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研究生: 程馨柔
Cheng, Shin-Rou
論文名稱: 維繫長期組織關係是否有益於新創公司之發展?一個探索性個案
Does Maintaining a Long-term Relationship Take Benefit to the Development of a Startup Company? An exploratory case study
指導教授: 周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 經營管理碩士學位學程(AMBA)
Advanced Master of Business Administration (AMBA)
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 67
中文關鍵詞: 互動觀點新創公司組織間關係相互依賴
外文關鍵詞: interaction perspectives, startup company, organizational relationships, interdependence
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  • 台灣創業氛圍蓬勃發展,新創公司在創業初期,面對資源有限的情況下,須尋找外部資源的合作,從互動當中建立緊密關係,建立企業在市場中競爭力。然而,所有企業組織的營運都是需要靠互動進行,進而發展成為互動關係,雖然維繫組織間關係會帶來好處,但相對的也會有壞處產生。
    本論文從互動觀點做為理論基礎以及影響關係動態發展的面向進行探討,隨著時間發展新創公司在充滿不確定的環境中,探索自身的能力與從組織之間互動當建立關係,對新創公司來說發展長期組織間關係是否是好的選擇?透過質性研究,以深度訪談的方式,探究個案保養品品牌公司在發展歷程中,從生技公司開始互動建立關係,在相互依賴之下發展成長期組織間關係探討其中的互動變化,以及探尋新的組織間關係。再以互動模型以及關係發展的面向去解析個案,了解保養品品牌公司在其發展歷程中,於面對組織發展時,長期與短期的是如何互動。
    同時本論文也欲發展長期組織間關係的新創公司提出建議,並可提供企業參考,進而評估新創公司於長期組織間發展的趨勢。

    The thesis is based on the viewpoint of interactions to explore the interactive relationship development among organizations. It is also a proven track of interactive relationship between the skin care brand company and its supplier, the biotech company, in this ten-year development process.

    The specific question is: "Why do startups maintain inter-organizational relationships?" With an exploratory case study, the thesis is to understand whether maintaining a long-term relationship take benefit to the development of a startup company.

    口試合格證明 I 摘要 II ABSTRACT III 致謝 VII 目錄 VIII 表目錄 X 圖目錄 XI 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 4 第三節 研究目的 6 第四節 研究架構與流程 6 第二章 文獻回顧 8 第一節 IMP 互動與網絡觀點 8 第二節 關係動態發展 13 第三節 小結 28 第三章 研究方法 29 第一節 質性研究方法 29 第二節 個案研究法 30 第三節 資料蒐集 35 第四節 資料分析 37 第四章 個案發現 38 第一節 組織間關係的建立(2009年-2012年) 38 第二節 探尋新的組織間關係(2012年-2015年) 42 第三節 維繫長期組織間關係(2015年-至今) 46 第四節 小結 52 第五章 結論與建議 54 第一節 研究討論 54 第二節 研究貢獻 56 第三節 研究限制 57 第四節 未來研究建議 58 參考文獻 59 中文文獻 59 英文文獻 60

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