過去的文獻積極探討分析師的個人特質會影響分析師發布盈餘預測之性質，而從眾預測和大膽預測傳達給投資人的訊息截然不同，例如分析師發布從眾預測的原因是出自於職業擔憂，故發布預測的保守程度可能會限制投資人取得完整資訊之機會，使從眾預測之資訊價值較低。關於名字特殊性的議題，一個人的名字不僅會影響其觀念與行為，也會使得擁有特殊名字的人在進入職場後有不同的表現，例如擁有特殊名字之專業人士能取得更高成就。故本研究為首篇以「分析師名字特殊性」做為先天個人特質差異之研究，探討擁有特殊名字之分析師是否因為成長歷程發展出獨特的價值觀與自信，所以較不會出現從眾行為。實證結果發現，分析師的名字特殊性與發布大膽預測間呈顯著正相關，當分析師的名字愈特殊時，其發布大膽預測之機率愈高，亦即特殊名字的分析師較不會發布從眾預測。而橫斷面測試發現，名字特殊性與大膽預測間之關聯，在分析師為女性或對特定公司的預測經驗年數較長時更加明顯。本研究之結果將特殊名字的影響範圍擴展至分析師的專業領域當中，可作為投資者或學術界對影響分析師預測之性質的參考依據。

關鍵字：名字特殊性、羊群行為、從眾預測、大膽預測

This study finds that, as the names of analysts become more uncommon, the probability of them issuing bold forecasts increases, and the distance of analysts' revised forecasts from the prerevision consensus is far away, indicating that analysts with uncommon names are less likely to issue herding forecasts. Furthermore, the study indicates that the association between name uncommonness and bold forecasts becomes more pronounced for female analysts or those with more years of prediction experience for specific companies. Those findings of this study extend the influence of uncommon names to the professional field of analysts, but also provide more information for investors and the academic that uncommon name is also a factor which affects the nature of analysts' forecasts.

Key words: name uncommonness, herding behavior, herding forecasts, bold forecasts

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