農產品加工就是指以農業生產的產品為原料，經由物理、化學、生技方法等一定的加工程序處理，使其改變外觀形態或內在屬性，增加保存期限或改善品質和增加風味，由初級產品轉變為加工成品。農產品加工可以延伸農業產業和農產品價值，連接農業生產與民眾的消費，可以擴大農產品市場，促進農產品營銷的層面。

台灣國家發展計畫106年計畫裡「五+二」產業創新的「新農業」，推廣開創六級化產業，也就是農業生產一級乘以農業加工二級再乘以行銷三級的產業發展模式。意味著農產加工業者，未來的競爭力不只是加工製造，結合行銷服務是未來趨勢，所以持續發展商業模式是不可獲缺的必要策略。

本研究主要探索台灣農產品加工業的商業模式，透過Osterwalder與Pigneur (2012)在《獲利世代》提出的商業模式圖，以九大要素為基本架構，設計訪談問卷，藉由實際訪談三家農產品加工企業，協助整理具體的商業模式，廣泛應用在相關產業，希望可作為產業定位之依據，或者產業轉型之參考。同時，透過瞭解農產品加工之商業模式，期許更進一步找出農產品加工商業模式之關鍵要素，以提供未來產業發展或者新進者之參考價值。

研究結果可將商業模式歸納為下列兩種方式：（一）大型規模農產加工的商業模式，建議持續創新產品成為市場的領航者、以及自有品牌的行銷推廣，同時建立加工與行銷服務的競爭優勢。（二）中小規模農產加工的商業模式，策略建立合作夥伴聯盟、創造額外的附加價值，創造互惠的產業經濟。

Taiwan's National Development Plan's 106-year plan for "5 + 2" industrial transformation "new agriculture" promotes the creation of a sixth industrialization, refers to the multiplication of primary, secondary, and tertiary industries (1 x 2 x 3 = 6) to achieve greater value added in products and services.It means that the industry of agricultural product processing, the future competitiveness is not just manufacturing, combined with marketing services is the future trend, so the continuous development of business models is an indispensable strategy.

This study mainly explores the business model of Taiwan's agricultural product processing industry, the researcher tried to find out the type of business model and provided some advices to keep steady growth. The researcher selected third agricultural product processing company which established more than ten years, and face to face interview with their relevant a person in charge. Our interview guide based on “Business Model Canvas” which conducted by Osterwalder & Pigneur in 2010. The researcher also followed this model to analyze these cases.
The results can be summarized as the following business models in two ways:

(1)A large scale of agricultural product processing industry, it is recommended that continuous innovation products become the market leader, as well as the marketing promotion of its own brands, while establishing the competitive advantage of processing and marketing services.

(2)A medium-sized of agricultural product processing industry, the strategy is to build a partnership alliance, create additional value added for processing, and create a mutually beneficial industrial economy.

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