過去研究大多探討消費者進行知識分享的動機，較少探討到消費者的人格特質在線上知識分享中的角色，此外，過去研究也較少探討消費者的人格特質在非線上知識分享中的角色，因此，本研究的目的為探討消費者人格特質與其在線上與非線上知識分享意願間的關係。本研究以265位Bulletin Board System(BBS)的使用者作為樣本，51.3%為男性，66.9%的人年齡低於24歲。分析結果顯示宜人性與線上及非線上知識分享意願間均有正向的關係，衝動傾向僅與線上知識分享意願間有正向關係，而成就需求則僅與非線上知識分享意願間有正向關係。

Previous studies have investigated motivations for knowledge sharing. No study was found to address the role of personality in knowledge sharing, both in the online and offline contexts. This study thus investigated the relationships between personality traits and intentions to share knowledge online and offline. The sample comprised 265 Bulletin Board System (BBS) users. Among them, 51.3% were male and 66.9% were aged below 24 years. Analytical results indicated that agreeableness was positively related to intention to share knowledge both online and offline. Impulsiveness was positively related to intention to share knowledge online, while need for achievement was positively related to intention to share knowledge offline.

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