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研究生: 陳琮凱
Chen, Tsung-Kai
論文名稱: 雞生蛋、蛋生雞? 商業模式與商業網絡演化關係之探索性研究: BT公司轉型歷程之個案研究
The Chicken and the Egg Conundrum? Exploring the Evolutionary Relationship between Business Models and Business Networks: The case of BT’s Transformation Process
指導教授: 周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 經營管理碩士學位學程(AMBA)
Advanced Master of Business Administration (AMBA)
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 72
中文關鍵詞: 組織間關係轉型商業網絡商業模式質性研究
外文關鍵詞: Inter-Organizational Relationships, Transformation, Business Network, Business Models, Qualitative Research
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  • 在全球化的趨勢下,各國的企業都正面臨著全球經濟景氣多變的環境,而臺灣的企業更是面臨了更嚴峻的競爭挑戰。臺灣的企業在基於永續經營發展與創造價值延續的目標下,必須迅速即時的調整、改變經營管理的分針,才能因應如此強烈的全球化挑戰,並持續保有代工製造王國的美譽。在應變的過程中,企業尋求轉型的關鍵性因素將成為重要的議題以及攸關企業是否能永續經營的重要條件。而歷經在轉型過程中,企業所要面臨的決策有很多,無論是企業本身還是整個相關供應鏈都必然會受到牽連,而供應鏈的組成結構也來自於許多廠商之間的長期互動以及合夥關係所形成,在多個關係組合建構出的商業網絡中所存在的企業與組織也都透過不一樣的商業模式運行著。因此,因應轉型造成的動態網絡改變以及提升廠商之間的相互依賴性,進而也會影響整個商業模式的改變,進而演變成一個更加完整、更加具有商業競爭優勢的商業網絡,並且從中找到企業生存模式,確立企業與網絡關係中的廠商在市場上的不可取代性,並創造更大的企業收益盈餘。
    本研究以台南市一間車燈廠為例,採用質性研究中的個案討論方法進而去探討臺灣企業轉型之關鍵因素,研究聚焦在企業轉型的過程當中商業網絡與商業模式之動態影響,探討兩者之間在轉型的過程當中,網絡關係之改變進而帶動網絡關係中相關供應商之商業模式的改變以及轉變後所形成新的網絡關係與商業模式,也討論出影響企業整體轉型之關鍵因素,進而再勾勒出企業轉型中會考量的種種要素,針對轉型之議題給予探索性研究,最後整理歸納出企業轉型過程中所會面臨的問題以及可以因應的對策,對於將來無論是大型企業之決策改變或是中小企業欲轉型時可以給予部分之考察。
    關鍵字:組織間關係;轉型;商業網絡;商業模式;質性研究

    In this study, an auto part manufacturing factory in Tainan City was used as an example to discuss the key factors in the transformation of Taiwanese firms through case studies in qualitative research. The research focused on the dynamic impact of business networks and business models in the process of corporate transformation. In the process of transformation, the new networks relationships and business models have been formed by interaction of the two activities and also discussing about the key factors affecting the overall transformation of the enterprise have also been talked about, and then the various factors that will be considered in the transformation of the enterprise have been formulated. The given exploratory research we concentrate on and the problems we faced in the process of enterprise transformation and the countermeasures that can be dealt with are summarized. In the future, no matter whether it is the decision-making change of a large-scale enterprise or the SMEs wanting to make a transition, they can be given a partial inspection.
    Key words: Inter-Organizational Relationships, Transformation, Business Network, Business Models, Qualitative Research

    目錄 口試合格證明 I 摘要………………………………………………………………………………...............II ABSTRACT……………………………………………………………………………….III 誌謝…………………………………………………………………………………….….VI 目錄 VII 表目錄 IX 圖目錄 X 第一章 緒論 1 1.1研究背景與動機 1 1.2研究目的 3 1.3研究問題與實證脈絡 4 1.4論文結構與流程 5 第二章 文獻探討 8 2.1商業網絡 9 2.2商業模式 16 2.3 小結…………………………………………………………………………….…..22 第三章 研究方法 23 3.1 質性研究方法 24 3.2 個案研究法 26 3.3 資料蒐集與研究分析 28 3.4 車用照明產業背景概況 29 第四章 研究發現 32 4.1 BT公司轉型前期商業模式與網絡關係 32 4.2轉型歷程 43 4.2.1 BT公司由AM轉OEM的內外部分析與執行...............................................45 4.2.2總體環境、市場潮流分析與執行.....................................................................49 4.3 BT公司轉型後新的商業模式與網絡關係 54 第五章 結論與建議 61 5.1 理論意涵…………………………………………………………………...………62 5.2 研究建議…………………………………………………………………………...64 5.3 研究限制…………………………………………………………………………...68 參考文獻 70 表目錄 表2-1、商業網絡主軸彙整 13 表2-2 商業網絡之利益關係整理……………………………………………..…………14 表2-3、商業模式定義與彙整比較 18 表3-1、質性研究特點彙整 25 表3-2、AM市場與OEM市場比較 30 表4-1、BT公司年代記事……………………………………………………….………43 圖目錄 圖1-1、研究流程…………………………………………………………….………..…7 圖2-1、企業與關係夥伴網絡圖…………………………………………………..…….9 圖2-2、網絡關係形成脈絡………………………………………………………….....10 圖2-3、商業模式九宮格…………………………………………………………….....20 圖4-1、臺灣車燈產值及出口彙整圖……………………………………………….....33 圖4-2、公司與供應商關係強化生成之網絡關係圖…………..…………………..….35 圖4-3、轉型前期BT公司AM客人分布圖………...…………..………………….....36 圖4-4、BT公司參與海內外展覽活動圖………………………..……………………..38 圖4-5、BT公司維護顧客關係活動參與圖……………………..…………………......39 圖4-6、BT公司人員至供應商及客戶端進行產品品質維護以及製程優化圖.……...40 圖4-7、供應商委派技術人員至BT公司排除異常狀況圖…………..……………….40 圖4-8、BT公司與M公司已及E公司供應鏈關係圖…………..……...………….....48 圖4-9、美國三大車廠…………………………………………..…………………..…..51 圖4-10、2015年美國汽車市占率………………………………………………..….....52 圖4-11、供應鏈上關係夥伴相互影響示意圖……..…………..……………………....55 圖4-12、BT公司AM轉OEM商業網絡的異同…..…………..………………...……59 圖4-13、BT公司AM轉OEM商業模式的異同…..…………..………………...……60

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