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研究生: 梁麗燕
Leong, Lai-In
論文名稱: 製造商主導下多產品供應鏈中運用價格折扣之訂購協商研究
指導教授: 王泰裕
Wang, Tai-Yue
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業與資訊管理學系
Department of Industrial and Information Management
論文出版年: 2005
畢業學年度: 93
語文別: 中文
論文頁數: 65
中文關鍵詞: 供應鏈協商機制多產品價格折扣
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  •   進入了二十一世紀,供應鏈管理成為了企業維持競爭優勢的重要議題。但因為供應鏈各成員缺乏溝通和合作,產生了「長鞭效應」的現象,為了克服「長鞭效應」過去很多學者提出不同的合作或協商機制,但大部分的協商機制探討的是單一產品供應鏈,而我們觀察到多產品協商機制更能符合實際的商業模式。所以,本論文希望發展出兩種多產品的訂購協商機制,以協助製造商找到最佳的價格折扣,希望透過此供應鏈協商機制使整體供應鏈的利潤提昇,增加供應鏈整體的競爭力。以及探討哪些重要因素會對供應鏈的利潤有重要的影響,以提供各成員改善績效的方向。本論文是在Klastorin et al. (2002) 提出之供應鏈協商機制上發展成多產品的供應鏈模式,多產品的訂貨模式比單產品的訂貨模式變得複雜,本論文分別對零售商以不同的訂貨策略,分別是:固定週期訂購法和獨立週期訂購法,對零售商和供應商的決策方式進行模式的推導。在零售商使用獨立週期訂購時,本論文加入最少訂購量的限制,以控制下游零售商的訂貨數量。最後,我們進行了演算實驗,本論文提出的協商機制都能使製造商的利潤獲得提昇。同時,我們發現存貨單位持有成本比率和訂貨週期對製造商利潤有重要的影響,製造商可以透過對這項因素的改善來提昇利潤。

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    目錄 摘要i 目錄ii 圖目錄iv 表目錄v 第一章 緒論1 第一節 研究動機1 第二節 研究目的2 第三節 研究範圍與假設3 第四節 研究流程3 第五節 論文大綱5 第二章 文獻探討6 第一節 供應鏈管理6 2.1.1 供應鏈的定義6 2.1.2 供應鏈管理的定義6 第二節 長鞭效應7 2.2.1 長鞭效應產生的原因7 2.2.2 長鞭效應帶來的影響8 第三節 供應鏈的協商機制9 2.3.1 協商機制的重要性10 2.3.2 協商機制的策略10 第四節 多產品訂購策略12 2.4.1 固定週期訂購法12 2.4.2 獨立週期訂購法15 第五節 小結18 第三章 多產品供應鏈的協商機制模式19 第一節 多產品固定訂購週期法協商模式之建構與推導19 3.1.1 研究範圍19 3.1.2 基本假設20 3.1.3 符號定義21 3.1.4 零售商訂貨決策模式22 3.1.5 製造商價格折扣決策模式25 第二節 多產品獨立訂購週期法協商模式的之建構與推導27 3.2.1 研究範圍27 3.2.2 基本假設28 3.2.3 符號定義28 3.2.4 零售商訂貨決策模式30 3.2.5 製造商價格折扣決策模式33 第三節 小結35 第四章 演算實驗36 第一節 固定訂購週期法之訂購協商演算實驗36 4.1.1 當零售商 2、5、10 時的固定週期訂購法37 4.1.2 當零售商 2、5、10 時的固定訂購週期法40 第二節 獨立訂購週期法之訂購協商演算實驗44 4.2.1 當零售商 2、5、8 時的獨立週期訂購法45 4.2.2 當零售商 2、5、10 時的獨立訂購週期法49 第三節 參數分析53 4.3.1 存貨持有成本比率 的參數分析53 4.3.2 訂貨週期 的參數分析54 第四節 小結55 第五章 結論與建議57 第一節 結論57 第二節 建議58 參考文獻60 附錄 A64 附錄 B65

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