在知識經濟時代的來臨，全球化與資訊浪潮對已經步入社會的優秀企業主、專業經理人、社會菁英…等﹐更形感覺實務企業經營更須重回學校吸收理論專業知識，讓實務與理論相呼應串連，減少因全球化與資訊浪潮的襲擊下，因適應不良而產生的無法衡量的失敗與損失。更期望進入優質專業的學校組織吸收特別專屬設計的理論與實務兼具的課程互動學習，可以結識來自不同產業各行各業的精英企業，廣結人脈期望創造與利害關係人共同打造出你好、我好、他好、多贏的生態圈，以應對知識時代的來臨與科技網路創新。
本研究個案「中華民國成大企業管理協進會」即由國立成功大學企業管理學系與經濟部中小企業處合辦推廣教育課程，學員結業後共同組成加入之成大企協生態圈，建立之產、官、學之學識交流平台。將透過質性研究方法田野訪談，並嘗試以「價值共創」結合價值主張與服務主導邏輯相關理論，探討成大企協的發展歷程活動互動，深入探討為何（why）價值主張吸引已經步入社會的優秀企業主、專業經理人、社會菁英…等﹐主動重回成功大學吸收學習企業管理理論專業知識，並且加入《成大企協》成為行動者與利害關係人? 以及《成大企協》提出什麼（what）價值主張的活動吸引利害關係人與利害關係人的互動．以及如何互動？《成大企協》如何（how）進行價值共創活動與獲得各自的認知價值利益與人生價值意義？
根據研究結果發現：企業組織邀請利害關係人進行互動進而產生價值共創的過程，可依循以下原則階段：利誘（提出價值主張）、尊重、互動、支援，與價值共創三階段循環：1.價值主張2.價值創造3.價值論述來說明分析，採取哪些價值共創實務活動進行服務與資源整合，讓參與互動的行動者產生價值獲益與人生價值的反思。從價值共創觀點思考，採取哪些價值共創實務活動進行服務與資源整合，讓參與互動的行動者產生價值獲益。且提出的價值主張可由企業成立的宗旨、任務、精神指標、理念、優良的傳統與感恩的善良文化延伸而來，進而吸引認同價值理念的利害關係人加入參與互動，而互動後所產生的價值共創與認知價值和人生價值感受，為其他利害關係人產生正向循環影響與網絡關係，進而逐漸擴大生態圈吸引更多的行動者加入，形成更多元、更密集的價值共創活動。也就是說，企業組織與利害關係人的互動及共創出的價值，都將更提升成大企協生態圈的優化與總價值，行動者並且因為參與價值共創互動活動，進而產生人生價值意義。

When it is coming for the knowledge-economy time, people who manage enterprise should go back school to relearn some professional knowledge and skills in order to combine management practices with theories. It is further expected that people would learn excellent professional courses and make friends with a couple of elite people who are from different business to try to create all-win situation, and face to the new era of the high technology and net innovation.
This research is a case which studies the Cheng Ta Business Administration Association (CTBAA), ROC. When people graduated from the additional courses which were opened by MBA in NCKU and government, Department of Economy, they could join this organization. I do the research by field investigation to try to figure out why the theory of the value proposition and service-dominant logic have attracted a variety of elite people to go back school to relearn something, and what kind of value proposition the CTBAA provide, and how to work for the CTBAA to obtain their own values of the cognition and life.
According to the results of the research, I find that when the enterprise managers interact with others, they would obey the following principles: attract , respect, interact, and support. There are 3-step circulations of the value co-creation; the first is the value proposition; the second is value creation; the third is value statement. What kind of activities of the value co-creation do they do, then they could obtain value benefit and life value? What kind of activities of the value of proposition could they create the new value? The value proposition can come from enterprise targets, missions, spirit index, concepts, excellent tradition and goodness culture. When they do that, they could attract someone who owns the same concepts to join them. Finally, it will produce circular positive effects, and attract more and more people to join it, and naturally form more diverse and closer value co-creation.

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「你要如何衡量你的人生？」 “ How Will You Measure Your Life? ” （Clayton M. Christensen，2017；廖月娟譯）