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研究生: 阮熿明科
NGUYEN, Hoang-Minh-Khoa
論文名稱: 由建築承包商夥伴關係驅動之小型建築設計公司的永續價值創造探討:胡志明市在地脈絡下的循環設計視角
Sustainable Value Creation Driven by Contractor Partnerships for Small Architectural Design Firms: A Circular Design Perspective in Ho Chi Minh City Context
指導教授: 楊佳翰
YANG, Chia-Han
邱士峰
CHIU, Shih-Feng
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 創意產業設計研究所
Institute of Creative Industries Design
論文出版年: 2025
畢業學年度: 113
語文別: 英文
論文頁數: 162
中文關鍵詞: 循環設計循環建築設計商業策略永續性價值創造建築承包商夥伴關係小型建築設計公司
外文關鍵詞: Circular Design, Circular Architectural Design Business Strategy, Sustainable Value Creation, Contractor Partnerships, Small Architectural Design Firms
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  • 越南目前擁有全球最具活力與吸引力的建築景觀之一。這一充滿動態的建築場景,主要由眾多小型建築設計事務所所塑造,其創新且富有意義的空間介入,透過小尺度但深具影響力的項目,持續為城市肌理注入新意(Melbourne Design Week – RMIT, 2025)。在像胡志明市這樣快速城市化的地區,建築產業正面臨日益增加的壓力,需採取永續實踐來應對環境挑戰。在此背景下,小型建築設計事務所被視為有潛力促進這一轉型的重要推動者,特別是在應對住宅與服務空間需求日益增加的情況下。這些事務所不僅希望在專案中整合環境與社會影響目標,同時也需兼顧商業上的財務穩定與收益。
    作為達成永續價值創造的可能策略之一,「與承包商的合作關係」被視為協作網絡中的核心角色,具備潛在的支持力量。然而,關於小型建築事務所如何透過策略性的承包商合作來實現永續目標,現有研究仍存在明顯的缺口。
    本研究以循環設計模型為理論基礎,探討小型建築事務所如何策略性地與承包商合作,以克服操作層面的挑戰,並在其商業模式中實現永續價值的創造。研究採用質性多案例研究方法,結合參與式觀察、焦點團體訪談以及與關鍵利害關係人之半結構式深度訪談等資料來源。透過主題分析法,歸納出影響合作關係、價值共創以及循環設計實施的核心脈絡與模式。
    研究結果揭示了承包商合作中所面臨的結構性與關係性挑戰,同時也指出了互相學習、信任建立與適應性實踐的契機,這些皆與永續發展目標相呼應。根據這些洞察,研究進一步提出一套針對越南小型建築設計事務所情境的「永續承包商夥伴關係框架」。本研究不僅補足了相關文獻上的理論缺口,也為實務層面提供具體策略,以協助這些小型事務所提升市場競爭力,並積極參與開發中經濟體的城市永續發展目標。

    Vietnam is currently home to one of the most vibrant and intriguing architectural landscapes in the world. This dynamic scene is largely shaped by numerous small-scale architecture firms, whose creative and meaningful interventions contribute to the urban fabric through modest yet impactful projects (Melbourne Design Week - RMIT, 2025). In a rapidly urbanizing city like Ho Chi Minh City, the industry faces growing pressures to adopt sustainable practices in responding to environmental challenges. Within that context, small architectural design firms are positioned to contribute to this transition, especially in addressing the rising demand for residential and service projects. These firms aim to integrate environmental and social impact goals into their projects, while maintaining income for their business. To address these goals as a sustainable value creation approach in design firms, contractor partnership, which is recognized as a main actor in collaborative networks, has been believed to have a potential role. However, there has been a research gap regarding how strategic collaborations with contractors can support the sustainable objectives of small architectural design firms.
    Taking perspectives from the collaboration in the Circular Design Model, this research aims to explore how contractor partnerships can be strategized to overcome challenges and pursue sustainable value creation in small architectural design firms’ business model. Adopting a qualitative multiple-case study approach, the research integrates data from participant observations, focus group discussions, and semi-structured in-depth interviews with key stakeholders. Thematic analysis was employed to identify patterns and extract insights related to partnership dynamics, value co-creation, and the integration of circular design strategies.
    The findings reveal both structural and relational challenges in contractor collaborations, but also highlight opportunities for mutual learning, trust-building, and adaptive practices that align with sustainability target. Based on these insights, the study proposes a framework for sustainable contractor partnerships focused on the context of small architectural design forms in Vietnam. This research not only contributes to filling a significant gap in the literature but also offers practical strategies for enhancing firm competitiveness and advancing urban sustainability in developing economies.

