台灣職業棒球發展至今，已有二十五年歷史，過程中經歷興盛與衰退更迭的改變，直接影響到職棒本身的發展以及球迷觀賞比賽之意願。觀賞職業球賽已被視為一種普遍的休閒活動。而球迷是否參與這項觀賞性運動及其影響因素為何，是台灣職棒成功發展的關鍵。回顧相關學術研究，多偏重於職棒球迷進場看球之動機及阻礙因素，鮮少探討休閒阻礙處置策略過程。
本研究除了調查球迷進場看球之動機與阻礙因素，並加入休閒阻礙處置策略及策略處置效能作為探討，主要目的在驗證國外學者發展之休閒阻礙處置策略過程模型是否適用於台灣之觀賞性職業運動。本研究採用問卷調查法，以立意抽樣收集524份有效問卷，並以結構方程模式進行分析，統計軟體採用SPSS18.0以及LISREL8.80。本研究發現：（一）觀賞動機與阻礙處置策略呈現顯著正相關；（二）觀賞阻礙與處置策略呈現顯著正相關；（三）效能與觀賞阻礙呈現顯著負相關。根據此研究結果，提出理論與實務上的建議，做為中華職棒聯盟、球團經營以及未來研究之參考。

The Chinese Professional Baseball League (CPBL) has been in existence for approximately 25 years. During this time the country’s economic boom and recession have impacted the development of the CPBL and the will of the spectators to watch the games. With the flourishing of the sport industry, watching baseball games has become a popular leisure activity. However, the factors affecting spectator attendance are vital to the success of CPBL operation. In the reviewed literature, most studies were centered on fans’ motivation and constraints to attendance, while the constraints negotiation process had been largely ignored. The purpose of this study was to verify the constraints negotiation model for spectator sport. It meant that we could better understand the factors deterring fans from attending the games, and the strategies encouraging them to attend. This study utilized survey research. A total of 524 respondents were recruited through purposive sampling from on-site baseball fans. The statistical technique of structural equation modeling (SEM) was used in the data analysis. The analysis was conducted using SPSS 18.0 and LISREL 8.80 to test the hypothesized research model. The results indicated that first, motivation had a significant positive impact on negotiation; second, constraints had a significant positive impact on negotiation; third, efficacy had a significant negative impact on constraints. Based on the results, the study offers theoretical and practical suggestions for CPBL marketing planning and management, and future studies.

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