠度關係之研究：以國立自然科學博物館為例。博物館學季刊，20卷，20期，81-95。
20. 歐陽德莊 (2018)。專業能力、服務品質、關係品質與顧客忠誠度之研究-以高雄地區進口車 SKODA 原廠汽車服務廠顧客為例，國立高雄科技大學企業管理系碩士在職專班碩士論文。
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