| 研究生: |
王俊享 Wang, Chun-Hsiang |
|---|---|
| 論文名稱: |
台灣汽車零組件產業發展與ECFA -以個案公司為例 Development of Taiwan's auto parts industry and ECFA-Case studies five listing companies |
| 指導教授: |
楊澤泉
Yang, Tzer-Chyun |
| 共同指導教授: |
胡聯國
Hu, Lien-Kuo |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系碩士在職專班 Department of Business Administration (on the job class) |
| 論文出版年: | 2014 |
| 畢業學年度: | 102 |
| 語文別: | 中文 |
| 論文頁數: | 77 |
| 中文關鍵詞: | 汽車零組件 、區域經濟協定 |
| 外文關鍵詞: | Auto parts,, Regional trade agreements |
| 相關次數: | 點閱:288 下載:4 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
近年來因為全球化與地方主義的盛行,各國間紛紛引發簽定區域貿易協定的風潮,特別是近年來新興國家經濟改革開放,而許多已開發國家都面臨經濟發展的瓶頸,於是這些已開發國家便積極與新興國家洽簽經濟貿易協定,中國、印度與巴西等新興國家的經濟成長潛力相當驚人,許多跨國企業紛紛將廠房,漸漸移往這些新興國家,近年原物料成本的高漲,讓許多廠商在本國不堪生產成本提高,紛紛將一些低技術層次的生產線移往新興國家,也促使這些國家的人均所得不斷提高,間接提振了這些國家的經濟發展,也連帶提升人民的消費力與帶動許多內需產業的發展。
大陸市場因近年來的快速發展,不僅經濟成長率每年均維持一定幅度成長,讓大陸在全球的影響力與日俱增,而台灣更不應該錯過這塊龐大的市場商機,所以政府積極的與大陸接洽,透過不斷的協調與談判,逐步與大陸簽訂經濟貿易往來的互惠協議,特別是大陸市場仍處於高成長的起步階段,而基礎建設仍有很大的進步空間,大陸的汽車市場每年均有相當幅度的成長,反觀台灣則因內需市場小,成長幅度不大。
由本研究發現,政府與大陸洽簽兩岸經貿協定,短期內效果不明顯,長期來看,因為大陸目前整車市場的成長空間大,售後服務市場的規模也逐漸在萌芽,所以台灣零件廠商在大陸投資的策略會影響到其營運成果,台灣零組件廠商赴大陸投資還是採取與當地廠商合資,或結合國際大廠到大陸市場設立公司,不僅可鞏固既有廠商的訂單,更可藉此打入其當地的供應鏈,政府任務是維持兩岸經貿的正常往來。
SUMMARY
Thanks to its rapid expansion in recent years, the China market has enjoyed a stable rate of economic growth and consequently an ever-increasing influence worldwide. Since Taiwan cannot afford to be absent from the highly potential China market. Findings from this present study indicate that the Taiwan-China trade agreement may not show benefits anytime soon. In the long term, nevertheless, the strong potential of China’s market for whole cars will lead to expanding demand for after-sales services.
Keywords: Auto parts, Regional trade agreements
INTRODUCTION
Amid recent trends toward globalization and decentralization, countries around the world are eager to sign regional trade pacts. Over the past few years, many developed yet economically strapped countries scrambled to seek trade agreement talks with the reformed and “opened-up” emerging economies. A lot of multinational companies are relocating manufacturing facilities to emerging economies (e.g., China, India and Brazil), eyeing their impressive growth potential. As rising raw-material prices push up production cost lately, a lot of companies move production lines with low-level technology to emerging economies, hence the latter’s increased per capita income. That in turn sent the emerging economies expanding, with people’s consumption and domestic demand bolstered at the same time. By Michael Porter's Five Forces Model and diamond Model, analysis of the case studies five listing companies competitive advantage.
MATERIALS AND METHODS
Thanks to its rapid expansion in recent years, the China market has enjoyed a stable rate of economic growth and consequently an ever-increasing influence worldwide. Since Taiwan cannot afford to be absent from the highly potential China market, the authorities have launched an all-out effort to negotiate with China, on an ongoing basis, for multi-phase and mutual-beneficial trade agreements. It is worth noting that the China market is at the early stage of strong growth, with its infrastructure leaving much to be desired. That explains the considerable annual growth of China’s auto market compared to the limited expansion of its Taiwanese counterpart, which is troubled by a relatively small domestic market. By Michael Porter's five forces analysis model, indicating the company's SWOT. Analyze the operating results through financial data of the case studies five listing companies. The companies are mainly derived from the threat of competitors.
RESULTS AND DISCUSSION
Findings from this present study indicate that the Taiwan-China trade agreement may not show benefits anytime soon. In the long term, nevertheless, the strong potential of China’s market for whole cars will lead to expanding demand for after-sales services. The operating results of Taiwan-based auto part makers in China, therefore, are affected by their investment strategies. In other words, Taiwanese auto-parts firms are advised to invest in China either through joint ventures with local companies or through strategic alliances with international giants, so they may maintain the existing customer base while tapping into the local supply chain. What the Taiwanese authorities are supposed to do, therefore, is ensure that the cross-strait trade goes without hindrance. Therefore, manufacturers are required to take more than a way to reduce costs and efforts to obtain the relevant production certification. Not only improve product quality, but also expand the company's product line. The companies should actively explore new markets and new applications. Through understanding of the company's strengths and weaknesses, to further strengthen its own advantages. Even the company can gradually towards automation of production.
