網路技術的成熟，改變了人們的購物習慣，驅使許多企業開始發展不同以往的銷售通路，例如網路平臺通路。在網路平臺的普及下，零工經濟得以蓬勃發展，平臺成了零工與消費者之間的仲介，負責媒合雙方供需。然而，零工經濟的特色為自主排班、彈性工時，這使得在突發狀況（例如：下雨天、寒流、疫情）發生時，零工業者的接案意願下降，消費者對平臺需求增加，進而導致供需失衡。因此，本研究以「結合零工經濟」之平臺為主要探討對象，建立一具有「實體店面直售通路」與「網路平臺零售通路」的雙通路模型，探討不同模型之雙通路定價、相關費用制定以及補貼機制的建立。
本研究有三個模型，分別為模型N模型ES、模型MS。模型N中有一個製造商、一個平臺與消費者和零工業者，負責探討在不同的平臺抽成比例下，製造商根據利潤最大化所制定的雙通路均衡價格，以及平臺所制定的運費和服務費。模型ES和模型MS則討論了「突發狀況」下，應由誰負責啟動補貼機制，並探討均衡補貼額度的制定。
本研究發現調整抽成比例並不會影響雙方利潤，而消費者對平臺通路的偏好提升對製造商的利潤有先降後升的影響，對平臺利潤則是有正向影響；若是提高零工業者的接案意願，大部分時候可以提高雙方的利潤；最後，突發狀況的發生並不全然造成利潤下降，只要正確協商補貼機制由誰負責，反而可以提高雙方利潤。

With the increasing popularity of the Internet, consumers are becoming accustomed to using e-platforms for shopping. Which then leads to manufacturers selling their products through both offline and online channels, forming a dual-channel supply chain. However, with the rise of the gig economy in recent years, new forms of e-commerce platforms have been emerging, including platforms for food delivery, C2C on-demand delivery, and car-sharin. One feature that they share is the involvement of gig workers. The joining of gig workers has led to the need for both manufacturers and e-platforms to redefine pricing strategies or set related fees, and even to design mechanisms of subsidies for the gig workers.
This study develops three models to capture the relationship among manufacturers, platforms, retailers, and consumers. The objective of Model N is to know how to set dual-channel prices and related fees without considering contingencies. Model ES and Model MS, on the other hand, study the amount of subsidy in case of contingencies. The last two models differs in “the party in charge of subsidies”.
The results show that (1) the commission rate does not affect the profits of the manufacturer and the e-platform. (2) Increasing consumer preference for online platforms doesn’t always harm manufacturers. (3) Increasing the willingness of the gig workers to accept orders can grow both the manufacturer's and the e-platform's profits. (4) Contingencies are not always unsatisfactory. On the contrary, profits would rise for both manufacturer and e-platform if subsidies are offered by the more suitable party.

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