台灣螺絲螺帽(扣件)品質佳、交期迅速，上、中、下游供應鏈完整，為全球主要供應國，並享有「螺絲王國」盛名，相關廠家數已逾1,500家，從業人員達3萬人以上，現以車用扣件為主要市場。台灣扣件產業萌芽於50年代，發展至今因所生產的螺絲螺帽具多樣化技術、高品質及競爭力的單價，在美國的市占率高達3成以上居於首位，但近年來由於中國的扣件產業興起，加上歐盟取消對中國的扣件產品的反傾銷稅，以及台灣人才、土地及政府勞工政策等問題，都讓扣件產業整體經營環境更加困難。策略管理自1920年發展迄今仍為企業管理及產業發展分析的顯學，各種策略手段多如牛毛，但策略的良窳對企業經營的成功或失敗似乎也不全有必然之關係。80年代後期學者逐漸開始運用不同的理論觀點及方法，研究企業策略變化的軌跡。然而回顧現有策略管理相關文獻，多數研究係以靜態的觀點來探討策略，並聚焦於企業經營的某一時期，而非長時間及動態性的探討企業從草創迄今所採取策略手段之差異性。本研究依循學者提出之策略故事理論中所分類之四種策略管理學派，包括(1)計畫學派、(2)定位學派、(3)創發學派、(4)資源學派，將個案企業選擇之策略手段逐依歸納至所屬派別，並遵循過程研究之精神，採用個案導向式之比較研究法輔以深入訪談法，選擇台灣扣件產業中較具有代表性的個案公司，以敘述性探究嘗試堆疊台灣扣件產業的策略選擇及策略變化，進而描繪出企業成長的專屬策略故事，更配合紮根理論驗證，期帶給台灣扣件產業發展之策略研究不同的方向。

With the high quality, prompt delivery and complete supply chain, Taiwan, a so call “screw kingdom”, is a main supply country of the world. There are over 1500 factories and 30000 employees dedicate in this industry, mainly on the automobile fastener. Since 1950s, with the diversification technology, high quality and competitive price, Taiwan fastener industry has met the first place for the US market share; Up to 30% is from Taiwan. However, due to the rise of China fastener industry, the European union cancel the anti-dumping duties for china fastener industry and some Taiwan policy issues make the Taiwan fastener industry hard to operate.Strategic management is an essential knowledge for the business management and industry development since 1920. There are lots of strategies, but the strategy itself cannot be the only factor for the success or failure of the business. Scholars start to utilize different theory and method to find the track of the strategy changed. Most of the strategy management studies using static viewpoints to discuss the strategy, and focus on one period of the target business, Instead of a long term or dynamic method to discuss the diversity of different strategies. This study followed four strategy management approaches of strategy story theory, such as: (1) The Planning Approach, (2) The Position Approach, (3) The Emergent Approach and (4) The Resource Approach. The researcher tag different case into its own approach and followed the procedures of grounded theory to observe, analysis secondary data from the case and interviewed.Three representative companies were being study among the above theories. Descriptive research method was utilized to reveal the strategy choosing and changing in Taiwan fastener industry. Further illustrated the story of business growth. The researcher also verify outcomes with the grounded theory, try to bring different directions of development strategy to the fastener industry. The integrity of the theory is verified by empirical research.

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(五)研討會文章
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