因應環境變化，企業需採行價值共創策略，方能為企業打造更高的競爭力， 相關利害關係人也才能獲得更大的價值與利益，而正因環境變化快速，許多組 織開始使用敘說故事作為溝通的工具，因此，也有學者開始研究敘說故事於價 值共創之應用，但卻多將消費者對於企業產品或服務之評論視為與企業共創之 故事，因此，本研究擬定研究問題為:「敘說故事在價值共創歷程中扮演何種 角色?並且如何促進價值共創?」。
本研究採質性研究方法中之個案研究法，以期能夠透過深度訪談的方式對 實務個案進行深入實證探究，並且採理論抽樣方法，選擇與本研究理論視角具 有高度相關之發生在高等教育場域進行價值共創之敘說展演發表會為個案。而 高等教育是透過利害關係人間的互動與對話的價值共創過程，由於外在環境的 變遷，越來越重視學生結合理論與實務之整合能力，而增進學生之反思性，有 助於教育場域上互動與對話的產生，也是學生能夠在學習歷程中獲得體驗的重 要因素。因此，本研究以「敘說展演發表會」為個案，以進行對研究問題之探 究。
於末章，以彙整研究發現之資料進行研究討論，並透過價值共創與敘說故 事之理論視角，探究個案價值共創之歷程，並試圖回答本研究之研究問題，認 為敘說故事在價值共創歷程中扮演一個促進者的角色，並且能夠促進歷程中之 互動與資源整合，並提出本研究之理論與實務意涵，期為學術與實務領域能夠 有所貢獻，在文末處也提出相關研究限制，以供未來研究者研究方向與建議。

In response to the change in the environment, enterprises need to adopt a value co-creation strategy in order to create higher competitiveness. Besides, many organizations begin using storytelling as a tool for communication. Therefore, some scholars have begun to study the application of storytelling in value co-creation. However, consumers' comments on corporate products or services are often regarded as stories of co-creation with companies. As the result, this study explores the research questions, "What role does storytelling play in the value co-creation process? And how can it promote value co-creation?".
This research adopts the case study method of the qualitative research method in order to conduct the research on practical cases through in-depth interviews and adopts the theoretical sampling method to select a "storytelling performance" in the field of higher education. Higher education is a process of value co-creation through interaction and dialogue among stakeholders. Enhancing students' reflectiveness is conducive to the generation of interaction and dialogue in the education field. Therefore, this research takes the "storytelling performance" as a case to explore the research question.
In the last chapter, the research and discussion are conducted by compiling the data found in the research, and explores the process of value co-creation in the case through the theoretical perspective of value co-creation and storytelling. The conclusion is that storytelling is a facilitator and can promote interaction and resource integration in the value co-creation process. Besides, this research also proposes the theoretical and practical implications and also mentions research limitations for future research directions and suggestions.

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