髮型，作為我們外在形象的重要組成因素之一，往往能影響他人對我們的感知與認知。選擇一款與自我形象相符的髮型，不僅能彰顯出個人獨特的風格，更能有效地傳達我們希望展現的形象訊息。在打造理想髮型的過程中，消費者通常對髮型的描述往往是模糊且主觀的，他們可能會用“自然的”、“浪漫的”等模糊的詞彙來描述，而這些詞彙對設計師來說可能並不明確，再加上每個人對這些詞彙的理解也可能截然不同，其次，視覺想像與現實之間的差異也是一個問題。因此，消費者與髮型設計師之間的溝通至關重要，其關鍵不僅僅在於單向的溝通，更在於彼此之間的相互理解。

為了讓消費者更準確地傳達他們心中的理想，同時使設計師能將其專業技能應用於滿足消費者的特殊需求，本研究將藉由感性工學理論，利用不同髮型與人之不同視覺意象評價進行調查。本研究將髮型視覺相關的項目作為參數，排列出不同的髮型組合，並利用Stable Diffusion和My Edit的AI圖像生成技術產生髮型圖像。接著，透過問卷調查的方式收集消費者對於不同髮型之視覺意象評價，並應用模糊聚類分析對所收集的資料進行進一步運算與量化。研究結果表明，每一個雷達圖顯示了該組髮型圖像對應之形容詞指標，證明了這些形容詞與髮型圖像之間的關聯性，這可以提供消費者在選擇髮型前的參考，並搭建消費者與設計師之間的溝通橋樑。

Hairstyle, as one of the important components of our external image, often affects the perception and cognition of others. Choosing a hairstyle that matches our self-image not only reveals our unique style but also effectively conveys the message of the image we wish to present. In the process of creating the ideal hairstyle, consumers often have vague and subjective descriptions of hairstyles, using vague terms such as "natural" and "romantic" that may not be clear to the designer, plus the fact that These terms may not be clear to designers, plus each person's interpretation of these terms may be very different, and secondly, the difference between visualization and reality is also an issue. Therefore, communication between the consumer and the hairstylist is crucial, and the key is not only one-way communication but also mutual understanding.
To allow consumers to more accurately convey the ideals they have in mind, and at the same time to enable designers to apply their professional skills to satisfy the specific needs of consumers, this study will investigate the use of different hairstyles with different visual imagery evaluations of human beings by utilizing the theory of perceptual engineering. In this study, hairstyle visualization-related items are used as parameters to arrange different combinations of hairstyles, and hairstyle images are generated by using Stable Diffusion and My Edit's AI image generation technology. Then, a questionnaire survey was conducted to collect consumers' evaluations of the visual imagery of different hairstyles, and fuzzy cluster analysis was applied to further calculate and quantify the collected data. The results of the study show that each radar graph shows the adjective indicators corresponding to the group of hairstyle images, proving the correlation between these adjectives and the hairstyle images, which can provide a reference for consumers before choosing a hairstyle and build a communication bridge between consumers and designers.

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