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研究生: 謝正鵬
Shieh, Jeng-Peng
論文名稱: 結合精實生產與交易成本理論以改善台灣企業的成本競爭力-以台灣品牌液晶電視製造商為例
To Improve Cost Competitiveness of Taiwan’s Company By Linking Lean Production And Transaction Cost Theory-A Preliminary Study On Taiwan’s Local Brand LCD TV Maker
指導教授: 耿伯文
Kreng, Victor B.
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 105
中文關鍵詞: 交易成本績效衡量資訊科技供應鏈關係組織結構組織文化成本競爭力精實生產
外文關鍵詞: information technology, performance evaluation, transaction cost, lean production, organizational structure, organizational culture, cost competiveness, supplier chain relationship
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  • 本研究旨在探討如何結合精實生產與交易成本理論來改善台灣企業的成本競爭力,並從交易成本觀點探討組織文化、組織結構、供應鏈關係及資訊科技四個構面將如何影響精實企業的績效。本研究採個案研究方法,類型歸屬為單一個案的解釋性個案研究;亦即利用演繹性推理從理論中導出一組組命題,並利用參與觀察法所蒐集的資料對這些命題提出檢驗。結果發現如下:
    1.組織文化影響精實企業的競爭優勢:組織文化為一組共享的價值觀和規範系統,用來控制組織成員彼此間、組織成員與供應商、顧客等組織外部人員之間的互動行為。管理者可以利用組織文化來增進組織的效能。
    2.組織結構塑造精實企業的生產效率:扁平式組織,能夠有效減少溝通、激勵及科層的問題,在面對有外界環境變化適應能力強;工作小組的團隊型態,有利於設計的溝通、快速解決問題,並形成一種學習型組織。
    3.供應鏈管理形成精實企業高效的網路型態:日本商業文化經常採用Keiretsu正式鏈結的機制,來控制與供應商之間的交易關係。除此之外,仍然可以運用合作、策略聯盟或代工的連結機制,以形成一個生產資訊共享而高效的JIT供應網路結構。
    4.資訊科技強化精實企業的整體效能:資訊科技可以降低外部協調成本、作業風險及機會風險,亦即降低了交易風險;未來的課題會是如何有效採用資訊科技來取得更大的競爭優勢的課題。

    This study examined how to integrate lean production and transaction cost theory to improve cost competitiveness of Taiwan’s company. From the view point of transaction cost, we examine the effects of organizational culture, organizational structure, supply chain relationship and information technology on the performance of a lean company. We adopt case study research method, which is attributed to single-case, holistic and explanatory case study. We use deductive method to get some propositions and test them with the data collected by participant-observation. The following list some of my findings:
    Organizational culture do influence the competitive advantage of a lean company. Organizational culture as a shared value and norm system of a company, could control the interactivity between colleaques, between colleaques and vendors or customers. An effective manager could improve the performance of a company by way of the emphasis of organizational culture.
    A flat organizational structure could improve the efficiency of a lean company. Since for a flat organization, it will reduce the problem of communication, incentive, and hierarchy in a company. To face the variety of the market, it will help a company easier to adapt to the change of environment. Working as a task force, it is beneficial for communication problem of design issues and for faster problem solving and growing up as a learning organization.
    Supply chain management will make it an efficient supplier networks for a lean company. Japanese company use keiretsu as a formal linkage with their suppliers to smooth the business process. But cooperation, strategic alliance or outsourcing also facilitate to make it as an efficient JIT supplier networks by sharing their production information.
    Information technology will enhance all these effects for a lean company. Using information technology, a company could reduce the outside coordination cost, operating risk and opportunity risk, ie. transaction risk. The issue in the near future will be how to use information technology as efficient as possible to gain its competitive advantage of a lean company.

    摘 要 I ABSTRACT II 誌 謝 III 目 錄 IV 表目錄 V 圖目錄 VI 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究範圍與目的 4 第三節 研究步驟 5 第二章 文獻探討 7 第一節 台灣產業發展模式及企業競爭力分析 7 第二節 精實生產介紹 14 第三節 交易成本理論介紹 26 第三章 研究方法 46 第一節 研究架構 48 第二節 研究對象 50 第三節 資料蒐集方法 50 第四節 資料分析方法 51 第四章 個案探討 – 台灣品牌液晶電視製造商 53 第一節 液晶電視產業概況 53 第二節 公司簡介 54 第三節 競爭態勢 60 第四節 精實變革 61 第五節 研究結果 94 第五章 結論及建議 95 第一節 研究結論 96 第二節 研究建議 97 第三節 研究限制及未來研究方向 97 參考文獻 98

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