公元2002年台灣與中國大陸同時加入世界貿易組織WTO之後，面臨空前激烈的競爭環境，成本不斷上升、國外與東南亞的競爭者如雨後春筍般的出現，往昔台灣廠商的優勢逐漸減弱，業界普遍產生強烈的憂患意識，亟思如何強化與重建本身的核心競爭力，再建四小龍的聲威。
　　有鑑於此，本研究乃針對台灣汽車零組件產業探討其競爭因素、製造策略、顧客滿意與組織績效之關聯性。試圖以顧客滿意為樞紐，探究影響顧客滿意之競爭因素與製造策略，以重新建構企業的競爭優勢為研究主軸，進而獲致創造組織績效之效果。據此建立相關之假設，配合實證來驗證本研究之假設。
　　本研究的母體以台灣車輛同業工會登錄之汽車零組件製造業，其員工人數在15人以上之廠商為調查對象，共計發放492份問卷，回收之有效問卷為133份，問卷之有效回收率為27.03﹪。在研究方法上，經由因素分析萃取出各構面之主要因素，檢定各構面因素之信度與效度，以典型相關探討構面間之前因變數關係，並以多元迴歸分析探討各構面因素間互動影響之檢定。
　　本研究結果發現：
1. 不同競爭因素的重視程度，對製造策略的決策內容有相關性。
2. 競爭因素、製造策略對內、外部顧客滿意都有顯著正向影響。
3. 整體環境下，競爭因素、製造策略、與內外部顧客滿意對組織績效之銷售成長率有顯著正向影響。
4. 整體環境下，競爭因素、製造策略、與內外部顧客滿意對組織績效之市場佔有率有顯著正向影響。
5. 整體環境下，競爭因素、製造策略、與內外部顧客滿意對組織績效之獲利成長有顯著正向影響。
6. 整體環境下，競爭因素、製造策略、與內外部顧客滿意對組織績效之員工生產力有顯著正向影響。

　　Manufacturers of Taiwan face a fierced competitive environment since Taiwan and Mainland China joined World Trade Organization in 2002. Due to the cost increase and many competitors came out from abroad and South-East, the competitive advantage of Taiwan manufacturers had decrease gradually. They worry about the status very much and try to reinforce and rebuild the core competence to recover the glory of the four little dragon in the past.
　　This study attempts to research the relationship among competitive factors, manufacturing strategy, customers’ satisfaction and organizational performance for Taiwan auto parts manufacturers. By study the competitive advantage and manufacturing strategy, we could find out the costomer’s satisfaction which can create the organizational performance.
　　The population is the registered manufacturers in Taiwan Transportation Vehicle Manufacturers Association, which its employees is more than fifteen people. There are 492 questionnaires were mailed and 133 response completely. The effective response rate are 27.03%. We use statistical factor analysis, canonical correlation, and multi- regression to find out the interaction relationship.
　　The major findings of the paper indicate that：
1. Competitive factor has significant effect on manufacturing strategy.
2. Competitive factor and manufacturing strategy have positive significant effect on customers’ satisfaction.
3. Competitive factor , manufacturing strategy and customers’ satisfaction have positive significant effect on sales growth rate of organization performance.
4. Competitive factor, manufacturing strategy and customers’ satisfaction have
positive significant effect on market share of organization performance.
5. Competitive factor, manufacturing strategy and customers’ satisfaction have
positive significant effect on profit growth rate of organization performance.
6. Competitive factor, manufacturing strategy and customers’ satisfaction have
positive significant effect on employee productivity organization performance..

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