    ABSTRACT i 摘要 iii TABLE OF CONTENTS iv LIST OF FIGURES vii LIST OF TABLE ix LIST OF ABBREVIATIONS x CHAPTER 1 - INTRODUCTION 1 1.1 Research Background 1 1.1.1 The Global Trends of Circular Design in Architecture and Construction 1 1.1.2 Regional Demands of Sustainable Construction in Vietnam 2 1.1.3 Emergence of Small Architectural Design Firms Driven by the Demand for Small Residential and Service Projects in Developing Urban Areas 3 1.2 Research Motivation 4 1.3 Research Objectives and Questions 7 1.4 Research Flow 9 1.5 Key terminology 10 CHAPTER 2 - LITERATURE REVIEW 13 2.1 Circular Design Adoption in Architecture & Construction Industry 13 2.1.1 Concept of the Circular Design Model 13 2.1.2 Circular Design in the Architecture and Construction Industry 17 2.1.3 Circular Design in Architectural Design Practices 23 2.2 Sustainable Value in Small Architectural Design Firms 24 2.2.1 Characteristics and Constraints of Small Architectural Design Firms 24 2.2.2 Sustainable Business Models in Architectural Design Firms 28 2.2.3 Sustainable Value Creation in Small Architectural Design Firms 30 2.3 Supplier Partnerships in Architectural Design 35 2.3.1 Collaboration in a Circular Economy 35 2.3.2 Collaboration for Circular Design in Architecture and Construction 39 2.3.3 Contractor Partnerships with Architecture Design Firms 44 2.4 Regional Context of Construction & Architecture Industry in Vietnam 47 2.4.1 Circular Design Practices for Architecture and Construction Industry in Vietnam 47 2.4.2 Challenges of Circular Design Adoption in Vietnamese Architecture and Construction Industry 52 2.4.3 Collaboration for Sustainable Goal in Vietnamese Architecture and Construction Industry 55 CHAPTER 3 - RESEARCH DESIGN AND METHODS 58 3.1 Research Framework 58 3.2 Research Method 59 3.2.1 Focus Group 60 3.2.2 Semi-structured In-depth Interview 61 3.2.3 Participant Observation 61 3.3 Case Introduction 62 3.3.1 Case selection criteria 62 3.3.2 Case background 64 3.4 Data Collection 66 3.4.1 Source of data 66 3.4.2 Sampling criteria 67 3.4.3 Data collection plan 68 CHAPTER 4 - DATA COLLECTION AND ANALYSIS 70 4.1 Participant Observation 72 4.1.1 Introduction Project Selection 72 4.1.2 Thematic Analysis for Fieldnotes 74 4.1.3 Preliminary Discussion 76 4.2 Focus Group 77 4.2.1 Participant selection and Discussion Guide Design 77 4.2.2 Thematic Analysis 78 4.3 Semi-structured In-depth Interview 81 4.3.1 Familiarization 81 4.3.2 Systematicalizing Keywords 82 4.3.3 Generating Initial Codes 87 4.3.4 Searching for Themes 90 4.3.5 Reviewing and Refining Themes 92 4.3.6 Use of ChatGPT in Supporting Data Analysis 95 CHAPTER 5 - DISSCUSION AND CONCLUSION 97 5.1 Discussion 97 5.1.1 Discussion of Findings 97 5.1.2 Theoretical Implications: Contractor Partnership Management Model for ADFs 99 5.1.3 Practical Implications for ADFs 101 5.2 Conclusion and Suggestion 103 5.2.1 Research Summary 103 5.2.2 Research Limitations 105 5.2.3 Conclusion 106 5.2.4 Suggestions for Future Research 107 REFERENCE 110 Appendix A Semi-constructed In-deepth Interview Questions 121 Appendix B Semi-constructed In-deepth Interview transcript 122

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