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研究生: 薛名淳
Hsueh, Ming-Chun
論文名稱: 以價值共創觀點探討3D列印設計服務共創平台之研究
Value Co-Creation Perspective on The Case of 3D Printing Design Service Co-Creation Platform
指導教授: 方世杰
Fang, Shih-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 116
中文關鍵詞: 價值共創利害關係人協作體驗網絡互動3D 列印輔具產業
外文關鍵詞: Value Co-Creation, Stakeholder Collaboration, Experience Network Interaction, 3D Printing, Assistive Device Industry
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  • 全球面臨高齡人口上升,醫療照護需求增加,藉由雲端與數位化技術在醫療領域的應用,更能提供人性化、多元化與高品質的健康照護服務。傳統輔具製造過程既繁瑣又耗時且無法完全滿足個人客製化需求且在研發過程中沒有讓需求者有參與的機會;而在全球趨勢、科技發展突破及本國政策的帶動下,加快 3D 列印輔具產業應用與創新。本研究以工研院在 2007 年建立「3D 列印共創研究服務平台」作為研究個案,以價值共創的理論觀點探討 3D 列印共創研究服務平台發展歷程及成果,並探討建構體驗網絡如何解決輔具產業的痛點及深化利害關係人互動。在創造集體價值之時,也創造利害關係人各自的個體價值,創造多贏之局面。
    本研究採用質性研究方法中的單一個案研究法,以「3D 列印設計服務共創平台」為個案研究對象,透過「價值共創」與「體驗網絡互動」之理論為基礎,探討平台的發展脈絡與歷程及分析利害關係人互動模式,將理論與實務進行連結,深入分析在體驗網絡互動下如何透過互動、協作與利害關係人共創價值。
    根據本研究發現,驅動價值創造的關鍵在於建構一個符合 DART 四大因素的場域,可強化體驗網絡互動關係。透過利害關係人互動溝通、連結共同願景,以創新服務模式改變過去的製造方式。首先,工研院具備多種研發量能,透過內部單位分工,進行跨領域技術整合。再此,因應數位科技發展,建構體驗網絡作為媒介,透過與其他利害關係人共同協作、資源整合與交換,使之能便利獲取資訊、縮短資訊交換時效性,並降低研發過程中需承擔的風險,打造一個以價值共創為基礎的場域,有助於推動輔具產業發展和轉型升級。為產業提供新的技術和解決方案及提供實際之案例可作為未來規劃建構相關平台發展之參考價值。

    With the global population aging and the increased demand for medical care, it is significant that people incorporate the cloud system and digitalization into medical fields to provide a more humane, diverse, and high-quality healthcare system. Traditional assistive devices not only have a tedious and cumbersome manufacturing process but also fail to customize individual's demands. Moreover, the demanding party does not have the opportunity to participate in the research and development (R&D) process. As a result of global trends, developmental technology breakthroughs, and our nation's political promotions , the Industrial Technology Research Institute (ITRI) built the “3D Printing Design Service CoCreation Platform” in 2007. Therefore, this research aims to utilize the perspectives of “Value Co-Creation” to explore the developmental phases and achievements of the 3D Printing Design Service Co-Creation Platform, and also how experiencing network interactions resolves the pain points of the assistive devices industry and strengthens the interactions of stakeholders.
    This research applies the “Single-case study method” within the Qualitative Research Method and the “3D Printing Design Service Co-Creation Platform” as my research subject. Moreover, the research will utilize the theories of “Value Co-Creation” and “Experience Network Interaction” as the foundation to explore the platform’s developmental threads and phases, analyze interactions between stakeholders, and combine its theories with practice. Lastly, this research will also analyze how cooperating and interacting with stakeholders can help achieve value co-creation through the application of experience network interaction.
    Research findings suggest that the key to creating a “driving value” is to incorporate the four components within the DART framework that align with the values for co-creation. The ultimate goal of interacting, communicating between stakeholders, and connecting their shared views is to overthrow old manufacturing methods by bringing in innovative service modes. First of all, ITRI's role as the prime facilitator of the Value Co-Creation functions to integrate technology through cross-unit collaboration and labor division. Furthermore, having the network as a medium makes information easily accessible, shortens the amount of time it takes for information to be exchanged, and reduces the potential risks that may arise amid the R&D process. Eventually, value co-creation would become the foundation for the interactive platform. Finally, fostering an interactive platform creates a whole new solution and a practical case for the industry which will in turn become a reliable reference to any similar developing platforms in the future.

    摘要 i 誌謝 vi 目錄 vii 表目錄 ix 圖目錄 x 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 6 第三節 研究內容與流程 7 第二章 文獻回顧 9 第一節 價值共創 9 第二節 體驗網絡之互動 20 第三節 體驗網絡互動之價值共創 29 第三章 研究方法 32 第一節 質性研究方法 32 第二節 個案研究法 34 第三節 個案研究背景 36 第四節 資料蒐集與分析 40 第四章 個案分析與討論 45 第一節 3D 列印設計服務共創平台建立之緣起 45 第二節 體驗網絡:打造獨一無二互動環境 54 第三節 體驗網絡之利害關係人互動 68 第四節 研究討論與分析 78 第五章 結論與未來研究建議 86 第一節 研究結論 86 第二節 研究貢獻 89 第三節 研究限制與未來研究建議 92 參考文獻 95

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