| 研究生: | 郭寶麗 Kuo, Pao-Li | 
|---|---|
| 論文名稱: | 資訊科技委外之定價策略與服務供應商競爭策略之研究 Pricing Policy and Service Provision Game in IT Service Outsourcing | 
| 指導教授: | 謝中奇 Hsieh, Chung-Chi | 
| 學位類別: | 博士 Doctor | 
| 系所名稱: | 管理學院 - 工業與資訊管理學系 Department of Industrial and Information Management | 
| 論文出版年: | 2013 | 
| 畢業學年度: | 101 | 
| 語文別: | 英文 | 
| 論文頁數: | 64 | 
| 中文關鍵詞: | 賽局理論 、多源外包 、資訊科技委外 、服務競爭 、客戶偏好 | 
| 外文關鍵詞: | Game Theory, Multiple Sourcing, IT Outsourcing, Service Competition | 
| 相關次數: | 點閱:95 下載:1 | 
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近幾年來,多源委外模式已演進為一種企業獲取資訊科技服務的新趨勢。運用多源委外模式,業主將其企業的資訊服務功能同時外包給二家以上的廠商,透過廠商之間的服務競爭,期可提升廠商的服務品質,並可借以消除委外服務中可能發生的不確定性與風險。當企業運用多源委外策略時,業主與廠商的關係,以及競爭廠商間相對的競爭力都會對業主與廠商的策略產生重要的影響。
過去的文獻在服務競爭的研究大多假設委外業主沒有偏好,卻忽略了在實務上業主對廠商存在偏好與服務成本不對稱的事實,因此所能揭露的資訊相當有限。本論文即考慮一個兩階段的資訊科技服務委外的競爭賽局:業主將其資訊科技服務業務的合約分成相等的兩期,並將每期需求量分為二個部份,同時外包給二家廠商,第一期不同的需求分配量反應了業主對某一廠商的偏好程度;要求廠商在第一期以其服務水準做為競爭,服務水準較高者則在第二期獲得較大比例的需求量作為報酬,以期獲取更高的利益。在此業主扮演一位領導者,首先決定委外的價格,而兩位廠商則扮演追隨者同時在第一期選擇服務水準進行競爭。
本研究主要在探討業主對廠商的偏好程度與廠商間的成本不對稱兩項因素如何個別與共同影響廠商服務的競爭與業主的價格決策與利潤。並以賽局理論探討廠商間的競爭行為與業主的均衡決策;並且利用參數分析來探討這兩項因素對廠商與業主均衡決策的影響,最後依分析結果歸納出重要的管理意涵提供業主進行決策時的參考。
The provision and acquisition of IT services bring strategic
considerations to the client-vendor relationship in both private and public sectors. Multiple sourcing through service competition has been considered a helpful mechanism for clients to avoid outsourcing risks and elicit a higher level of IT service through vendor competition.
Previous studies of service competition have focused on the setting where a client possesses no preference towards the vendors, and hence little information regarding how service competition can benefit clients with vendor preference has been offered. This dissertation therefore aims to investigate a client's sourcing strategy by employing a two-stage service provision game in which two vendors, with asymmetric cost in service provision, are encouraged to compete for a client's outsourced demand, which is divided into two prearranged demand allocations. The demand allocation before service competition reflects the degree of the client's preference towards a vendor, while the demand allocation after service competition reflects vendor shares regarding the competition result. The client is a Stackelberg leader who determines
the outsourcing price in Stage 1, and the vendors are the followers who compete on service provision in Stage 2 through profit maximization.
The main focus of this research is firstly on characterizing how the client's vendor preference and the vendors' relative cost competitiveness influence the vendors' service provision and the client's price decision, and secondly on exploring how these two factors individually and jointly affect the vendors' service provision and the client's price decision and profit.
Finally, insights from the analysis of this study are provided into how the client can make decisions to maximize its profit.
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 校內:2023-01-01公開
                                        校內:2023-01-01公開