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研究生: 柯昆廷
Correa, Quentin
論文名稱: Effects of Waiting Information and Environment on Customer Satisfaction: Findings from a Single-Doctor Clinic in Taiwan
Effects of Waiting Information and Environment on Customer Satisfaction: Findings from a Single-Doctor Clinic in Taiwan
指導教授: 許介文
Hsu, Chiehwen
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所
Institute of International Management
論文出版年: 2017
畢業學年度: 105
語文別: 英文
論文頁數: 59
外文關鍵詞: Queuing theory, Customer satisfaction, Perceived waiting time, Information, Waiting environment.
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  • The attitude towards waiting time for goods and services, such as clinical appointments, has recently shifted from a reduction of the actual time to a reduction of the waiting time perceived by the customers, by actually filling their waiting time. However, the impact of combining waiting information and the possibility of getting out of the waiting room on the patients’ satisfaction is yet to be determined. The present pilot study uses the case of a single-doctor clinic to study this effect. Different waiting information and environment (independent variables) are tested to observe the patients’ resulting satisfaction (dependent variable). To accomplish this, the investigator conducted an experimental study on three groups of patients: with one staying in the waiting room without information on the waiting time, one staying inside with an estimation of the waiting time; and the other going outdoors and being provided with the same estimation. Stress, distractions, social interactions and perceived waiting time are also studied as mediating variables.

    ABSTRACT I TABLE OF CONTENTS II LIST OF FIGURES VI CHAPTER ONE INTRODUCTION 1 1.1 Research Background. 1 1.2 Research Motivations. 3 1.3 Research Objectives. 4 1.4 Research Project and Scope of Study. 5 1.5 Research Structure. 5 CHAPTER TWO LITERATURE REVIEW 7 2.1 Assimilation-Contrast Theory. 7 2.2 Queuing Information and Customer Satisfaction. 8 2.2.1 Giving Information to the Customer. 8 2.2.2 Perceived Waiting Time. 9 2.3 Outdoor Environment for Waiting. 10 2.3.1 Social Interactions. 11 2.3.2 Distractions. 12 2.3.3 Stress. 13 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 16 3.1 Conceptual Framework. 16 3.2 Definition of Variables. 17 3.3 Manipulation Checks. 18 3.3.1 Manipulation Check for the Queuing Information. 18 3.3.2 Manipulation Check for the Environment. 18 3.4 Stimuli Development and Procedures. 19 3.4.1 Stimuli Development. 19 3.4.2 Procedures. 19 3.4.3 External Validity. 20 3.5 Measurement of Dependent Variables. 21 3.5.1 Perceived Waiting Time. 21 3.5.2 Stress. 21 3.5.3 Social Interactions and Distractions. 22 3.5.4 Patient Satisfaction. 22 3.6 Control Variables. 23 3.6.1 Actual waiting Time. 23 3.6.2 Personal Information of Respondents. 24 3.7 Sampling Plan. 24 3.8 Data Analysis Procedures. 25 3.8.1 Descriptive Statistical Analysis. 25 3.8.2 Factor Analysis. 25 3.8.3 Analysis of Variance (ANOVA). 25 3.8.4 Multiple Regression Analysis. 26 3.9 Research Methods. 26 CHAPTER FOUR RESEARCH RESULTS 28 4.1 Data Collection. 28 4.2 Characteristics of the Respondents. 29 4.3 Descriptive Statistics. 32 4.4 Factor Analysis and Reliability Test. 33 4.5 Manipulation Check. 35 4.5.1 Manipulation Check for the Waiting Time Information. 35 4.5.2 Manipulation Check for the Waiting Environment. 36 4.6 Hypothesis Testing. 36 4.6.1 Waiting Time Information and Perceived Waiting Time. 36 4.6.2 Waiting Environment and Social Interactions. 38 4.6.3 Waiting Environment and Distractions. 39 4.6.4 Waiting Environment and Stress. 41 4.6.5 Multiple Linear Regression. 42 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 46 5.1 Research Discussion and Conclusion. 46 5.3 Research Limitations and Suggestions for Future Studies. 51 REFERENCES 54 APPENDICES 56 Appendix 1: Experiment’s questionnaire. 56 Appendix 2: Chinese questionnaire. 58

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