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研究生: 林彥勳
Lin, Yen-Hsun
論文名稱: 使用打卡資料與使用者資料尋找在道路環境下的最佳分店地點
Optimal Store Location Query in Road Network Using User Check-in Data and User Profiles
指導教授: 李強
Lee, Chiang
學位類別: 碩士
Master
系所名稱: 電機資訊學院 - 資訊工程學系
Department of Computer Science and Information Engineering
論文出版年: 2017
畢業學年度: 105
語文別: 英文
論文頁數: 77
中文關鍵詞: 道路網路最佳地點選擇打卡資料使用者資料G-tree
外文關鍵詞: road network, location selection, check-in data, user profiles, G-tree
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  • 近年來,空間資訊分析的議題已經逐漸受到研究者們的重視,因為它可以廣泛的應用到防災、人類行為模式探討,甚至是提昇商業價值的分析上。因此本篇論文提出了一個基於空間資訊分析的商家尋找開設分店地點的新應用。一般來說,一個商家在考量開設分店的地點時,會希望靠近與自己有相似顧客群的其他商店,因為這些商店可以替查詢的店家帶來潛在顧客。另一方面,這個查詢店家也會希望遠離一些特定的業者,避免顧客被這些特定業者搶走。此外,我們也發現到依照查詢店家的開店風格不同,地圖上的每個商店對查詢店家的影響程度並不相同。為了解決上述問題,本篇論文利用了適地性社群網路(location-based social network, LBSN)中的打卡資料與使用者資料計算地圖上的每個商店對查詢店家的影響程度,並依照這些影響程度找出查詢店家的最佳開店位置。此外,由於要計算地圖上每個商店對查詢店家的影響程度可能會花費很多時間,因此本論文總共提出了三個演算法來解決此一問題,包含了一個基礎演算法,以及兩個加速的演算法。最終,實驗結果則驗證了我們所提出方法的有效性。

    In recent years, spatial information analysis has become a popular topic among researchers due its wide range of applications in disaster prevention, human behavior pattern exploration, and even analyses to increase commercial value. This study therefore proposed a new application based on spatial information analysis to help businesses look for new branch locations. Generally, when business owners are considering a location for a new branch, they generally want the location to be near other stores with customers that are similar to their own customers, as these stores will help them bring in potential customers. Furthermore, they want the location to be far from other stores that may take away their customers. We also found that the influence of each store on the map on the business owner making the query varies with the style of said business owner. To resolve this issue, we utilized the check-in data and user profiles in a location-based social network (LBSN) to calculate the influence of each store on the map on the business owner making the query and then searched for an optimal new store location based on these influence values. The calculation of these influence values can be time-consuming, so we proposed three algorithms to solve this problem, including a basic algorithm and two acceleration algorithms. Finally, we conducted a series of experiments that demonstrated the validity of the proposed approach.

    摘要 i Abstract ii Acknowledgements iii Table of Contents iv List of Figures vi List of Tables viii Chapter 1. Introduction 1 Chapter 2. Related Work 9 2.1 Location-based social networks 9 2.2 Business-related applications 9 2.3 Identifying the optimal location for opening a new branch 10 2.3.1 Positive locations only 10 2.3.2 Positive and negative locations 10 2.4 Comparative table of studies 11 Chapter 3. Problem Definition 12 Chapter 4. Baseline Algorithm 16 4.1 Analysis of the application of LOSLQ 16 4.2 System framework of using baseline algorithm 18 4.3 Offline processing 18 4.3.1 Analysis of customer group relationship 19 4.3.2 Building the index on road network 27 4.4 Online query 27 4.4.1 Details of baseline algorithm 28 4.4.2 An example of the Baseline algorithm 31 Chapter 5. Pruning Area Based Algorithm 34 5.1 The shortcoming of baseline algorithm 34 5.2 System framework of using PAB algorithm 34 5.3 The G+-tree index 35 5.4 Details of pruning area based algorithm 36 5.5 An example of the Pruning area based algorithm 52 Chapter 6. Pruning Area&Edge Based Algorithm 55 6.1 The shortcoming of PAB algorithm 55 6.2 System framework of using PAEB algorithm 55 6.3 Details of pruning area&edge based algorithm 56 6.4 An example of the Pruning area&edge based algorithm 59 Chapter 7. Experiments 62 7.1 Experiment settings 62 7.2 Experiments of offline processing stage 63 7.2.1 An accuracy comparison between clustering methods 64 7.2.2 Setting appropriate numbers of customer groups and featured attributes 65 7.3 Experiments of online query stage 69 7.3.1 Effect of the value of poiNum 70 7.3.2 Effect of the value of pRatio 71 7.3.3 Effect of the value of poiCent 72 7.4 A real case study 73 Chapter 8. Conclusions 75 References 76

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