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研究生: 鍾沐融
Chung, Mu-Jung
論文名稱: 經理人特質對成本僵固性的影響
CEO's Personality Traits and Cost Stickiness
指導教授: 周庭楷
Chou, Ting-Kai
學位類別: 碩士
Master
系所名稱: 管理學院 - 會計學系
Department of Accountancy
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 45
中文關鍵詞: 成本僵固性經理人人格特質五大特質
外文關鍵詞: Cost stickiness, CEO traits, Big-Five
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  • 本研究以1998年至2018年美國標準普爾1500的公司作為樣本測試經理人盡責性、外向性及神經質對成本僵固性之影響,實證結果發現盡責性及外向性越高的經理人越容易於銷售衰退時延遲裁撤閒置成本,導致越高的成本僵固性;神經質越高的經理人越容易於銷售衰退時急於裁撤閒置成本,導致越低的成本僵固性。另外,本研究也額外測試了經理人在不同權力及地位之下是否對本研究的結果有所影響,研究結果發現當經理人握有較大權力或在公司地位較高時,他將有更多的能力及資源來執行自己所偏好的決策,此時經理人的特質影響成本僵固性的效果將會更為明顯。

    This study is to investigate whether and how CEOs' personality traits influence cost stickiness. The empirical results show that CEOs with higher conscientiousness and extroversion are more likely to delay cutting idle costs when sales decline, resulting in higher cost stickiness; CEOs with higher neuroticism are more likely to rush to cut idle costs when sales decline, resulting in lower cost stickiness. In addition, this study additionally tests whether CEOs' different power and status had any influence on the results of this study. The results of the study finds that when a CEO holds more power or has a higher status in the company, he/she is have more ability and resources to carry out their preferred decisions, thus the effect of CEOs' personality traits on cost stickiness will be more pronounced.

    摘要 i 目錄 vii 表目錄 viii 第一章 緒論 1 第二章 文獻探討與假說發展 5 第一節 成本僵固性 5 第二節 經理人特質及五大人格特質 6 第三節 假說發展 9 第三章 研究設計 12 第一節 實證模型及變數定義 12 第二節 資料來源與樣本選取 16 第四章 研究結果分析 17 第一節 敘述性統計分析 17 第二節 相關性分析 19 第三節 迴歸結果分析 22 第四節 穩健性測試 26 第五節 額外測試 30 第五章 結論與建議 39 參考文獻 41

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