| 研究生: |
王逸萍 Wang, Yih-Ping |
|---|---|
| 論文名稱: |
探究產學合作中的價值共創-以跨領域新產品開發專案為例 The Exploration of Value Co-Creation in University-Industry Collaboration - The Case Study of Cross-Field New Product Development Project |
| 指導教授: |
賴孟寬
Lai, Meng-Kuan |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2016 |
| 畢業學年度: | 104 |
| 語文別: | 中文 |
| 論文頁數: | 111 |
| 中文關鍵詞: | 價值共創 、產學合作 、質性研究 、新產品開發 |
| 外文關鍵詞: | value co-creation, university–industry collaboration, qualitative research, new product development |
| 相關次數: | 點閱:139 下載:13 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
本研究的目的在探索產學合作中價值共創的互動過程。本研究是以共創法設計流程、共創四大原則及共創機制DART為討論基礎,並採用質性研究中的個案研究法,透過深度訪談、次級資料取得及觀察來探討在跨領域的產學合作中,各利害關係人應如何互動以創造最大的價值。本研究得到的研究發現包括:整合共創法的流程設計、共創四大原則及DART機制進行交互檢視,有助於預知異常風險;融入診斷需求程序至以共創法為基礎的流程設計程序中,以協助正確選擇適合的利害關係人、以價值共創為基礎的流程設計程序會來回交替進行、在以技術為導向的合作開發案中,物件平台的建構是有效促進共創價值的基礎建設等。本研究也提出產學合作中價值共創的管理模型及實務上的建議,相關論點將可應用在跨領域創新的產學合作中。
The aim of the research is to explore the collaborative process of value co-creation in the context of university–industry collaboration. Based on the review of literature on the co-creation approach to process design, the four principles of co-creation and DART model, this research conducted a qualitative case study (i.e. in-depth interview, second data collection and observation). There are four findings. First, the risk assessment can be conducted by combining the theoretical perspectives of co-creation approach to process design, the four principles of co-creation and DART model. Second, add diagnosing needs into the “co-creation approach to process design” to help the identification of all stakeholders during the process. Third, the co-creation activities occur through a dynamic process, in parallel and diverse order. Fourth, the objects are the important engagement platforms to connect stakeholders in a technology-oriented product development. The author not only develops a conceptual framework for managing value co-creation in university–industry collaboration but also to give the suggestion of practical applications. Insights from the research can be applicable to the contexts of cross field university–industry collaboration.
一、中文部份
工業技術研究院產業經濟與趨勢發展中心(2011),「日本三陸沖大地震對我國相關產業之影響評估」。
武文珍、陳啟傑 (2012) ,「價值共創理論形成路徑探析與未來研究展望」,外國經濟與管理,第六期,頁66~73。
徐作聖, 民國88年,全球化科技政策與企業經營,華泰文化,二版。
張秀樺&盧龍泉(2012) ,「價值共創調節效果之實證研究:以我國文化創意產業為例」,人文暨社會科學期刊,第八卷第一期, 頁47~58。
戚業偉,劉光亮(2003), 「產學合作的沖突與整合策略」,萊陽農學院學報(社會科學版), 第十五卷第四期,頁99。
陳啟光、謝明澄、謝安晉、于長禧( 2013) ,「應用價值共同創造概念於顧客導向服務經營模式之建構-以遠距居家照護為研究案例」,福祉科技與服務管理學刊,第一卷第二期,頁27-46。
黄良志、李燕華、葉榮義(2010), “企業轉型策略、執行力與經營績效關係 之研究-以台灣石化工業為例”,第六屆海峽兩岸組織行為與人才開發學術研 討會論文集,pp.6-61~6-84,嘉義中正大學,2010 年 11 月 12 日-13 日。
馮國豪、戴士欽、賴文山 (2013) ,「地方文創產業之價值共創:產官學夥伴關係之觀點」,東吳經濟商學學報,第八十二期,頁1-33。
溫肇東、樊學良(2013) ,「日本產學合作之理論研究及政策實踐歷程」,管理與系統,第二十卷第二期, 頁201-226。
劉錦龍(2002),子題1:提升產學研合作之誘因機制規劃,行政院二○○二年產業科技策略會議。
蕭龍生(2000),「產學合作人才培育的角色及定位」,技術及職業教育雙月刊,第60期,頁12-14。
顧淑馨譯 (2004), Prahalad, C. K. and Ramaswamy, V. (2002),《消費者王朝 -- 與顧客共創價值》(The Future of Competition: Co-creation Unique Value with Customers),天下雜誌出版。
二、英文部份
Aarikka-Stenroos, L. & Jaakkola, E. (2012), “Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process”, Industrial Marketing Management, 41, pp.15~26.
