| 研究生: |
葉進民 Yeh, Chin-Min |
|---|---|
| 論文名稱: |
中小企業應用產品創新策略案例研究 Small and Medium-sized Enterprises Product Innovation Strategies Case Study |
| 指導教授: |
李昇暾
Li, Sheng-Tun |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2021 |
| 畢業學年度: | 109 |
| 語文別: | 中文 |
| 論文頁數: | 41 |
| 中文關鍵詞: | 策略創新 、中小企業 、價值主張 、巿場區隔分析 、商業模式 |
| 外文關鍵詞: | strategic innovation, SMEs, value proposition, market segmentation analysis, business model |
| 相關次數: | 點閱:124 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Andrews, K. R. (1951). Executive training by the case method. Harvard Business Review, 29(5), 58-70.
Buffett, W. E., & Cunningham L. A. (2008). The essays of Warren Buffett: Lessons for corporate America (2nd ed.). New York: The Cunningham Group.
Christensen, C. M., & Raynor, M. E. (2003). The innovator’s solution: Creating and sustaining successful growth. Boston, Mass: Harvard Business School Press.
Drucker, P. F. (1954). The practice of management. London: William Heinemann.
Drucker, P. F. (1985). Innovation and entrepreneurship: Practice and principles. New York: Harper & Row.
Eisenhardt, K. M. 1989. Building theories from case study research. Academy of Management Review, 14(4): 532-550.
Eden. (2019). STP 分析:介紹案例一篇看完. Retrieved from https://blog.gogopartners.com/stp
Gebauer, H., Worch, H., & Truffer, B. (2012). Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation. European Management Journal, 30(1), 57-73.
Montgomery, C. A. (2012). The strategist: Be the leader your business needs. New York: HarperCollins.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.
Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., Papadakos, T., Kyhnau, J., & Nielsen, C. (2015). Value Proposition Design. Journal of Business, 3(1), 81-89.
Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: The Free Press.
Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78.
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78-93.
Porter, M. E., & Heppelmann, J. E. (2014). 波特描繪競爭新版圖. 哈佛商業評論: 全球繁體中文版/Nov.
Salvatore, D. (1998). International economics (6th ed.). Upper Saddle River, N. J.: Prentice Hall.
Sharman, S. P., & Hutton, C. (1989). Inside the mind of Jack Welch. Fortune, 119(7), 38-44.
Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of marketing, 21(1), 3-8.
Weihrich, H. (1982). The TOWS matrix – A tool for situational analysis. Long Range Planning, 15(2), 54-66. doi:10.1016/00246301(82)90120-0
Yin, R. K. (1994). Case study research: Design and methods (2nd ed.). London: Sage.
朱博湧(民101)。綠金企業:從IT到ET,開創新藍海。台北市:天下遠見。
朱博湧、許祿寶(民102)。交大EMBA策略管理課程教材,未出版。
朱博湧、江逸之、王慧馨、宋健生、黃仁謙、黃正凱(民95)。藍海策略台灣版:15個開創新市場的成功故事。台北市:天下遠見。
安博(2015),邁克爾波特五力模型在市場營銷管理實踐中的應用研究,石家庄鐡道大學碩士論文,中國大陸。
吳萬益、林清河(2011),企業研究方法,臺北市:華泰文化。
林建煌(2017),行銷管理,臺北巿:華泰書局。
邱桂珍(2008),行銷管理課程自編講義,臺南巿:興國管理學院。
張阿道(2019),STP行銷策略分析(市場區隔+產品定位範例),取自https://daotw.com/stp%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5/
陳姿吟(2011),台灣醫療人員因針扎所致之直接成本費用推估,臺灣大學護理學研究所學位論文,頁1-38。
校內:2026-08-20公開