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研究生: 金玉慶
Kim, Ok-Kyong
論文名稱: 文化差異與資訊通訊科技運用對知識分享態度與意圖之研究:以台灣和韓國企業為例
The Effect of Culture and Information Communication Technology on Knowledge Sharing: An Empirical Study of Comparison between Taiwan and Southern Korea Organizations
指導教授: 張心馨
Chang, Hsin-Hsin
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2008
畢業學年度: 96
語文別: 中文
論文頁數: 101
中文關鍵詞: 資訊通訊科技文化差異慎思行動理論知識分享
外文關鍵詞: Culture differences, Knowledge sharing, Theory of Reasoned Action, Information Communication Technology
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  • 有效的知識分享之重要關鍵在於組織如何激勵員工,讓員工有足夠的意願,將本身的知識分享給其他同事。過去的實證研究顯示,組織成員對知識分享意願的重要因素是在於人與文化上,而資訊通訊科技運用及知識分享能力,亦是員工間的溝通及合作的基礎。因此,本研究以慎思行動理論(theory of reasoned action, TRA),從員工知識分享的動機、文化差異及資訊通訊科技運用等三方面,來探討及比較台灣與韓國員工知識分享的行爲。研究分析採用迴歸模式,最後分析結果顯示,在台灣與韓國的企業:(1)期望關係與樂於助人對知識分享態度有正向影響。(2)知識分享態度對知識分享意圖有正向影響。(3)文化差異對於知識分享意圖有正向直接影響,然而在知識分享態度和意圖間的關係沒有顯著干擾效果。在台灣,集體主義與長期導向對知識分享意圖有正向直接影響;而在韓國,權力距離與長期導向對知識分享意圖有正向直接影響。(4)資訊通訊科技運用的程度對於知識分享態度和意圖間的關係沒有顯著的干擾效果,可能是受到知識特性的影響,因為當個人所擁有的為內隱知識時,難以透過資訊通訊科技與他人分享;雖然資訊通訊科技能提供知識獲取的管道,但取得並不代表使用或應用知識,簡單來說,知識分享牽涉到人類社會的互動,而不只是資訊通訊科技的使用。

    In order for employees to be sufficiently encouraged to share and impart knowledge to co-workers in a willing manner, organizational motivation plays a most critical role in effective knowledge sharing. Empirical findings in the past had shown that the intention and rationale in sharing knowledge are essentially due to personal traits and culture. Furthermore, both the use of information communication technology and knowledge sharing capability form the basis of communication and collaboration among organizational employees. Therefore, this research delved into three main areas, namely employees motivation in knowledge sharing, cultural difference and the use of information communication technology, to investigate and compare the knowledge sharing behavior of employees in Taiwan and Southern Korea based on the theory of reasoned action (TRA). In adopting regression models in the subsequent research, the final analytical results had shown that in the organizations of Taiwan and Southern Korea: (1) Expected associations and the enjoyment of helping others have a positive effect on knowledge sharing attitude. (2) Knowledge sharing attitude has a positive effect on knowledge sharing intention. (3) Cultural difference has positive and direct effects on knowledge sharing intention, but does not have significant moderating effects on the interrelationship between knowledge sharing attitude and intention. Collectivist norms and long-term orientation have positive and direct effects on knowledge sharing intention in Taiwan, whereas in Southern Korea, power distance and long-term orientation have positive and direct effects on knowledge sharing intention. (4) information communication technology does not have significant moderating effects on the interrelationship between knowledge sharing attitude and intention, since unique knowledge characteristics can considerably impede the sharing and transfer of tacit knowledge with one another via information communication technology. Likewise, although information communication technology can serve as a channel for the acquisition of knowledge, access itself does not correlate or result in the actual use and implementation of the knowledge gained. That is, knowledge sharing requires social and human interaction which cannot be facilitated by information communication technology alone.

    摘要……………………………………………………………………Ⅰ 致謝詞…………………………………………………………………Ⅳ 論文目錄………………………………………………………………Ⅴ 表目錄…………………………………………………………………Ⅶ 圖目錄…………………………………………………………………Ⅷ 第壹章 緒論…………………………………………………………1 1.1 研究背景與動機…………………………………………………1 1.2 研究目的…………………………………………………………3 1.3 研究流程…………………………………………………………4 第貳章 文獻探討與研究假設之推導………………………………6 2.1 文獻探討…………………………………………………………6 2.1.1 知識……………………………………………………………6 2.1.2 知識分享………………………………………………………7 2.1.3 態度與意圖……………………………………………………9 2.1.4 動機理論………………………………………………………12 2.1.5 文化……………………………………………………………14 2.1.6 資訊通訊科技…………………………………………………16 2.2 研究假設之推導…………………………………………………19 2.2.1 知識分享外在動機……………………………………………19 2.2.2 知識分享内在動機……………………………………………21 2.2.3 知識分享態度與意圖…………………………………………25 2.2.4 文化差異對知識分享態度與意圖之關係……………………26 2.2.5 資訊通訊科技運用對知識分享態度與意圖之關係…………29 第叁章 研究方法……………………………………………………31 3.1 研究架構…………………………………………………………31 3.2 研究變數…………………………………………………………33 3.2.1 知識分享意圖…………………………………………………36 3.2.2 知識分享態度…………………………………………………36 3.2.3 期望報酬………………………………………………………37 3.2.4 期望關係………………………………………………………37 3.2.5 自我效能………………………………………………………38 3.2.6 樂於助人………………………………………………………38 3.2.7 文化差異………………………………………………………39 3.2.8 資訊通訊科技運用……………………………………………39 3.3 問卷前測(Pilot Test)………………………………………40 3.4 抽樣方法…………………………………………………………44 3.5 問卷回收與樣本結構……………………………………………44 第肆章 資料分析與結果討論………………………………………49 4.1 信度與效度分析…………………………………………………49 4.2 迴歸分析與假設檢定……………………………………………56 4.3 結果討論…………………………………………………………65 4.3.1 在外在動機影響知識分享態度方面…………………………66 4.3.2 在内在動機影響知識分享態度方面…………………………67 4.3.3 在知識分享的態度影響知識分享意圖方面…………………69 4.3.4 在文化差異干擾影響知識分享態度與意圖方面……………69 4.3.5 在資訊通訊科技運用干擾影響知識分享態度與意圖方面…71 第伍章 結論…………………………………………………………73 5.1 研究發現…………………………………………………………73 5.2 理論與管理意涵…………………………………………………74 5.3 研究限制與未來方向……………………………………………76 參考文獻………………………………………………………………78 附錄 問卷……………………………………………………………92

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