Ansoff, H. I. (1965), Corporate strategy, New York, NY: McGraw Hill.
Draghici, A., Baban, C.F., Gogan, M.L. & Ivascu, L.V. ( 2015), “ A Knowledge Management Approach for The University-Industry Collaboration in Open Innovation”, Procedia Economics and Finance, 23, pp.23~32.
Barnes, T., Pashby, I. & Gibbons, A. (2002), “Effective University-Industry Interaction: A multi-case evaluation of collaborative R & Dprojects”, European Management Journal, 20, pp.272~285.
Bharti, K., Rajat Agrawal, R. & Sharma, V. (2015), “Value co-creation Literature review and proposed conceptual framework”, International Journal of Market Research, 57(4), pp.571-603.
Prahalad, C. K. & Ramaswamy, V. (2004), “Co-creation experiences:The next practice in value creation”, Journal of Interactive Marketing, 18(3), pp.5~14.
Bektaş, Ç. and Tayauova, G.(2014), “A Model Suggestion for Improving the Efficiency of Higher Education: University–Industry Cooperation”, Procedia - Social and Behavioral Sciences, 116, pp.2270~2274.
Cohen, W.M., Nelson, R.R. & Walsh, J. (2002), “Links and impacts: the influence of public research on industrial R&D”, Management Science, 48, pp.1~23.
Daniel D. P. (2013), “Supplier representative activities and customer perceived value in complex industrial solutions”, Industrial Marketing Management, 42, pp.1192~1201.
Lichtenstein, D. R. , Netemeyer, R. G. & Burton, S. (1990), “Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective”, Journal of Marketing, 54(3), pp.54~67
Eisenhardt, K. M. (1989), “Building Theories from Case Study Research”, Academy of Management Review, 14 (4), pp.532~550.
Etzkowitz, H., Webster, A., Gebhardt, C. & Terra, B.R.C. (2000), “The future of the university and the university of the future: evolution of ivory tower to entrepreneurial paradigm”, Research Policy, 29, pp.313~330.
Frow, P., Nenonen, S., Payne, A. & Storbacka, K. (2015), “Managing co-creation design: A strategic approach to Innovation”, British Journal of Management, 26(3), pp.463~483.
Fontana, R., Geuna, A., & Matt, M. (2006), “Factors affecting university–industry R&D projects: The importance of searching, screening and signaling”, Research Policy, 35, pp.309~323.
Galvagno, M. & Dalli, D. (2014), “Theory of value co-creation: a systematic literature review”, Managing Service Quality, 24 (6), pp.643~683.
Grewal, D., Monroe, K. B. & Krishnan, R. (1998), “The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions”, Journal of Marketing, pp.46~59.
Grönroos, C. & Voima, P. (2013), “Critical service logic: making sense of value creation and co-creation”, Journal of the Academy of Marketing Science, 41(2), pp.133~150.
Langley, A. (2007), “Process thinking in strategic organization”, Strategic Organization, 5(3), pp.271~282.
Lincoln,Y.S. & Guba, E.G. (1985), Naturalistic Inquiry, London: SAGE.
Laursen, K. & Salter, A. (2004), “Searching low and high: what types of firms use universities as a source of innovation?”, Research Policy, 33, pp.1201~1215.
Markman, G., Siegel, D., Wright, M. (2008), “Research and technology commercialization“, Journal of Management Studies, 45, pp.1401~1423.
Ramli, M.F. & Senin, A.A. (2015), “Success factors to reduce orientation and resources-related barriers in university-industry R&D Collaboration particularly during development research stages”, Procedia - Social and Behavioral Sciences, 172, pp.375~382.
Mohnen, P. & Hoareau, C. (2003), “What type of enterprise forges close links with universities and government labs? Evidence from CIS 2”, Managerial and Decision Economics, 24, pp.133~145.
Möller, K. & Rajala, A. (2007), “Rise of strategic nets—New modes of value creation”, Industrial marketing management, 36(7), pp.895~908.
Myers, M. D. (2009), Qualitative research in business & management, London, England: Sage.
Normann, R. & Ramirez, R. (1993), “From value chain to value constellation: designing interactive strategy”, Harvard Business Review, 71(4), July-August, pp.65~77.
