本文旨在從台灣海運承攬運送業的觀點，探討影響其赴大陸地區投資意願的環境、資源及潛能因素。

本研究結果主要有下列3點：
1.台灣海運承攬運送業赴海外投資優先考量的五項環境變數為「市場發展潛能」、「貨源多寡」、「政治穩定度」、「通關作業效率」與「員工操守」。對大陸地區環境最滿意的五項為「貨源多寡」、「市場發展潛能」、「經濟成長率」、「語言與文字相似度」與「匯率穩定度」。在資源及潛能方面，台灣較大陸業者佳的前五項為「國際營運經驗」、「財務穩定度」、「財務與營運成本控管能力」、「公司形象與聲譽」與「資金週轉率」。

2.在環境對企業投資中國大陸意願方面，經由結構方程模式分析結果指出「市場因素」對業者的「投資意願」有顯著正向影響，但「員工因素」則有顯著負向影響。至於「政經因素」、「產業競爭因素」與「文化相似度因素」對業者的「投資意願」之影響在本研究並未獲支持。

3.在資源及潛能對企業投資中國大陸意願方面，結果指出「資源因素」與「財務管理因素」對業者的「投資意願」有顯著正向影響，但「客服因素」、「管理人員因素」與「物流服務因素」對「投資意願」的影響在本研究並未獲支持。

　This study aims to evaluate the effects of environmental, resources and capabilities factors on ocean freight forwarders’ intention to invest in China based on the notion of foreign direct investment (FDI). Results indicated that the most five important determinants of foreign direct investment for respondents are the potential of market, cargo volume, political stability, clearance efficiency and employee integrity. A structural equation modeling (SEM) approach was conducted. The results showed that environmental factors such as market have a positive effect on forwarders’ intention to invest in China, while local human quality factor have a negative influence on investment intention. However, the influences of other environmental factors including political and economic, cultural and competitive factors on investment intention were not supported in this research. Specifically, the study found that firms’ resource and financial management factors have a positive influence on firms’ investment intention, the capabilities factors such as customer service, logistics service, and management on investment intention were not supported in this study. The theoretical and practical implications of the findings on the forwarders’ intention to invest in China are discussed.

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