本研究目的在探討台灣地區製造業重視哪些物流服務屬性，進一步根據填答者對各項物流服務屬性之重要性認知差異，進行市場區隔分析。研究結果顯示，台灣地區製造商對於物流服務屬性普遍認為重要，而最重視之物流服務屬性前五項依次為「報關服務」、「與運輸公司議價」、「進出口貨物運輸與配送」，「貨物安全控管」以及「貨物追蹤」；透過因素分析將各項物流服務屬性萃取出「附加價值服務因素」、「存貨服務因素」、「貨物運送服務因素」、「儲存服務因素」、「支援性服務因素」以及「資訊服務因素」等六項物流服務因素，並依填答者對此六項因素認知程度分成四群，分別是「存貨服務重視群」、「貨物運送服務重視群」、「資訊服務重視群」以及「支援性與附加價值服務重視群」。經由ANOVA分析驗證不同集群對於物流服務因素與物流服務屬性在重要性認知上有顯著性差異，此結果可供物流業者參考。

This study evaluates the market segmentation of logistics services of the manufacturing industry in Taiwan. The study’s findings indicate that customs clearance service was perceived as the most important logistics service attribute, followed by rate negotiation with carrier, import/export distribution, carrier selection and cargo safety. Six logistics service factors are extracted based on factor analysis: value-added services, inventory services, transportation services, storage services, support services and information services. These logistics service factors were used to classify Taiwanese manufacturing industries into four segments, namely, storage services oriented firms, transportation services oriented firms, information services oriented firms, as well as value-added and support services oriented firms.

中文部份

1. 古龍德，「台北縣市羽球拍消費者之消費行為研究」，國立體育學院體育研究所碩士論文，民92年。

2. 何明珊，「行動加值服務市場區隔與使用意願之研究」，國立成功大學電信管理研究所碩士論文，民國93年。

3. 交通部統計處，「台灣地區財政統計月報」，民91年至民94年。

4. 吳萬益，「企業研究方法」，華泰書局，民國89年

5. 林建煌，「行銷管理」，再版，智勝文化事業有限公司，民國91年。

6. 陳順宇，「多變量分析」，三版，華泰書局，民國93年。

7. 張福榮，「物流管理」，五南圖書出版股份有限公司，民國89年。

8. 經濟部商業司，「2000中華民國物流年鑑」，民國89年。

9. 經濟部商業司，「2003台灣物流年鑑」，民國92年。

10. 榮泰生，「企業研究方法」，五南圖書出版股份有限公司，民國87年。

11. 廖瑞澤，「台灣地區國際港埠物流中心服務屬性之研究--從海運承攬運送業觀點」，國立成功大學交通管理科學研究所碩士論文，民國90年。

12. 蕭博仁，「冷凍貨櫃運輸服務市場區隔之研究」，國立成功大學交通管理科學研究所碩士論文，民國92年。

13. 蘇雄義，「企業物流導論」，二版，華泰書局，民國91年。

英文部分

1. Bhatnagar, R., Sohal, A.S., and Millen, R., 1999. Third party logistics services: a Singapore perspective. International Journal of Physical Distribution and Logistics Management 29 (9), 569-587.

2. Boote, A.S., 1981. Marketing segmentation by personal value and salient product attributes, Journal of Advertising Research, 21 (1), 29-35.

3. Bowersox, D.J., Closs, D.J., 1996. Logistical Management: the Integrated Supply Chain Process. McGraw-Hill International Editions.

4. Boyson, S., Corsi, T., Dresner, M., and Rabinovich, E., 2001. Managing effective third party logistics relationships: What does it take?. Journal of Business Logistics 20 (1), 73-101.

5. Churchill, G.A.Jr., 1999. Marketing Research: Methodological Foundation. Fort Worth: Dryden press.

6. Collison, F.M., 1984. Market segments for marine liner service. Transportation Journal 24 (2), 40-54.

7. Croft, M.J., 1994. Market Segmentation :A Step-By-Step Guide to Profitable New Business, Routledge.

8. Dapiran, P., Lieb, R., Millen, R., and Sohal, A.S., 1996. Third party logistics services usage by large Australian firms. International Journal of Physical Distribution and Logistics Management 26 (10), 36-45.

9. Day, G.S., 1994. The capabilities of market-driven organizations. Journal of marketing 58 (4), 37-52.

10. Dickson, P.R., 1994. Marketing Management, Fort Worth :Dryden Press.

11. Emory, C.W. and Cooper, D.R., 1991. Business Research Methods, 4th ed., Homewood, IL: Irwin./McGraw-Hill, Inc.

12. Gilmour, P., Borg, G., Duffy, P.A., Johoson, N.D., Limbek, B.E., and Shaw, RM.R., 1994. Customer service: Differentiating by market segment. International Journal of Physical Distribution and Logistics Management 24 (4), 18-23.

13. Hair, J., Anderson, R., Taham, R. and Black, W., 1995. Multivariate Data Analysis with Readings, 4th ed. Prentice Hall International, Englewood Cliffs, NJ.

14. Johnson, J.C., Wood, D.F., 1996. Contemporary Logistics, 6th ed. Prentice Hall International Editions, Englewood Cilffs, NJ.

15. Kavussanos, M.G., 2003. Time varying risks among segments of the tanker freight markets. Maritime Economics & Logistics 5 (3), 227-250.