CONCLUSION
Only case studies five listing companies seems inadequate in short period.Relevant data obtains by Taiwan stock exchange.It can’t fully reflect the actual picture of the industry, and there are many Agreements on the signing of the ECFA with mainland supporting measures are not complete. The company also pay attention to that the application of new products. It is very important how to enhance the competitiveness of the company itself. Furthermore, we need to strengthen cooperation with foreign manufacturers. The company must Increase the chances to break into their supply chain. The company enhance the company's R & D capabilities and proactively offer new products to customers. The companies actively increase the proportion of the after market and effort to obtain the relevant production certification. The companies must improve product quality and expand the company's product line.Effective to develop the industry in the development of the China. The companies should actively explore new markets and new applications.
壹、中文部分
(1)書籍
司徒達賢(1995),「策略管理」,臺北,遠流出版社。
吳思華(1995),「策略九說-策略思考的本質」,第三版,台北,臉譜出版社。
李明軒、邱如美譯(1996)波特(M.E.Porter)著,國家競爭優勢,台北,天下遠見。
黃盈杉譯(1999),Hill. Jones 著「策略管理」,華泰文化公司。
(2)期刊論文
王鶯兒(2005),供應商能力、協同能力、競爭優勢與組織績效之關係研究-以汽車零件製造業為例,國立成功大學高階碩士在職專班碩士論文。
李伊蟬(2003),台灣汽車產業對大陸投資及其經營績效之關聯性研究-聯立方程式模型,國立成功大學企業管理研究所碩士論文。
林祥生、許雅雯(2005),中國入世後之汽車產業及其物流發展趨勢探討,中華管理學報WTO貿易與物流專刊。
林昱君(2007),中國汽車零組件産業之政策面發展與國際爭端,中華經濟研究院,經濟前瞻。
周冰瑤、王光正、詹滿色(2004),台灣小汽車產業的發展回顧與保護政策之實證研究,華岡經濟論叢第五卷第一期。
夏樂生(2005),産業政策與産業發展的關聯-以大陸汽車産業爲例,東亞研究。
高長、王正旭(2008),兩岸關係的回顧、新情勢與前瞻,遠景基金會季刊第九卷第三期,頁167-197。
陳飛宏(2010),ECFA對兩岸經濟發展之影響-以台灣食品業為例,天主教輔仁大學應用統計研究所在職專班碩士論文。
張沼沂(2005),台灣汽車零組件產業競爭優勢與發展趨勢預測,國立交通大學管理學院(管理科學學程)碩士班碩士論文。
張左孟(2006),動態經營環境下企業經營策略之探討-以台灣汽車零件業A公司為例,國立成功大學工學院工程管理碩士在職專班碩士論文。
黃文獻(2008),市場導向、產品創新與經營績效關聯性之研究─以台灣汽車零配件產業為例,國立成功大學高階碩士在職專班碩士論文。
黃宗銘(2003),企業競爭力對產業進入國際市場策略影響之研究-以汽車零件業為例,大葉大學國際企業管理學系碩士班碩士論文
經濟部中小企業處,中小企業白皮書,台北:經濟部,2003。
經濟部中小企業處,中小企業白皮書,台北:經濟部,2004。
經濟部中小企業處,中小企業白皮書,台北:經濟部,2005。
蕭志同、楊俊文、朱博湧(2000),兩岸汽車產業合作之研究,東海管理評論第二卷第一期。
蕭瑞宏(2004),不同進入模式下之行銷策略與經營績效研究—以台灣汽車產業進入大陸市場為例,國立成功大學高階碩士在職專班碩士論文。
簡林苗(2004),台灣汽車零組件廠與技術母廠進入大陸策略聯盟與策略定位關係之研究-交易成本和資源基礎觀點,中原大學企業管理學系碩士論文。
貳、英文部分
Aaker, D.A. (1984). Strategic Market Management. John Wiley & Sons, New York.
Daft, R. (1983). Organization theory and design. New York: West.
Hill C.W.I.and Jones G.R.Strategic Management Theory.4 th eds.(Houghton Mirrlin Collega,1998).P7
Hill, W.L., and Jones, G.R. (1998). Strategic Management Theory, 4th. Boston, MA: Houghton Miffilin Company.
Mi-Chuan Huang(2009),The Global Competitive Advantage of Taiwan’s Auto Parts Industry – Resources and Dynamic Capabilities Perspectives,Department of Marketing and Distribution Management NKFUST In Partial Fulfillment of the Requirements For the Degree of Master in Marketing and Distribution Management.
Porter, M.E. (1980). Competitive strategy. New York, NY: Free Press.
Porter, M. E. (1985). Competitive advantage. New York, NY: Free Press.
參、網路部份
ITIS產業資訊服務網,http://www2.itis.org.tw/
公開資訊觀測站,http://newmopsov.twse.com.tw/
中華經濟研究院, http://www.cier.edu.tw/
台灣經濟研究院,http://tie.tier.org.tw/
台灣區車輛工業同業公會網站,http://www.ttvma.org.tw/cht/industrial-survey.php
正道工業股份有限公司網站,http://www.rightway.com.tw/main.asp
永彰機電網站,http://www.twncal.com.tw/
至興精機網站,http://www.fineblanking.com.tw/
東陽事業集團網站,http://www.tyg.com.tw/
兩岸經濟合作架構協議網站,http://www.ecfa.org.tw/RelatedDoc.aspx
財團法人車輛研究測試中心網站,http://www.artc.org.tw/index.aspx
堤維西交通工業股份有限公司網站,http://www.tyc.com.tw/lan_tch/tyc.php
校內:2019-09-11公開