在全球景氣逐漸蕭條下，總體經濟環境考驗著企業的經營管理，加上市場競爭越趨激烈，企業如何在動盪不安的紅海市場中找出屬於自己的藍海，或是穩住企業的市場佔有率及競爭力，是所有企業高層每天的挑戰，企業如何在惡劣的經濟環境中不被淹沒並站穩市場地位、維持獲利能力等，這都是考驗著經營者的智慧與對經濟環境變化的應變速度，因此，企業必須不斷的透過策略擬定及策略執行為企業創造佳績及獲利成績，如持續保持產品的利基點、生產成本的管控、銷售規模的擴增、組織的精實、累積研發能量等，都是強化組織及健全組織的管理手法，目的就是使企業得以永續經營。策略的研擬及執行是企業的經營核心，也是企業提升市場競爭力重要項目，而策略的擬訂到執行最重要的是必須在策略實踐過程中確保效益能體現在財務報表中，但是，許多企業皆面臨策略的執行方針無法被落實，甚至沒有被執行，造成企業組織內的資源消耗。在策略的實踐過程中，執行者不再只是單一主要影響項目，而必須以組織的角度觀察，其中包含執行者運用何種工具執行、執行者的條件及能力、執行者是否有能動性完成、執行過程組織如何分配有限資源等，都是影響實踐過程因素之一，甚至企業透過轉型計劃改變組織與改變結構，試圖以全新經營管理帶給企業新生命，進而使企業能持續成長及獲利，以達成企業永續經營的目標。

本研究以台灣馬達公司作為個案公司，並且透過質性研究方法的個案討論法進行企業轉型策略的實踐過程主要是在何種情境條件及要素下發生，研究主軸為以交織理論探究企業轉型策略實踐過程的動態影響因素，本研究藉由交織理論的觀點剖析策略實踐的動態過程中主要核心要素會受到何種因素影響進而改變，也就是以動態的交織體分析實踐過程的各項元素，從研究中發掘策略在擬定及執行的過程必須不斷檢視哪些重大影響因素，以確保企業的策略實踐能被具體執行並實現企業永續經營。期望研究發現能補足學術理論的實證不足，以及企業策略擬定及實踐的參考依據。

In this research, a Taiwan motor Company as a case company, and uses qualitative research methods to carry out corporate transformation strategies. The practice process of corporate transformation strategy mainly occurs under changing conditions and factors. The main research axis is to explore the practice of corporate transformation strategy with assemblage perspective and the dynamic influence factors of the process.

This study analyzes the dynamic process of strategy practice from the perspective of assemblage theory. The main core elements of the dynamic process of strategy-as-practice will be changed by the influence factors. In the other hand, it is a dynamic interweaving analysis of the necessary elements of the practice process, and strategies are explored from the research.

In the process of formulation and implementation, other major influencing factors must be constantly checked to ensure that the company’s strategic practices and it could be specifically implemented and achieve sustainable business operations.

