傳統商業思維偏向線性與零和，在這樣的思維下，企業主要關注自身的內部運作、產品和競爭優勢的建立，著眼於單一企業的盈利能力及市場份額。隨著科技發展與時代變遷，人們逐漸意識到單一企業的營運和競爭不僅受限於自身，也受到多利害關係人的互動與影響，傳統產業界線亦逐漸模糊。生態系統是一個利害關係人之間彼此相互依存的關係結構，這些利害關係人可能來自於不同的產業，使得不同企業或組織可以彼此合作，整合各自的專長，為終端顧客傳遞更大的價值主張，從而實現更可持續和長遠的發展。

生態系有賴於利害關係人的參與，既要讓參與者能夠為生態系有所貢獻，也要讓參與者能從自己的貢獻付出獲得價值，這個生態才會蓬勃發展。過往，生態系統與商業模式的文獻很少探討兩者之關聯或是如何相互影響，因此本研究提出之研究問題為：「一間企業是如何在生態系統之中發展出商業模式」，並透過個案研究（臺灣機車經銷商）來探究在有無生態系統裡商業模式是如何發展的，進而理解生態系統與商業模式之間的關聯性與如何相互作用影響。

最後藉由本研究得出以下三點結論：一、生態系統本身需具備合理的商業模式，使有意願的追隨者能透過加入其中而實踐其商業模式。二、生態系統裡商業模式的發展有賴生態系統之提供，但也因生態系統之特性與管理機制，使商業模式空間受到壓縮。三、生態系統與商業模式兩者之價值創造與獲取必須同時兼顧，才能使生態系統生生不息。

Traditional business thinking tends to be linear and zero-sum. Companies primarily focus on their internal operations, product development, and competitive advantages, with an emphasis on the individual company's profitability and market share. In the present day, the boundaries of traditional industries are becoming increasingly blurred, and the business environment is shifting towards the development of ecosystems. An ecosystem is a relationship structure of interdependence among stakeholders. These stakeholders may come from different industries, enabling different companies to collaborate, integrate their expertise, and deliver greater value propositions to end customers. This leads to more sustainable and long-term development.

Ecosystems rely on the participation of stakeholders. Participants should contribute to the ecosystem and derive value from their contributions, enabling the ecosystem to thrive. In the past, there was little exploration of the relationship or mutual influence between ecosystems and business models. Therefore, this research proposes the question: "How does a company develop a business model within an ecosystem?"

Finally, this research draws three conclusions: Firstly, an ecosystem itself needs a viable business model. Secondly, the development of business models within an ecosystem relies on the provisions of the ecosystem, but it also leads to a compression of the business model space. Thirdly, ecosystems and business models must be balanced in terms of value creation and capture.

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