台灣素有螺絲王國之美稱，但歷經數十年來的產業外移，使得一般不具高階技術較易被複製的螺絲類訂單長期大量流失。即使因為2009年歐盟對於中國大陸的碳鋼螺絲課徵高達85%的反傾銷稅，而使得歐盟訂單回流造就台灣螺絲出口達歷史新高。但由於目標客群重覆性高，近年來面臨了越南台資企業的低價攻勢仍造成螺絲產業之間的競爭日趨白熱化。

本研究以專攻歐美DIY家用扣件零售業市場、主力為螺絲類產品的個案公司做為研究對象。採用了策略群組與商業模式的概念，分析個案公司是如何利用關鍵資源與合作對象來成就成功案例，以及根究於哪些劣勢導致失敗的案例。並在研究中描述了連鎖零售商店與各供應商的供給需求關係與分配，指出各家供應商能在產業中不同零售商以及各種產品類別中勝出的關鍵。

在透過個案研究法以及文獻探討尋求調整與商業模式創新的過程中，呈現出個案公司應如何透過改變營運策略以實現創新並強化所在策略群組的優勢資源與核心能力。期盼本研究結論發現與建議對個案公司在採取產銷策略上的運用可以有所助益進而提升競爭力，以突破僵局並達到企業永續經營的目的。

This research develops a case study of a company that specializes in supplying the household hardware such as screws, nuts, nails and hooks to the market of DIY hardware retailers in Europe and the United States. To analyze the case company’s success and failures by its Key Resources and Key Partnerships, this case study applied the concepts of Strategic Group and Business Model and demonstrated the relation between supply and demand among the retailers and suppliers and the key factors that allow the suppliers to gain their market share in specific product categories.

Through the process of the case study and literature review of exploring the manners of Business Model adjustment and innovation, the findings reveal that the case company may consider how to adjust the operational strategies in order to enhance the advantages and core competences among its strategic group. Adopting the conclusion and suggestions from this research, the case company shall find the approaches of selecting the production plans and marketing strategies in a more efficient way. And it shall motivate the case company to promote its international competitiveness and to break through deadlocks to reach the ultimate goal of growing into a sustainable development corporation.

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三、網路參考資料
1. German Retail Blog 網址：http://www.german-retail-blog.com/topic/past-blogs/lidl-goes-usa-244
2. Home Depot 網址：
http://www.homedepot.com/
3. Leroy Merlin 網址：
http://www.leroymerlin.com/en/key-figures-0
4. Rewe 網址：
http://www.rewe-group.com/en/unternehmen/vertriebslinien/rewe
5. OBI 網址：
http://www.obi.com/de/company/en/Expansion/dHeute_und_in_Zukunft/index.html
6. 螺絲公會 網址：
http://www.fasteners.org.tw/