In this thesis, the impacts of new product introduction on corporate customers and suppliers are studied. There are three main findings of this thesis. First, using the event study methodology for researching the samples of 804, 584, 634, 580, and 628 observations of announcing firm, dependent customers, main customers, dependent suppliers, and main suppliers respectively during 1989-2000 period, this study shows that corporate customers and suppliers experience significant positive abnormal returns surrounding the announcement day. Second, using the different regression models, which use the Herfindahl index, Logarithm of assets (Size), Debt ratio, Dividend yield, or Tobin Q’s of announcing firms as independent variables, and the Abnormal returns of corporate customers and suppliers as dependent variables, this study presents that concentration of announcing industry has significant positive impacts on abnormal returns of main customers, but not for those of dependent customers, or suppliers. Finally, this study also finds the evidences to show that size of the announcing firm has significant negative impact only on the abnormal returns of dependent suppliers but not for those of the customers or main suppliers.

In this thesis, the impacts of new product introduction on corporate customers and suppliers are studied. There are three main findings of this thesis. First, using the event study methodology for researching the samples of 804, 584, 634, 580, and 628 observations of announcing firm, dependent customers, main customers, dependent suppliers, and main suppliers respectively during 1989-2000 period, this study shows that corporate customers and suppliers experience significant positive abnormal returns surrounding the announcement day. Second, using the different regression models, which use the Herfindahl index, Logarithm of assets (Size), Debt ratio, Dividend yield, or Tobin Q’s of announcing firms as independent variables, and the Abnormal returns of corporate customers and suppliers as dependent variables, this study presents that concentration of announcing industry has significant positive impacts on abnormal returns of main customers, but not for those of dependent customers, or suppliers. Finally, this study also finds the evidences to show that size of the announcing firm has significant negative impact only on the abnormal returns of dependent suppliers but not for those of the customers or main suppliers.

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