16. Keng, K.A., Kwon, J., and Wirtz, J., 2003. Segmentation of library visitors in Singapore: Learning and reading related lifestyles. Library Management 24 (1/2), 20-23.

17. Kent, JR.J.L. and Flint, D.J., 1997. Perspectives on the evolution of logistics thought. Journal of Business Logistics 18 (2), 15-33.

18. Kesic, T. and Piri-Rajh, S., 2003. Market segmentation on the basis of food-related lifestyles of Croatian families. British Food Journal 105 (3), 162-164.

19. Kim, J.O. and Muller, C.W., 1978. Introduction to factor analysis what it is and how to do it. Series: Quantitative Applications in the Social Sciences, Sage University Paper, no.9.

20. Kolter, P., 2001. A Framework for Marketing Management, Upper Saddle River, N.J.: Prentice Hall.

21. Lai, K.H., 2004. Service capability and performance of logistics service providers. Transportation Research Part E: Logistics and Transportation Review 40 (5), 385-399.

22. Lai, K.H., Cheng, T.C., and Yeung, C.L., 2004. An empirical taxonomy for logistics service providers. Maritime Economics & Logistics 6 (3), 199-219.

23. Lampert, D.M., Stock, J.R., 1993. Strategic Logistics Management, 3rd ed. Irwin, USA.

24. Leahy, S.E., Murphy, P.R., and Poist, R.F., 1995. Determinants of successful logistical relationships: A third-party provider perspective. Transportation Journal 35 (2), 5-13.

25. Lieb, R. and Randall, H.L., 1996. A comparison of third-party logistics service by large American manufacturers, 1991, 1994, and 1995. Journal of Business Logistics 17 (1), 305-319..

26. Lieb, R. and Bentz, B.A., 2004. The use of third-party logistics services by large American manufacturers: The 2003 survey. Transportation Journal 43 (3), 24-34.

27. Lieb, R. and Bentz, B.A., 2005. The use of third-party logistics services by large American manufacturers: The 2004 survey. Transportation Journal 44 (2), 5-16.

28. Lu, C.S., 2003. Market segment evaluation and international distribution centers. Transportation Research Part E: Logistics and Transportation Review 39 (1), 49-60.

29. Lu, C.S., 2003. An Evaluation of Service Attributes in a Partnering Relationship between Maritime Firms and Shippers in Taiwan. Transportation Journal 42 (5) 5-16.

30. Lu, C.S., 2004. An evaluation of logistics services’ requirements of international distribution centers in Taiwan. Transportation Journal 43 (4), 53-66.

31. Martilla, J.A. and James, J.C., 1977. Importance-performance analysis. Journal of Marketing 41 (1), 77-79.

32. Matear, S., and Gray, R., 1995. Benefit segments in a freight transport market. European Journal of Marketing 29 (12), 43-58.

33. McDonald, M., and Dunbar, I., 1998. Market Segmentation :How To Do It ; how to profit from it, 2nd ed., Basingstoke :Macmillan.

34. McGinnis, M.A., 1978. Segmenting freight market. Transportation Journal 18 (1), 58-68.

35. Mentzer, J.T., Myers, M.B., and Cheung, M.S., 2004. Global market segmentation for logistics services. Industrial Marketing Management 33 (1), 15-20.

36. Moskowitz, H. and Krieger, B., 2003. Consumer requirements for a mid-priced business hotel: Insights from analysis of current messaging by hotels. Tourism and Hospitality Research 4 (3), 268-288.

37. Murphy, P.R.JR., and Poist, R.F., 1998. Third-party logistics usage: An assessment of propositions based on previous research. Transportation Journal 37 (4), 26-36.

38. Murphy, P.R.JR., and Poist, R.F., 2000. Third-party logistics: Some user versus provider perspectives. Journal of Business Logistics 21 (1), 121-134.

39. Murphy, P.R.JR., and Wood, D.F., 2003. Contemporary Logistics. 8th ed., Pearson Education, Inc.

40. Nakip, M., 1999. Segmenting the global market by usage rate of industrial products. Industrial Marketing Management, 28 (2), 177-195.

41. Palmer, R.A. and Millier, P., 2004. Segmentation: Identification, intuition, and implementation. Industrial Marketing Management 33 (8), 779-785.

42. Pride, W.A., and Ferrell, O.C., 1991. Marketing : Concepts and Strategies, Boston, MA: Houghton Mifflin.

43. Sharma, A., and Lambert, D.M., 1994. Segmentation of markets based on customer service. International Journal of Physical Distribution and Logistics Management 24 (4), 50-58.

44. Simchi-Levi, D., Kaminsky, P., and Simchi-Levi, E., 2000. Designing and Management the Supply Chain. McGraw Hill Inc.

45. Smith, W. R., 1956. Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing 21 (3), 3-8.

46. Sohail, M.S., and Sohal, A.S., 2003. The use of third party logistics services: a Malaysian perspective. Technovation 23 (5), 401-408.

47. Sum, C.C., Teo, C.B., and Ng, K.K., 2001. Strategic logistics management in Singapore. International Journal of Operations and Production Management 21 (9), 1239-1260.

48. Weinstein, A., 1987. Market Segmentation :Using Demographics, Psychographics, and Other Segmentation Techniques to Uncover and Exploit New Markets, Chicago, Illinois :Probus Pub. Co.

網址部分

1. 美國供應鏈協會網址 http://www.cscmp.org/

2. 中華民國物流協會網址 http://www.talm.org.tw/default.asp