根據警政署的統計資料顯示，台灣的學生族群為A1類機車交通事故人數最多的職業類別，為了解決此問題，交通部道路安全督導委員會提出了讓公車駛進校園的政策，希望藉由提供較便捷的公共運輸，降低學生使用私有機車的機會。
本研究以車輛狀態、司機技術與服務、營運單位管理、票價作為評估公車服務品質之構面，參考Kim(2003)之研究模型架構並加以調整，旨在探討校園公車服務品質對大專院校學生移動性之影響。而根據本研究之研究結果顯示，公車服務之車輛狀態、司機技術與服務、營運單位管理、票價對於大專院校學生之移動性皆有正向顯著之影響，在確認各個公車服務品質與大專院校學生移動性之間的關係後，本研究亦比較了大專院校學生對公車各項服務品質之滿意度與重視程度，透過重要度-滿意度分析法之四象限圖分析，列出需改善之項目，並根據研究結果提出建議，供服務提供業者作為調整或改進服務之參考。

This study’s main objective is to explore the relationships between different kinds of campus service quality facets including vehicle condition, drivers’ skill and service, operation management, and price toward college students’ mobility by using structural equation modeling (SEM). A second objective is to compare the satisfaction of different kinds of campus bus service quality to the importance of different kinds of campus bus service quality from students’ points of view by using importance-performance analysis (IPA). The sample in this study consisted of 464 student participants from different Taiwanese universities. The results show the relationships between four campus bus service quality facets toward college students’ mobility are all positive, in addition, eight items have both high satisfaction and importance, two items have high satisfaction and low importance, another two items have both low satisfaction and importance, and the other two items have low satisfaction but high importance.

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