一、英文參考文獻：
Anderson, B., & McFarlane, C. (2011). Assemblage and geography. Area, 43(2), 124-127.
Blackler, F., Crump, N., & McDonald, S. (2000). Organizing processes in complex activity networks. Organization, 7(2), 277-300.
Bogost, I. (2012). Alien phenomenology, or, what it's like to be a thing: U of Minnesota Press.
Bousquet, A., & Curtis, S. (2011). Beyond models and metaphors: complexity theory, systems thinking and international relations. Cambridge review of international affairs, 24(01), 43-62.
Brenner, N., Madden, D. J., & Wachsmuth, D. (2011). Assemblage urbanism and the challenges of critical urban theory. City, 15(2), 225-240.
Bryant, L. R. (2011). The democracy of objects: Open Humanities Press.
Canniford, R., & Bajde, D. (2015). Assembling consumption: Researching actors, networks and markets: Routledge.
Canniford, R., & Shankar, A. (2013). Purifying practices: How consumers assemble romantic experiences of nature. Journal of Consumer Research, 39(5), 1051-1069.
Chakravarthy, B., & Henderson, J. (2007). From a hierarchy to a heterarchy of strategies: Adapting to a changing context. Management Decision, 45(3), 642-652.
Chalmers Thomas, T., Price, L. L., & Schau, H. J. (2013). When differences unite: Resource dependence in heterogeneous consumption communities. Journal of Consumer Research, 39(5), 1010-1033.
Chandler, A. D. (1962). Strategy and structure: chapters in the history of American industrial enterprises. Cambridge. hlass.: MIT Press, 14, 16.
Chia, R. (2004). Strategy‐as‐practice: Reflections on the research agenda. European Management Review, 1(1), 29-34.
Clark, T. (2004). Strategy viewed from a management fashion perspective. European Management Review, 1(1), 105-111.
Clegg, S. R., Carter, C., Kornberger, M., & Schweitzer, J. (2011). Strategy: theory and practice: Sage Publications.
DeLanda, M. (2002). Deleuze and the Use of the Genetic Algorithm in Architecture. Architectural Design, 71(7), 9-12.
DeLanda, M. (2011). Philosophy and simulation: the emergence of synthetic reason: Bloomsbury Publishing.
DeLanda, M. (2016). Assemblage theory: Edinburgh University Press.
DeLanda, M. (2019). A new philosophy of society: Assemblage theory and social complexity: Bloomsbury Publishing.
Deleuze, G. (2004). Anti-oedipus: A&C Black.
Deleuze, G., & Guattari, F. (1987). A thousand plateaus: Capitalism and schizophrenia, trans. Brian Massumi (London: Continuum, 2004), 322.
Deleuze, G., & Guattari, F. (1994). What is philosophy? : Columbia University Press.
Dolbec, P.-Y., & Fischer, E. (2015). Refashioning a field? Connected consumers and institutional dynamics in markets. Journal of Consumer Research, 41(6), 1447-1468.
Dreyfuss, H. L., & Rabinow, P. (1983). Michel Foucault: Beyond structuralism and hermeneutics: University of Chicago Press.
Drucker, P. (1954). The principles of management. New York.
Epp, A. M., & Velagaleti, S. R. (2014). Outsourcing parenthood? How families manage care assemblages using paid commercial services. Journal of Consumer Research, 41(4), 911-935.
Fahey, L., & Christensen, H. K. (1986). Evaluating the research on strategy content. Journal of Management, 12(2), 167-183.
Fenton, C., & Langley, A. (2011). Strategy as practice and the narrative turn. Organization studies, 32(9), 1171-1196.
Guattari, F., & Deleuze, G. (2000). A thousand plateaus: Capitalism and schizophrenia: Athlone Press London.
Harman, G. (2011). The quadruple object.
Hendry, J., & Seidl, D. (2003). The structure and significance of strategic episodes: Social systems theory and the routine practices of strategic change. Journal of management studies, 40, 175-196.
Jarzabkowski, P., Balogun, J., & Seidl, D. (2007). Strategizing: The challenges of a practice perspective. Human relations, 60(1), 5-27.
Jarzabkowski, P., & Paul Spee, A. (2009). Strategy‐as‐practice: A review and future directions for the field. International journal of management reviews, 11(1), 69-95.
Jarzabkowski, P., & Whittington, R. (2008). Hard to disagree, mostly. Strategic Organization, 6(1), 101-106.
Johnson, G., Langley, A., Melin, L., & Whittington, R. (2007). Strategy as practice: research directions and resources: Cambridge University Press.
Johnson, G., Melin, L., & Whittington, R. (2003). Micro strategy and strategizing: towards an activity‐based view. Journal of management studies, 40(1), 3-22.
Kozinets, R., Patterson, A., & Ashman, R. (2017). Networks of desire: How technology increases our passion to consume. Journal of Consumer Research, 43(5), 659-682.
Leonardi, P. M. (2012). Materiality, sociomateriality, and socio-technical systems: What do these terms mean? How are they different? Do we need them. Materiality and organizing: Social interaction in a technological world, 25.
Leonardi, P. M. (2013). Theoretical foundations for the study of sociomateriality. Information and organization, 23(2), 59-76.
Lincoln, Y. G., & Guba, E. (1985). E. 1985. Naturalistic Inquiry. London, Sage Publications. Contextualization: Evidence from Distributed Teams.” Information Systems Research, 16(1), 9-27.
Mantere, S. (2005). Strategic practices as enablers and disablers of championing activity. Strategic Organization, 3(2), 157-184.
Martin, D. M., & Schouten, J. W. (2014). Consumption-driven market emergence. Journal of Consumer Research, 40(5), 855-870.
Mirabeau, L., & Maguire, S. (2014). From autonomous strategic behavior to emergent strategy. Strategic Management Journal, 35(8), 1202-1229.
Myers, M. D. (2019). Qualitative research in business and management: Sage Publications Limited.
Nail, T. (2017). What is an Assemblage? SubStance, 46(1), 21-37.
Neuman, W. L., & Kreuger, L. (2003). Social work research methods: Qualitative and quantitative approaches: Allyn and Bacon.
Parmentier, M.-A., & Fischer, E. (2015). Things fall apart: The dynamics of brand audience dissipation. Journal of Consumer Research, 41(5), 1228-1251.
Porter, M. E. (1996). What is strategy? Harvard business review, 74(6), 61-78.
Reckwitz, A. (2002). Toward a theory of social practices: A development in culturalist theorizing. European journal of social theory, 5(2), 243-263.
Ritchie, J., Lewis, J., Nicholls, C. M., & Ormston, R. (2013). Qualitative research practice: A guide for social science students and researchers: sage.
Schatzki, T. R. (2006). On organizations as they happen. Organization studies, 27(12), 1863-1873.
Storbacka, K., Brodie, R. J., Böhmann, T., Maglio, P. P., & Nenonen, S. (2016). Actor engagement as a microfoundation for value co-creation. Journal of Business Research, 69(8), 3008-3017.
Tongco, M. D. C. (2007). Purposive sampling as a tool for informant selection. Ethnobotany Research and applications, 5, 147-158.
Vaara, E., & Whittington, R. (2012). Strategy-as-practice: Taking social practices seriously. Academy of Management Annals, 6(1), 285-336.
Whittington, R. (1996). Strategy as practice. Long range planning, 29(5), 731-735.
Whittington, R. (2003). The work of strategizing and organizing: for a practice perspective. Strategic Organization, 1(1), 117-125.
Whittington, R. (2006). Completing the practice turn in strategy research. Organization studies, 27(5), 613-634.
Whittington, R. (2007). Strategy practice and strategy process: family differences and the sociological eye. Organization studies, 28(10), 1575-1586.
Williams, J. (2013). Gilles Deleuze's Difference and repetition: Edinburgh University Press.
Yin, R. K. (2017). Case study research and applications: Design and methods: Sage publications.
 
二、中文參考文獻：
司徒達賢. (2005). 策略管理新論: 觀念架構與分析方法 (Vol. 1): 智勝文化事業有限公司.
陳向明. (2002). 社会科學質的硏究: 五南圖書出版股份有限公司.
蔡敦浩. (2008). 管理學：Management. 滄海書局.
蔡敦浩, & 方世杰. (2013). 策略管理：Strategic Management. 滄海書局.
蕭瑞麟. (2007). 不用數字的研究: 鍛鍊深度思考力的質性研究: 臺灣培生教育出版.