本研究旨於探討父母親對大學生旅行行為之影響。藉由旅運社會化理論(Travel Socialisation)之概念可說明，個人旅運行為是由父母、同儕、學校及媒體等四個社會化媒介(agents of socialization)所影響，而又以父母在其中扮演最重要的角色。然而，過去相關研究在探討父母與個人旅運行為之關係，多數是聚焦於年齡層較低之孩童或青少年；此外，亦少有研究同時收集父母及小孩兩者觀點進行比較分析。
本研究透過成對問卷設計進行大學生及其父母親問卷調查，調查項目包括兩者對「父母在個人旅運行為影響力」之觀點以及兩者「運具選擇」之行為，總共回收396份成對有效問卷。在兩者觀點中，透過成對樣本t檢定與單因子變異數分析(One-Way ANOVA)找出易於受到父母影響其旅運行為之大學生特徵，以及容易介入大學生旅運行為之父母特性；在兩者運具選擇行為中，則透過類目分析方法找出較易傾向於父母運具選擇之大學生特性。最後，針對發現之不同特性結果提出相關政策建議。

This study is aimed at determining the factors affecting travel socialisation by focusing on parental influences. It is believed that young people learn their attitudes towards transport mode choices through agents of socialisation in the same way that they learn other aspects of culture. In this process, parents play the most decisive role as these agents. Based on this, understanding how parents affect personal travel mode choices might be the key solution to reducing motorised vehicle ownership and moving towards green transport. A paired-comparison study is adopted in this research. Perspectives on the parental influences on mode use and the actual mode choices of both parents and children are investigated. Also, the affecting factors other than parental influences are analysed, and conclusions are drawn. The results show the specific characteristics that would tend to make young adults aware of their parents’ impact on their travel behaviour, such as when they feel parental impact on their travel behaviour or have parents who exert influence on their travel behaviour. In addition, some young adults were found to be inclined toward using the same mode of travel used by their parents. Based on the findings, policies intended to change the mode uses of young adults are suggested.

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