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研究生: 王泰元
Wang, Tai-Yuan
論文名稱: 數位健康照顧營運模式之研究
A business model for digital health care
指導教授: 陳忠仁
Chen, Chung-Jen
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2006
畢業學年度: 94
語文別: 中文
論文頁數: 44
中文關鍵詞: 社會保險價值網路財務面法規基礎建設管理顧客介面數位醫療照顧
外文關鍵詞: digital health care, infrastructure management, regulations, social insurance, customer interface, financial aspect, value net
相關次數: 點閱:112下載:6
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  • 醫學的進步與電子數位的發展,已使醫療產業產生許多新興的領域,在人口老化和有限的健保資源下,數位醫療照顧會是未來值得發展的醫療產業。本研究針對這項產業,參考文獻及綜合醫療機構現況,提出一個全新的營運模式,本模式包含法規、社會保險、顧客介面、基礎建設管理、價值網路與財務面共六個支柱。其中顧客介面再分為終極客戶與連結管道兩區塊,基礎建設管理分為價值配置和設備,價值網路也分為競爭者和合作夥伴,財務面分為成本結構和預算模式,總共又可再細分為十個區塊,此模式將以六大支柱,十大區塊的樣式來執行數位醫療照顧的營運。 研究結論是在法規面以不違法下先行病患資料收集,並督促律定法條以利執行;社會保險給付以最適化方式,避免健保虧損;終極客戶以醫療機構在地社區病患為主,連結管道則以營運中心多方伸出觸角;價值配置與設備則以經營的項目來加以添購與設計;在競爭者和合作夥伴上,則減少競爭並多增加合作關係;成本結構與預算模式以不虧損為前提,增加規模經濟。綜合以上論述,本研究期待一個新興的產業可在此模式下營運,為政府與人民建立雙贏的局面。

    The improvement of medical science and the development of digital devices have made many new fields of medical industry. Digital health care will be an on-going worthy industry due to progressively aged society and limited payment of social insurance. Our study aims to this new field and proposes a workable business model according to literature reviews and present medical behaviors. Our model included six pillars of regulations, social insurance, customer interface, infrastructure management, value net and financial aspect. The customer interface has two blocks of target customer and distribution channel, the infrastructure management has value configuration and capacity, the value net has competitor and partnership and the financial aspect has cost structure and revenue model. We use this model with six pillars and ten blocks to run the digital health care. Our conclusions are the medical behaviors should not be against the rules and suggest further legislation. Optimanization option is for social insurance coverage. Target customers are defined the local patients of hospitals and distribution channels are the connection between patients and business center. The value configuration and capacity of infrastructure management are dependent on the activity types of health care. Value net is to increased partnerships and decreased competitors. Financial aspect does not make money definitely, but revenue balance should achieve by economic scale. We expect this model to run the new industry well and make government and people win-win.

    圖目錄………………………………………………………………………vi 表目錄………………………………………………………………………vii 第一章緒論 第一節研究背景與動機………………………………………………………1 第二節研究目的………………………………………………………………2 第三節研究方法與流程………………………………………………………3 第二章文獻探討 第一節營運模式相關文獻……………………………………………………4 第二節醫療產業的特性………………………………………………………7 第三節臺灣的醫療體系………………………………………………………9 第四節營運模式的要素 ……………………………………………………12 第五節營運模式的特殊運用 ………………………………………………15 第三章研究方法 第一節研究對象 ……………………………………………………………18 第二節個案研究方法 ………………………………………………………18 第三節資料收集方式 ………………………………………………………19 第四節資料分析 ……………………………………………………………21 第四章數位健康照顧營運模式元素分析與探討 第一節法規 …………………………………………………………………22 第二節社會保險 ……………………………………………………………25 第三節顧客介面 ……………………………………………………………28 第四節基礎建設管理 ………………………………………………………31 第五節價值網路 ……………………………………………………………32 第六節財務面 ………………………………………………………………34 第五章結論與建議 第一節本研究結論 ……………………………………………………………36 第二節未來研究建議 ……………………………………………………………39 參考文獻 中文文獻 ……………………………………………………………………46 英文文獻 ……………………………………………………………………46

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