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研究生: 陳崑哲
Chen, Kun-Che
論文名稱: The Influence of Buyer-Seller Relationships on Organizational Buying Activities: An Empirical Investigation of Taiwan IC Industry
The Influence of Buyer-Seller Relationships on Organizational Buying Activities: An Empirical Investigation of Taiwan IC Industry
指導教授: 吳萬益
Wu, Wann-Yih
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2003
畢業學年度: 91
語文別: 英文
論文頁數: 164
外文關鍵詞: Leadership and Joint Venture Relationship, Novelty of Purchase, Commitment, Organizational Buying Activities, Purchase-Related Factors, Trust, Extensiveness of Choice Set, Perceived Buyer Power, Buyer-Seller Relationships, Conflict Handling, Importance of Purchase, Time Pressure, Uncertainty of Purchase
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    During the past decades, countries are paying huge attention on high-tech industry to set up development goals and strategies. As IC industry has brought flourishing economical result to the countries and will sustain its significant development in the next decades, Taiwan IC industry is giving an outstanding contribution to Taiwan economy, and playing a major role in the worldwide IC industry. To make researches on the Taiwan IC industry organizational buying activities will provide some contributions to find out how buyer-seller relationships influence the IC industry organizational buying activities in order to give some references for business people to promote or improve their business strategies.
    This study focuses on all firms of Taiwan IC industry and the purposes of this study are as follows: (1) to verify how buyer-seller relationships influences the organizational buying activities, (2) to verify how purchase-related factors influences the organizational buying activities, (3) to identify the linkage between "buyer-seller relationships" and "purchase-related factors", (4) to identify what impact will be if the moderating variables are adding to the influence from buyer-seller relationships to buying activities, (5) to identify what impact will be if the moderating variables are adding to the influence from purchase-related factors to buying activities.
    There are total 289 pieces of questionnaire issued in this study, and 75 pieces of questionnaire with 25.95% response rate were analyzed. Results of this study are as follows:
    1. Buyer-seller relationships have significant and positive influence on the organizational buying activities.
    2. Purchase-related factors have significant and positive influence on the organizational buying activities.
    3. Interrelationships among the variables of buyer-seller relationships and purchase-related factors are significant and positive. Moreover, when the uncertainty of purchase is higher, the seller's conflict handling ability is much important.
    4. The influence is significant and positive when the moderating variables are involving in the relationships between "buyer-seller relationships" and "organizational buying activities".
    5. The influence is significant and positive when the moderating variables are involving in the relationships between "purchase-related factors" and "organizational buying activities".

    Chapter Ⅰ Introduction..................................................1 1.1 Research Background.............................................1 1.2 Research Motives...................................................6 1.3 Research Objectives...............................................8 1.4 The Research Project............................................10 1.5 The Structure of this Study..................................12 Chapter Ⅱ Literature Review......................................13 2.1 Definition of Research Variables.........................13 2.2 The Interrelationships between Buyer-Seller Relationships and Buying Activities, and Purchase-Related Factor and Buying Activities.........................23 2.3 The Interrelationships among Buyer-Seller Relationships, Buying Activities and Moderating Variables, and Purchase-Related Factors, Buying Activities and Moderating Variables.........26 2.4 The Interrelationships between Buyer-Seller Relationships and Purchase-Related Factors....................................29 Chapter Ⅲ Research Design and Methodology..........36 3.1 Construct Measurement .....................................36 3.2 Hypotheses to be Tested.....................................43 3.3 The Conceptual Model........................................46 3.4 Questionnaire Design.........................................47 3.5 Sampling Plan....................................................48 3.6 Data Analysis Procedures..................................49 Chapter Ⅳ Research Analysis and Results...............51 4.1 Characteristics of Respondents........................51 4.2 Measurement Results for Relevant Variables..55 4.3 Factor Analysis and Reliability Tests...............60 4.4 The Comparisons among Different Firm Characteristics...........68 4.5 The Relationships among Buyer-Seller Relationships, Buying Activities and Moderating Variables, and among Purchase-Related Factors, Buying Activities and Moderating Variables.....84 4.6 The Interrelationships between Buyer-Seller Relationships and Purchase-Related Factors.............................135 Chapter Ⅴ Conclusion, Limitation, and Future Research Directions..............138 5.1 Research Conclusion..............................................................................138 5.2 Research Limitations..............................................................................149 5.3 Implications for Future Research...........................................................150 References.......................................................................................................151 Appendix Ⅰ Questionnaire of the Influence of Buyer-Seller Relationships on Organizational Buying Activities ..............................157

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