Normann, R. & Ramirez, R. (1994), Designing Interactive Strategy: From Value Chain to Value Constellation, Chichester, UK: Wiley.
Othman, R., &; Omar, A. F. (2012), “University and industry collaboration: Towards a successful and sustainable partnership”, Procedia - Social and Behavioral Sciences, 31, pp.575~579.
D’Este, P. & Patel, P. (2007), “University–industry linkages in the UK: What are the factors underlying the variety of interactions with industry?”, Research Policy, 36, pp.1295~1313.
Parker, L. E. (1992), “Industry-University Collaboration in Developed and Developing Countries: Education and Employment Division Population and Human Resources Department”, The World Bank.
Perkmann, M., Tartari, V., McKelvey, M., Autio, E., Brostrom, A., D'Este, P., . . . Sobrero, M. (2013), “Academic engagement and commercialisation: A review of the literature on university-industry relations”, Research Policy, 42(2), pp.423~442.
Porter, M. E. (1985), “Competitive advantage: Creating and sustaining superior performance”, New York, NY: Free Press.
Prahalad, C. K. & Ramaswamy, V. (2000), “Co-opting Customer Competence”, Harvard Business Review, Jan/Feb, pp.79~87.
Ramirez, R. (1999), “Value co-production: intellectual origins and implications for practice and research”, Strategic Management Journal, 20, pp.49~65.
Yin, R. K. (1981), “The Case Study Crisis: Some Answers”, Administrative Science Quarterly, 26(1), pp.58~65.
Yin, R. K. (1994), Case study research: Design and methods (2nd ed.). Newbury Park, CA: Sage.
Salleh, M.S. & Omar, M.Z. (2013), “University-Industry Collaboration Models in Malaysia”, Procedia - Social and Behavioral Sciences, 102, pp.654~664.
Santoro, M. D. & Chakrabarti, A. K. (1999), “Building industry-university research centers: some strategic considerations,” International Journal of Management Reviews, 1(3), pp.225~244.
Sawhney, M., Verona, G. & Prandelli, E. (2005), “Collaborating to create: the internet as a platform for customer engagement in product innovation”, Journal of Interactive Marketing, 19(4), pp.4~17.
Smirnova, Y. V. (2014), “Attitudes of Companies in Kazakhstan Towards Knowledge Collaboration with Universities”, Procedia - Social and Behavioral Sciences, 109(0), pp.639~644.
Sun, Y. & Negishi, M. (2010), “Measuring the Relationships among University, Industry and Other Sectors in Japan's National Innovation System: A Comparison of New Approaches with Mutual Information Indicators”, Scientometrics, 82(3), pp.677~685.
Valarie A. Z. (1988), “Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence”, Journal of marketing, 52(3), pp.2~22.
Vargo, S. L., & Lusch, R. F. (2004), “Evolving to a new dominant logic for marketing”, Journal of marketing, 68(1), pp.1~17.
Vargo, S. L., & Lusch, R. F. (2008a), “From goods to service (s): divergences and convergences of logics”, Industrial Marketing Management, 37(3), pp.254~259.
Vargo, S. L., & Lusch, R. F. (2008b), “Service-dominant logic: continuing the evolution”, Journal of the Academy of Marketing Science, 36(1), pp.1~10.
Ramaswany, V. & Gouillart, F. (2010), “Building the Co-creative Enterprise”, Harvard Business Review, October.
三、網站部份
MoneyDJ 財經知識庫http://www.moneydj.com/KMDJ/Wiki/wikiViewer.aspx?keyid=2c96fc5d-eaa8-4a40-86dc-c666c1e95b3f#ixzz3nbg3Ldp6
台灣中油公司綠能科技研究所網站 http://new.cpc.com.tw/division/gtri/about.aspx
台灣中油公司煉製研究所網站 http://new.cpc.com.tw/division/rmri/about.aspx
台灣中油公司探採研究所網站 http://new.cpc.com.tw/division/edri/about.aspxtp
材料與化工研究所網站介紹https://www.itri.org.tw/chi/Content/Messagess/contents.aspx?SiteID=1&MmmID=620622503202760013
陳彌彰,(2011),地震後復工中的日立化成與Sony兩大ACF廠技術解析,DigiTimes電子時報,http://www.digitimes.com.tw/tw/print_slideshow.asp?vol=20110319-144
校內:2021-02-18公開